Business

How To Choose The Right Influencer For Your Business?

Among all the marketing techniques that exist, there is one that is gaining more and more prominence: influencer marketing.

A strategy that, if you know how to take advantage of it, can bring you great results and increase the visibility of a specific product or service.

Of course, you must know how to choose the perfect influencer for your brand.

Keys To Find The Right Influencer For Your Brand

The first thing you have to take into account, as in any strategy, is the objective you want to achieve:

Do you want your brand to be known because you have just started? Gain notoriety? Multiply your followers on social networks?

Based on the objective you are pursuing, your criteria in the search for an influencer will also change.

Hello Pareto helps you to find influencers and will give you keys, whatever your goal; you can find the ideal influencer for your business. Attentive!

Which Is Better, Quality Or Quantity?

If you want to find the perfect influencer for your brand, it is essential that you do not let yourself be overshadowed only by the number of followers they have on their social networks.

Quality is better than quantity. Think that, even if you have thousands of followers, these may not be active or, simply, that they are inactive accounts and do not contribute anything to the networks.

What is really interesting is that the influencer has a participatory community.

Another aspect that you have to look at is the origin of these users. For example, what use is that community to you if the majorities are not from Spain and you do not ship outside the Peninsula?

The Content, Very To Take Into Account

Obviously, when choosing the best influencer for your business, you have to look at the type of posts they make.

Consumers are looking for quality and your updates should be free of misspellings.

The same goes for the images or videos you upload: they must have a minimum acceptable quality.

The Impact Under Review

You should also put under the magnifying glass the impact generated by the updates of the influencers.

As we said in the first point, the community must be active and participatory. Therefore, take a look at their posts and see the likes they have, their comments.

Think that an influencer is going to be the voice of your brand, and it is essential that they generate a great impact in their publications.

The Connection Between The Brand And The Influencer, A Key Aspect

This point is vitally important. The influencer who is in charge of promoting your business must be related to your brand.

Imagine that you have a fashion company, but the influencer is specialized in food.

It talks about easy recipes, it has cookbooks, and it uploads videos explaining peculiarities of gastronomy from different parts of the world…

As much as it meets all the previous points, it may not be the best option for your business. Don’t you think?

No matter how much the influencer of the moment is, if his theme does not have a certain relationship with your brand, it is very likely that the alliance will not work well.

In addition, in the same way that you seek to take care of your clients, you must do the same with the influencer to start generating a lasting and trusting relationship.

In this way the work will be much more fluid and will give better results.

Professionalism Above All

Last but not least, it is necessary that the work be professional if you want to achieve the proposed objectives.

Forgetting to publish a specific post, not uploading the video at the scheduled time or not taking care of the details can make your campaign come to nothing.

Being an influencer is a job and should be considered as such, especially if there is a contract involved and it is your brand that may be harmed. That is why you must choose a committed ambassador.

The vast majorities of influencers are very committed to their work and have a high degree of responsibility.

In any case, think that collaborating with one is very similar to when you have to expand your team, so it is important that you study their professional career and that you carry out some type of interview.

Influencer marketing has only just begun. More and more brands are joining this new trend that aims high and that, we are sure, will bring you very good results if you collaborate with the most suitable influencer for your company.

In addition, there are thousands of possible techniques, not only from your own profile, but you can also take advantage of the impact of the influencer to promote yourself on their social networks and multiply your impact.

Of course, always with a strategy behind it and defined objectives.

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PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.

This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.

Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.

Pepsi’s beverage sales fell this quarter.

The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.

Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.

Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.

The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.

Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.

Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.

Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.

Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.

Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”

Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.

The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.

Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.

The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.

Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”

Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.

The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.

Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.

The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:

SOURCE: CNBC

Business

Old National Bank And Infosys Broaden Their Strategic Partnership.

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.

This expansion is more likely to take place sooner rather than later, with the likelihood being higher.

For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.

This lets the bank leverage Infosys’ services, solutions, and platforms.

Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”

This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.

This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.

Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.

Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.

Infosys currently ranks Old National thirty-first out of the top thirty US banks.

This ranking is based on the fact that Old National is the nation’s largest banking corporation.

It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.

Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”

This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.

We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.

Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.

SOURCE: THBL

Business

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.

water

The corporation stated that it has alerted legal enforcement and is cooperating with them. It also stated that consumers will not be charged late fees while its systems are unavailable.

According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.

SOURCE | AP