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Google Sued By Justice Dept. For Dominance In Digital Advertising

Google Sued By Justice Dept. For Dominance In Digital Advertising

(CTN NEWS) – WASHINGTON – On Tuesday, the Justice Department and eight states filed an antitrust lawsuit against Google to break up what they claim is the company’s monopoly over the entire online advertising ecosystem.

This harms advertisers, consumers, and even the United States federal government.

According to the government, Google’s strategy for establishing dominance has been to “neutralise or remove” competitors through acquisitions and to compel advertisers to use its products by making it challenging for them to use those of rivals.

The federal court in Alexandria, Virginia, received the antitrust lawsuit. In a press conference on Tuesday, Attorney General Merrick Garland claimed that “for 15 years.

Attorney General Merrick Garland, joined by Associate Attorney General Vanita Gupta and Assistant Attorney General Jonathan Kanter of the Justice Department’s Antitrust Division, speaks at the Department of Justice in Washington, Tuesday, Jan. 24, 2023. (AP Photo/Carolyn Kaster)

Google has pursued a course of anticompetitive conduct” that has stunted the development of competing technologies and tampered with online ad auction procedures to compel advertisers and publishers to use its products.

He continued, “Google has engaged in exclusionary activity” as a result, the competition in the ad tech sector has been “severely degraded,” if not entirely destroyed.

“First, almost every major online publisher uses Google-controlled technology to sell advertising space on their websites. Second, Google owns the primary mechanism businesses use to purchase that advertising space.

Third, according to Garland, Google owns the largest ad exchange, which connects publishers and advertisers each time advertising space is purchased.

He continued, “as a result, website owners make less money while advertising spends more.”

And because of this, fewer publishers will be able to distribute their material without charging users for subscriptions, paywalls, or other forms of payment.

Attorney General Merrick Garland speaks at the Department of Justice in Washington, Tuesday, Jan. 24, 2023. The Justice Department and eight states sued Google on Tuesday, alleging that its dominance in digital advertising harms competition. (AP Photo/Carolyn Kaster)

The department’s lawsuit accuses Google of monopolizing internet advertising by banning rivals.

This includes deploying technology that locks in the split-second bidding process for ads shown on web pages after its 2008 acquisition of DoubleClick, a powerful ad server.

Large publishers with sizable direct sales can manage their adverts using Google’s ad manager. A real-time marketplace for buying and selling internet display adverts is the ad exchange.

The complaint asks that Google separate three distinct businesses from its main businesses: search, YouTube, and other products like Gmail.

These three businesses are the buying and selling of adverts and the ownership of the exchange where that activity is conducted.

The lawsuit “doubles down on a false premise that would delay innovation, increase advertising rates, and make it more difficult for thousands of small businesses and publishers to succeed,” according to a statement from Alphabet Inc., the parent company of Google.

Attorney General Merrick Garland looks to Assistant Attorney General Jonathan Kanter of the Justice Department’s Antitrust Division as he speaks at the Department of Justice in Washington, Tuesday, Jan. 24, 2023.. (AP Photo/Carolyn Kaster)

A trade association for internet services, of which Google is a member, criticized the lawsuit and its “radical structural remedies” as being inappropriate.

The assertion by the government that digital ads aren’t in competition with print, broadcast, and outdoor advertising defies rationality, according to Matt Schruers, president of the Computer & Communications Industry Association.

Dina Srinivasan, a fellow at Yale University and an expert in adtech, called the action “significant” since it unites the state and federal governments of the entire country in a politicized legal campaign against Google.

According to Srinivasan, online advertising is ” dysfunctional and ineffective.”

It is “an outrageous inefficiency to have baked into the US economy” because intermediaries receive 30% to 50% of the take on each ad trade.

“A tremendous tax on the open internet and customers in general,” she referred to it as. Additionally, it directly impacts whether a free press can exist.

It has taken time for federal and state authorities and legislators to catch up with and comprehend the internet ad industry, similar to many other extremely sophisticated technical marketplaces.

According to Srinivasan, it took them ten years to realize the dangers of high-speed trading in the financial markets and start taking steps to prevent it.

According to research firm Insider Intelligence, Google had close to 29% of the U.S. digital advertising industry in 2022, which includes all the advertisements people see on computers, phones, tablets, and other internet-connected devices.

Meta, the parent company of Facebook, is second with around 20% of the market. With more than 11%, Amazon is a far-off third place that is rising.

According to Insider, Amazon and TikTok are predicted to grow, while Google and Meta’s ads market share will decrease.

The Justice Department or regional state governments have recently filed a lawsuit against Google.

For instance, the Trump administration and 11 state attorneys general filed a lawsuit against Google in October 2020, saying that the company had engaged in anticompetitive behavior in the search and search advertising industries.

Attorney General Merrick Garland, joined by Associate Attorney General Vanita Gupta, speaks at the Department of Justice in Washington, Tuesday, Jan. 24, 2023. The Justice Department and several states have sued Google, alleging that its dominance in digital advertising harms competition. (AP Photo/Carolyn Kaster)

The Justice Department’s top antitrust official, Assistant Attorney General Jonathan Kanter, responded,

“We conducted our own investigation, and that investigation occurred over many years,” when questioned about why the department would file the lawsuit when states have already filed similar complaints.

He asserted that the nearly 150-page Justice Department case has “many facts, many instances that individually and collectively” demonstrate several monopolies.

In essence, the Biden administration and the new states are aligned with the 35 states and the District of Columbia that sued Google in December 2020 over the same concerns thanks to Tuesday’s complaint.

California, Virginia, Connecticut, Colorado, New Jersey, New York, Rhode Island, and Tennessee are among the states that are party to the lawsuit.

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Google’s Search Dominance Is Unwinding, But Still Accounting 48% Search Revenue

Google

Google is so closely associated with its key product that its name is a verb that signifies “search.” However, Google’s dominance in that sector is dwindling.

According to eMarketer, Google will lose control of the US search industry for the first time in decades next year.

Google will remain the dominant search player, accounting for 48% of American search advertising revenue. And, remarkably, Google is still increasing its sales in the field, despite being the dominating player in search since the early days of the George W. Bush administration. However, Amazon is growing at a quicker rate.

google

Google’s Search Dominance Is Unwinding

Amazon will hold over a quarter of US search ad dollars next year, rising to 27% by 2026, while Google will fall even more, according to eMarketer.

The Wall Street Journal was first to report on the forecast.

Lest you think you’ll have to switch to Bing or Yahoo, this isn’t the end of Google or anything really near.

Google is the fourth-most valued public firm in the world. Its market worth is $2.1 trillion, trailing just Apple, Microsoft, and the AI chip darling Nvidia. It also maintains its dominance in other industries, such as display advertisements, where it dominates alongside Facebook’s parent firm Meta, and video ads on YouTube.

To put those “other” firms in context, each is worth more than Delta Air Lines’ total market value. So, yeah, Google is not going anywhere.

Nonetheless, Google faces numerous dangers to its operations, particularly from antitrust regulators.

On Monday, a federal judge in San Francisco ruled that Google must open up its Google Play Store to competitors, dealing a significant blow to the firm in its long-running battle with Fortnite creator Epic Games. Google announced that it would appeal the verdict.

In August, a federal judge ruled that Google has an illegal monopoly on search. That verdict could lead to the dissolution of the company’s search operation. Another antitrust lawsuit filed last month accuses Google of abusing its dominance in the online advertising business.

Meanwhile, European regulators have compelled Google to follow tough new standards, which have resulted in multiple $1 billion-plus fines.

google

Pixa Bay

Google’s Search Dominance Is Unwinding

On top of that, the marketplace is becoming more difficult on its own.

TikTok, the fastest-growing social network, is expanding into the search market. And Amazon has accomplished something few other digital titans have done to date: it has established a habit.

When you want to buy anything, you usually go to Amazon, not Google. Amazon then buys adverts to push companies’ products to the top of your search results, increasing sales and earning Amazon a greater portion of the revenue. According to eMarketer, it is expected to generate $27.8 billion in search revenue in the United States next year, trailing only Google’s $62.9 billion total.

And then there’s AI, the technology that (supposedly) will change everything.

Why search in stilted language for “kendall jenner why bad bunny breakup” or “police moving violation driver rights no stop sign” when you can just ask OpenAI’s ChatGPT, “What’s going on with Kendall Jenner and Bad Bunny?” in “I need help fighting a moving violation involving a stop sign that wasn’t visible.” Google is working on exactly this technology with its Gemini product, but its success is far from guaranteed, especially with Apple collaborating with OpenAI and other businesses rapidly joining the market.

A Google spokeswoman referred to a blog post from last week in which the company unveiled ads in its AI overviews (the AI-generated text that appears at the top of search results). It’s Google’s way of expressing its ability to profit on a changing marketplace while retaining its business, even as its consumers steadily transition to ask-and-answer AI and away from search.

google

Google has long used a single catchphrase to defend itself against opponents who claim it is a monopoly abusing its power: competition is only a click away. Until recently, that seemed comically obtuse. Really? We are going to switch to Bing? Or Duck Duck Go? Give me a break.

But today, it feels more like reality.

Google is in no danger of disappearing. However, every highly dominating company faces some type of reckoning over time. GE, a Dow mainstay for more than a century, was broken up last year and is now a shell of its previous dominance. Sears declared bankruptcy in 2022 and is virtually out of business. US Steel, long the foundation of American manufacturing, is attempting to sell itself to a Japanese corporation.

Could we remember Google in the same way that we remember Yahoo or Ask Jeeves in decades? These next few years could be significant.

SOURCE | CNN

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The Supreme Court Turns Down Biden’s Government Appeal in a Texas Emergency Abortion Matter.

Supreme Court

(VOR News) – A ruling that prohibits emergency abortions that contravene the Supreme Court law in the state of Texas, which has one of the most stringent abortion restrictions in the country, has been upheld by the Supreme Court of the United States. The United States Supreme Court upheld this decision.

The justices did not provide any specifics regarding the underlying reasons for their decision to uphold an order from a lower court that declared hospitals cannot be legally obligated to administer abortions if doing so would violate the law in the state of Texas.

Institutions are not required to perform abortions, as stipulated in the decree. The common populace did not investigate any opposing viewpoints. The decision was made just weeks before a presidential election that brought abortion to the forefront of the political agenda.

This decision follows the 2022 Supreme Court ruling that ended abortion nationwide.

In response to a request from the administration of Vice President Joe Biden to overturn the lower court’s decision, the justices expressed their disapproval.

The government contends that hospitals are obligated to perform abortions in compliance with federal legislation when the health or life of an expectant patient is in an exceedingly precarious condition.

This is the case in regions where the procedure is prohibited. The difficulty hospitals in Texas and other states are experiencing in determining whether or not routine care could be in violation of stringent state laws that prohibit abortion has resulted in an increase in the number of complaints concerning pregnant women who are experiencing medical distress being turned away from emergency rooms.

The administration cited the Supreme Court’s ruling in a case that bore a striking resemblance to the one that was presented to it in Idaho at the beginning of the year. The justices took a limited decision in that case to allow the continuation of emergency abortions without interruption while a lawsuit was still being heard.

In contrast, Texas has been a vocal proponent of the injunction’s continued enforcement. Texas has argued that its circumstances are distinct from those of Idaho, as the state does have an exemption for situations that pose a significant hazard to the health of an expectant patient.

According to the state, the discrepancy is the result of this exemption. The state of Idaho had a provision that safeguarded a woman’s life when the issue was first broached; however, it did not include protection for her health.

Certified medical practitioners are not obligated to wait until a woman’s life is in imminent peril before they are legally permitted to perform an abortion, as determined by the state supreme court.

The state of Texas highlighted this to the Supreme Court.

Nevertheless, medical professionals have criticized the Texas statute as being perilously ambiguous, and a medical board has declined to provide a list of all the disorders that are eligible for an exception. Furthermore, the statute has been criticized for its hazardous ambiguity.

For an extended period, termination of pregnancies has been a standard procedure in medical treatment for individuals who have been experiencing significant issues. It is implemented in this manner to prevent catastrophic outcomes, such as sepsis, organ failure, and other severe scenarios.

Nevertheless, medical professionals and hospitals in Texas and other states with strict abortion laws have noted that it is uncertain whether or not these terminations could be in violation of abortion prohibitions that include the possibility of a prison sentence. This is the case in regions where abortion prohibitions are exceedingly restrictive.

Following the Supreme Court’s decision to overturn Roe v. Wade, which resulted in restrictions on the rights of women to have abortions in several Republican-ruled states, the Texas case was revisited in 2022.

As per the orders that were disclosed by the administration of Vice President Joe Biden, hospitals are still required to provide abortions in cases that are classified as dire emergency.

As stipulated in a piece of health care legislation, the majority of hospitals are obligated to provide medical assistance to patients who are experiencing medical distress. This is in accordance with the law.

The state of Texas maintained that hospitals should not be obligated to provide abortions throughout the litigation, as doing so would violate the state’s constitutional prohibition on abortions. In its January judgment, the 5th United States Circuit Court of Appeals concurred with the state and acknowledged that the administration had exceeded its authority.

SOURCE: AP

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Supreme Court Rejects Appeal From ‘Pharma Bro’ Martin Shkreli, To repay $6.4 Million

shkreli

Washington — The Supreme Court rejected Martin Shkreli’s appeal on Monday, after he was branded “Pharma Bro” for raising the price of a lifesaving prescription.

Martin appealed a decision to repay $64.6 million in profits he and his former company earned after monopolizing the pharmaceutical market and dramatically raising its price. His lawyers claimed the money went to his company rather than him personally.

The justices did not explain their reasoning, as is customary, and there were no notable dissents.

Prosecutors, conversely, claimed that the firm had promised to pay $40 million in a settlement and that because Martin orchestrated the plan, he should be held accountable for returning profits.

shkreli

Supreme Court Rejects Appeal From ‘Pharma Bro’ Martin Shkreli

Martin was also forced to forfeit the Wu-Tang Clan’s unreleased album “Once Upon a Time in Shaolin,” which has been dubbed the world’s rarest musical album. The multiplatinum hip-hop group auctioned off a single copy of the record in 2015, stipulating that it not be used commercially.

Shkreli was convicted of lying to investors and defrauding them of millions of dollars in two unsuccessful hedge funds he managed. Shkreli was the CEO of Turing Pharmaceuticals (later Vyera), which hiked the price of Daraprim from $13.50 to $750 per pill after acquiring exclusive rights to the decades-old medicine in 2015. It cures a rare parasite condition that affects pregnant women, cancer patients, and HIV patients.

shkreli

He defended the choice as an example of capitalism in action, claiming that insurance and other programs ensured that those in need of Daraprim would eventually receive it. However, the move prompted criticism, from the medical community to Congress.

shkreli

Supreme Court Rejects Appeal From ‘Pharma Bro’ Martin Shkreli

Attorney Thomas Huff said the Supreme Court’s Monday ruling was upsetting, but the high court could still overturn a lower court judgment that allowed the $64 million penalty order even though Shkreli had not personally received the money.

“If and when the Supreme Court does so, Mr. Shkreli will have a strong argument for modifying the order accordingly,” he told reporters.

Shkreli was freed from prison in 2022 after serving most of his seven-year sentence.

SOURCE | AP

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