Business
Pay-Per-Click Advertising: What You Need To Know

(CTN NEWS) – Pay-Per-Click Advertising is a form of online advertising that allows advertisers to display their ads on search engines, social media platforms, and other websites.
In this article, we’ll explore the basics of PPC advertising and why it’s an essential part of any digital marketing strategy.
What is Pay-Per-Click Advertising?
PPC advertising is a digital advertising model in which advertisers pay each time someone clicks on their ad.
These ads are typically displayed at the top or bottom of search engine results pages (SERPs) and on social media platforms like Facebook and LinkedIn.
The most popular PPC advertising platforms are Google Ads (formerly known as Google AdWords), Microsoft Advertising (formerly Bing Ads), and Facebook Ads.
These platforms use an auction system where advertisers bid on specific keywords or audience demographics to display their ads to the right people.
How Does Pay-Per-Click Advertising Work?
PPC advertising works on an auction system, where advertisers bid on keywords or target demographics to display their ads to the right people.
The ads are displayed at the top or bottom of SERPs or on social media platforms like Facebook and LinkedIn.
When a user types a query into a search engine, the search engine analyzes the query and displays ads that are relevant to that query.
The ads are displayed based on the advertiser’s bid and ad relevance. Advertisers with the highest bid and most relevant ad are more likely to be displayed.
When someone clicks on an ad, the advertiser pays the amount they bid for that keyword or demographic. This cost-per-click (CPC) can vary depending on the keyword’s or audience’s competitiveness.
Why Use Pay-Per-Click Advertising?
PPC advertising is a powerful tool for driving traffic to your website, generating leads, and increasing sales. Here are some of the main benefits of using PPC advertising:
1. Targeted Advertising
PPC advertising allows advertisers to target demographics like age, location, interests, and behavior. This means that you can reach your ideal customer at the right time, in the right place, and with the right message.
2. Measurable Results
PPC advertising provides measurable results, such as the number of clicks, impressions, and conversions. This allows advertisers to optimize their campaigns based on data and make informed decisions about their ad spend.
3. Cost-Effective
PPC advertising can be cost-effective, as advertisers only pay when someone clicks on their ad. This means you’re not wasting money on people not interested in your product or service.
4. Fast Results
PPC advertising can generate fast results, as your ads can be displayed immediately after you create your campaign. This means you can start driving traffic to your website and generating leads and sales in a few days.
How to Create a Successful Pay-Per-Click Advertising Campaign
Creating a successful PPC advertising campaign requires careful planning and execution. Here are the steps to follow to create a successful PPC advertising campaign:
1. Define Your Goals
Defining your goals is the first step in creating a successful PPC advertising campaign.
Would you like to increase sales, generate leads, or drive traffic to your website? You can create a campaign tailored to achieving your goals by defining them.
2. Conduct Keyword Research
Keyword research is essential for creating a successful PPC advertising campaign. You need to identify the keywords that your target audience is searching for and create ads that are relevant to those keywords.
Tools like Google Keyword Planner can help you identify relevant keywords.
3. Create Compelling Ad Copy
Creating compelling ad copy is essential for driving clicks and conversions. It is important to write advertising copy that is clear, concise and targeted.
It should highlight the unique value proposition of your product or service and include a call-to-action (CTA) that encourages users to click on your ad.
4. Design Eye-Catching Ads
Designing eye-catching ads are crucial for grabbing the attention of your target audience. Your ads should have a clear and visually appealing design that stands out.
You can use images, videos, and other multimedia elements to make your ads more engaging.
5. Optimize Your Landing Pages
Optimizing your landing pages is essential for converting clicks into leads or sales. Your landing pages should be tailored to your ad copy and provide a seamless user experience.
They should have a clear and compelling headline, a relevant and engaging description, and a CTA that encourages users to take action.
6. Monitor and Adjust Your Campaign
Monitoring and adjusting your campaign is essential for optimizing your ad spend and achieving your goals.
You should regularly check your campaign performance metrics, such as click-through rate (CTR), conversion rate, and cost-per-conversion, and adjust as needed.
This can include changing your ad copy, targeting, or bid strategy.
Conclusion
PPC advertising increases sales generate leads and drives traffic. Following these tips can create a successful PPC advertising campaign that reaches your target audience and achieves your marketing goals.
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Business
PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.
This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.
Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.
Pepsi’s beverage sales fell this quarter.
The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.
Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.
Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.
The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.
Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.
Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.
Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.
Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.
Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”
Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.
The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.
Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.
The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.
Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”
Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.
The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.
Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.
The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:
SOURCE: CNBC
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Old National Bank And Infosys Broaden Their Strategic Partnership.
Business
Old National Bank And Infosys Broaden Their Strategic Partnership.

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.
This expansion is more likely to take place sooner rather than later, with the likelihood being higher.
For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.
This lets the bank leverage Infosys’ services, solutions, and platforms.
Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”
This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.
This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.
Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.
Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.
Infosys currently ranks Old National thirty-first out of the top thirty US banks.
This ranking is based on the fact that Old National is the nation’s largest banking corporation.
It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.
Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”
This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.
We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.
Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.
SOURCE: THBL
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American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
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Business
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.
According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.
SOURCE | AP
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