Business
Are You Running a Small Business? Follow These 3 Hacks to Grow Your Business

If you are running a small business, doing it efficiently can be difficult for any given task. The struggle is still there even if the business has only one worker. Don’t feel alone because many businesses from all over the globe find themselves in the same situation.
Things like having an extra hand to help or just another set of eyes to watch out for problems can make a huge difference. Is your business on a tight budget? Don’t worry! There are still many ways you can improve your business productivity and efficiency.
Take advantage of these hacks to start growing your business today!
1. Find the Right Customers for Your Business
When starting, focusing on anyone willing to buy from you can be tempting. But if you’re trying to grow a successful business, it’s important to find customers who are likely to spend more money and come back often.
The first step is knowing who your ideal customer is. Write down their characteristics and how they differ from other types of customers.
For example, if you’re selling makeup, your ideal customer might be a woman between the ages of 30 and 40 who lives in the suburbs and has $100+ per month for beauty products. If so, that means not focusing on men or women under 30 or over 40 (unless they fit other criteria).
Once you know what type of person buys from you, it’s time to go after them!
Below are some ways to find them:
- Join Facebook Groups-they can be great places to meet potential customers — especially if they’re interested in doing business with small businesses like yours. Ask friends or family members if they know any groups related to what you sell. Or search Facebook for “small business owners” or “entrepreneurship.”
- You can also search online for groups and forums related to your business. These places are full of potential clients who may need your products or services.
- Finally, contact local businesses that might need your services or products.
2. Make a Unique Brand for Yourself
Every business needs a great and unique brand. If people can’t tell who you are or what your business does, then they won’t take you seriously.
The first step towards making yourself stand out from other businesses is creating an identity for yourself and your company.
You should create an original name and choose an attractive logo and color scheme for your website and any printed materials, such as brochures or business cards. When you choose a business name, you want to register it immediately so no one else can use it for their business. Read this comparison guide by SmallBusinessHQ to learn about two agencies that can help you register your business.
You should also choose a memorable tagline that describes what kind of service or product you offer customers. This will help them remember who they’re dealing with when they meet someone new.
3. Provide Great Customer Service
You don’t have to be al] big enterprise to offer great customer service. Many small businesses offer their customers the same level of attention and care as larger companies.
Your customers will appreciate it if you take the time to answer their questions, solve problems and ensure they get satisfied.
These are some of the ways to provide excellent customer service:
- Answer questions quickly and thoroughly. Ensure your website has an FAQ section so customers can find answers quickly. If someone emails you with a question, reply within 24 hours (even if all you can do is point them to your FAQ).
- Follow up on orders as soon as possible. If someone places an order online, send them an email confirmation immediately and another when the order ships. If they call with a question or concern, follow up with a phone call or email within 24 hours (or at least respond to them within 48 hours).
- Create content that helps your audience solve their problems. For example, if you run a dog walking business and someone asks how much it costs for two dogs per day, create an article on your blog about how much dog walking costs in general and include your rates in there so people can see how much they would pay for two dogs per.
You must also be versed in your customers’ language when creating content. For instance, if your customers are in Germany and you are not fluent in German, you can find the best German tutor to guide you on the language. That way, creating content will be easy.
Grow Your Business!
There are many strategies small business owners can pursue when it comes to growing their businesses. These hacks allow your small business to grow and operate successfully.
Don’t let your ideas for growth get stale with time! Learn these methods now, and be sure to boost your business.
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PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.
This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.
Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.
Pepsi’s beverage sales fell this quarter.
The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.
Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.
Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.
The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.
Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.
Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.
Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.
Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.
Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”
Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.
The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.
Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.
The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.
Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”
Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.
The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.
Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.
The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:
SOURCE: CNBC
SEE ALSO:
Old National Bank And Infosys Broaden Their Strategic Partnership.
Business
Old National Bank And Infosys Broaden Their Strategic Partnership.

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.
This expansion is more likely to take place sooner rather than later, with the likelihood being higher.
For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.
This lets the bank leverage Infosys’ services, solutions, and platforms.
Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”
This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.
This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.
Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.
Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.
Infosys currently ranks Old National thirty-first out of the top thirty US banks.
This ranking is based on the fact that Old National is the nation’s largest banking corporation.
It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.
Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”
This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.
We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.
Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.
SOURCE: THBL
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American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
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Business
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.
According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.
SOURCE | AP
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