Business

How to Attract Traffic to Your Property

More and more people who are selling their homes act as their own real estate agent. Realtors themselves are in constant competition to drive traffic to whatever property they list on MLS.

You don’t necessarily need to be a professional realtor to successfully get a buyer’s attention.

With a few tips from the experts, you can write a professional listing description and stage your property to attract traffic yourself. Continue reading to find out how.

MLS Listing – Headlines and Photographs

The main tool we suggest that you utilize to sell your property is the MLS listing.

Most people scrolling through the MLS are looking at photographs, but an attention-grabbing headline is just as important; you want to ensure you are grabbing the attention of potential buyers.

Your headline should use language that matches the home to its specific area and highlights the best features.

For example, you should use “Newly Renovated Victorian with Sunset View” instead of “Victorian House With View.”

Another suggestion for creating a successful headline is to look at the headlines of other local listings not only for inspiration, but to ensure yours is different enough that it stands out.

You don’t want to falsely oversell your listing, but you also want to set your property apart from the rest.

You have a limited amount of time to get a prospective buyer’s attention, and a well-written headline will help attract traffic to your property.

Along with headlines, photographs included on the MLS are also extremely crucial.

While it’s not necessary to hire a professional, you don’t want the photos to appear as an afterthought.

Be sure you feature the best parts of the house and use a high-quality camera. You may think your iPhone takes museum-grade pictures, but it simply doesn’t.

The first steps to driving traffic to your property start with listing on the MLS.

You want snappy, informative headlines and memorable pictures included in your MLS listing.

Create Videos

Real estate listings can often go viral. Of course, pictures can never be replaced in the real estate world, but video walk-throughs and 360-degree virtual views have become all the new rage.

In fact, by adding a video to your listing, you can increase inquiries about properties by 403%.

It can sometimes be impossible for potential buyers to attend an open house or even visit the property they like before they purchase it.

If someone is seriously interested in the property but can’t see it in person, a video is likely the only way they would consider a deal.

There is something immediate and memorable about a video versus just a photograph.

You can get more of a sense of the space and property from the visual, as well as a feel of the flow throughout.

Audibly emphasizing the focal points and features of the home in the video are also great tools for increasing interest.

Additionally, videos are great for sharing on social media to gain views and increase interest in your property.

Videos are also a fantastic way to inform people of an open house while showcasing contact information so that you can easily be reached.

Be Available

Most potential home buyers prefer to search and narrow down a few of their choices before making serious inquiries about a property.

They may not even solicit the help of a real estate agent during the beginning phases.

However, if you are selling your home as a private party or realtor, make sure you are available when the customer is ready to engage with you.

There is nothing more frustrating than being bombarded by calls the moment you express a slight interest in a property that you may not even want—it’s a lot of pressure.

But it’s equally as frustrating to reach out to a realtor or property lister and not receive a response.

Be sure your contact information on all websites and listings is consistent and accurate.

While no one expects you to answer every call that comes to your phone, be sure to regularly check your missed calls and voicemail.

You also want to check your email! If a prospective buyer has to reach out more than two or three times, chances are, they are going to move onto another property simply because they fear challenges with a future sale.

Don’t drive away clients that you have finally attracted to your properties by being inaccessible.

Be available and responsive for serious inquiries. You may also want to provide a textable number for potential clients so that it’s easier to stay in touch without always having to call or email.

Conclusion

To attract traffic to your property, you will have to list on MLS.

To entice buyers to have more interest in your property, you will need to utilize attention-grabbing headlines, modern pictures and video, and be an approachable, accessible professional at all times; that will separate your listings from the competition.

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Business

PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.

This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.

Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.

Pepsi’s beverage sales fell this quarter.

The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.

Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.

Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.

The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.

Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.

Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.

Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.

Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.

Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”

Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.

The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.

Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.

The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.

Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”

Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.

The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.

Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.

The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:

SOURCE: CNBC

Business

Old National Bank And Infosys Broaden Their Strategic Partnership.

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.

This expansion is more likely to take place sooner rather than later, with the likelihood being higher.

For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.

This lets the bank leverage Infosys’ services, solutions, and platforms.

Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”

This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.

This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.

Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.

Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.

Infosys currently ranks Old National thirty-first out of the top thirty US banks.

This ranking is based on the fact that Old National is the nation’s largest banking corporation.

It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.

Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”

This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.

We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.

Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.

SOURCE: THBL

Business

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.

water

The corporation stated that it has alerted legal enforcement and is cooperating with them. It also stated that consumers will not be charged late fees while its systems are unavailable.

According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.

SOURCE | AP