Business

SaaS Email Marketing: 5 Strategies for Effective Growth and Engagement

(CTN News) – Creating a good SaaS email marketing strategy is hard. Inboxes get more than 100 emails daily, so yours has to stand out. Having trouble getting people’s attention? You’ll learn some simple and effective tactics that will boost your ROI.

Despite what some people say, email isn’t dead. The medium has helped businesses drive leads, boost conversions, and generate revenue for years. Email is among the most effective marketing tools, delivering a $42 ROI per dollar spent.

What is a SaaS Email Marketing Strategy?

You need a SaaS email marketing strategy to grow, manage, and market your email list. You should include things like:

Build your list with content upgrades, gated content, and lead magnets.
Email automation for part of the onboarding process
Make your list more targeted by segmenting it
Writing compelling subject lines and content that engages
Optimizing campaigns and testing new strategies
Using ClickFunnels data to analyze email performance
Maximizing reach with other marketing channels, like social media

These are just a few of the tactics you can use in your SaaS email marketing strategy (and we’ll cover more soon). These tactics can help you build an engaged and loyal audience that’ll drive growth for your SaaS business.

Why is Email Marketing Important for SaaS Businesses?

I mentioned earlier that an email list represents an audience you own and can market to directly (without gatekeepers). The power of email marketing makes it one of your SaaS business’s most effective tools.

Russell Brunson and many other SaaS entrepreneurs say you can expect to make about $1 per subscriber per month.

You make more money if you have a bigger list.

Your email list gets offers and content whenever you want, and you can track their engagement to see what works (and what doesn’t).

Keep your customers engaged with email. Plus, it’s a major conversion driver (especially for SaaS businesses).

If you want to grow your SaaS business, investing in an email marketing strategy is crucial if you want to see real results.

Why is customer data so important for SaaS email marketing?

Email marketing works with lead data. Data about lead generation is a random collection of attribution tidbits and website behavior – you’re lucky if you have any.

Customer data, on the other hand, can’t be collected until the trial starts. Your customer’s behavior and specific information is in there. Your customer data is rich now that you have a proper business relationship with someone or a company. It’s easy to track what they do (or don’t do) inside your product.

You can do amazing things with sales email automation. It requires advanced technical integration, though.

Make sure you:

Get the customer data you need.
Start sending data from your product backend to your email tool with the data integration.
Create your segments.
Then set up the actual campaigns.

You can add a JavaScript snippet quickly. However, front-end integration doesn’t give you actual product data like success metrics, just button clicks and pageviews. You can also get blocked by ad blockers.

In order to get feature usage and other useful data, you’ll need a back-end integration. You send data from your product backend to the tool you want.

No one’s born with these skills.

Even seasoned marketers find it intimidating. You’ll barely scratch the surface of SaaS email marketing without proper behavioral data.

Here are 5 SaaS email marketing strategies

Email marketing is a great tool for SaaS businesses. For brevity, we’ve whittled it down to 5 key SaaS marketing strategies.

Using these strategies can help convert free users into paying customers, encourage them to try new features, and keep them engaged long enough to become customer success stories.

1. Know your goals

It’s important to establish what the goals of your email marketing campaign are before you can start bringing in new customers. Email campaigns are designed around goals, messaging, tools, KPIs, and audiences.

Here are a few common goals with email marketing:

Awareness of brands
Sign up for a trial
Getting conversions
Educating customers
Retention
Upselling and cross-selling revenue

By defining your goal, you can create an email marketing strategy with the right messaging for old and new users. Knowing why will make it easier to figure out how and what to do.

2. Have a solid lead-generation strategy

SaaS businesses can build their mailing list using many lead-generation channels. Websites, landing pages, social media, PPC campaigns, webinars, gated content, and blogging are all good ways to generate leads.

Based on who your target audience is, you’ll find the best lead generation channel. If you want to reach the right people, you should combine a few lead-gen channels instead of relying on one.

Lead generation is the same no matter what channel you use. Marketing-qualified leads (MQLs) are people that have subscribed to your mailing list and expressed interest in your brand.

MQLs can then be nurtured into sales-qualified leads (SQLs) before becoming paying customers.

3. Segment your audience

A single email campaign won’t be able to meet the expectations of your entire audience. Segmentation helps here. Audience segments could be based on:

Which stage of the customer lifecycle they’re at
They’ve got a job to do (JTBD)
How they’re doing in the sales funnel
What channel they came from

Regardless of how you segment leads, you should create detailed user personas. They’ll let you customize email messages based on the segments you’ve identified.

4. Personalize your emails

Make your emails contextual and relevant by personalizing them. Using the same welcome email for multiple segments might work at first, but it gets less effective over time.

You should send personalized emails that specifically target the goals of that segment while also taking existing user behavior into account. You can share relevant content or show off marketing automation that makes sense for their use case.

Personalization isn’t just about your promotional emails, but also about the overarching flows/sequences you plan. For example, you can create drip campaigns for free trial users if your product offers one.

They could include tips on getting the most out of their free trial and content encouraging users to try out the most sticky features. Early customer success efforts will pay off and increase free trial conversions.

It’s exactly what Grammarly’s welcome email is trying to do:

5. Plan the triggers

Another way to make your email automation more contextual is to set up behavioral triggers that send users a specific email once a certain event happens. Especially useful for time-sensitive messages that need a quick response.

You could integrate Userpilot’s webhooks into your product to trigger an email (or an email sequence) when a user clicks a button. Triggers can help with onboarding, educating, and upselling.

As soon as the user creates their account, you can send them an onboarding email. As a result, they’ll have a clear roadmap of what they need to do to use the product (and fix any funnel leaks).

Final Thoughts

A SaaS email marketing strategy is essential for any business looking to increase customer lifetime value.

Your SaaS email marketing campaign will be successful if you use different tactics like abandoned cart emails, nurturing relationships with customers and affiliates, and segmenting subscribers.

It’s not just about pushing sales pitches – it’s about understanding your customers and providing them with useful, interesting content. You’ll get more conversions and more revenue with that approach.

Business

PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.

This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.

Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.

Pepsi’s beverage sales fell this quarter.

The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.

Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.

Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.

The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.

Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.

Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.

Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.

Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.

Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”

Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.

The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.

Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.

The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.

Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”

Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.

The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.

Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.

The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:

SOURCE: CNBC

Business

Old National Bank And Infosys Broaden Their Strategic Partnership.

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.

This expansion is more likely to take place sooner rather than later, with the likelihood being higher.

For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.

This lets the bank leverage Infosys’ services, solutions, and platforms.

Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”

This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.

This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.

Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.

Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.

Infosys currently ranks Old National thirty-first out of the top thirty US banks.

This ranking is based on the fact that Old National is the nation’s largest banking corporation.

It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.

Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”

This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.

We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.

Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.

SOURCE: THBL

Business

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.

water

The corporation stated that it has alerted legal enforcement and is cooperating with them. It also stated that consumers will not be charged late fees while its systems are unavailable.

According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.

SOURCE | AP