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Personalization at Scale: How AI is Making it Possible for Marketers

Personalization at Scale How AI is Making it Possible for Marketers

In the digital age, the concept of one-size-fits-all marketing is swiftly becoming obsolete. Today’s marketers are embracing the power of personalization at scale, leveraging artificial intelligence (AI) to deliver hyper-relevant messages to consumers.

According to a recent survey by Evergage, 98% of marketers agree that personalization helps advance customer relationships, with 70% stating it has a strong impact.

AI is the linchpin in this transition, enabling marketers to analyze vast quantities of data, discern patterns, and make informed predictions about consumer behavior.

This article will delve into how AI is making large-scale personalization not only possible but also increasingly efficient and effective, transforming the way marketers engage with their audiences.

What is personalization?

Personalization is a strategy that involves tailoring products, services, or experiences to align with an individual’s specific preferences, characteristics, or needs. Essentially, it’s about making something ‘personal’ or ‘unique’ to each person.

This could be anything from a customized email message to a tailored product recommendation on an e-commerce site.

The goal of personalization is to provide relevant and targeted information or offerings based on a person’s interests, behaviors, or demographics.

By doing so, businesses aim to enhance engagement, foster customer loyalty, and ultimately meet the unique needs of each individual more effectively.

How Can Marketers Personalize Experiences with AI?

Artificial intelligence has revolutionized the way marketers approach personalization, allowing them to deliver highly targeted and relevant experiences to consumers at scale.

Now, we will explore the various ways in which AI technology is enabling marketers to personalize experiences with precision and efficiency.

An essential aspect of AI-driven personalization is contextual targeting. This involves understanding the context in which a consumer will likely engage with content or an advertisement. Here’s an insightful article on contextual targeting that delves into how AI can identify and leverage the right contexts for maximum impact.

1. Chatbots

Chatbots and virtual assistants use natural language processing (NLP) to interact with users in real-time. They can answer queries, provide product recommendations, and even assist in the purchasing process.

By analyzing user inputs, they can deliver personalized responses and solutions, enhancing the user experience.

But there are several chatbots to choose from. How do you make sure you pick out the best?

1. Define Your Objectives

Determine what you want the chatbot to achieve. Is it for customer support, sales inquiries, or something else? Then, decide on the kind of experience you want to provide. Do you want a simple Q&A bot or a more interactive one that can hold complex conversations?

2. Consider the Integration

Ensure the chatbot solution is compatible with your website platform (e.g., WordPress, Shopify, Wix). Also, check if the chatbot can integrate with your CRM, email marketing platform, or other essential tools you use.

3. Customization and Branding

Ensure the chatbot can be customized to match your brand’s look and feel. Check if you can customize the bot’s responses, the flow of conversation, and other interactive elements.

4. Multilingual Support

If your audience is global, consider a chatbot that supports multiple languages.

5. Scalability

Ensure the chatbot can handle a large number of queries simultaneously, especially if you expect high website traffic.

6. Human Handoff Feature

For complex queries that the bot can’t handle, it’s essential to have a feature that allows a seamless handoff to a human representative.

7. Analytics and Reporting

Opt for chatbots that provide detailed analytics. This can give insights into common user queries, chatbot performance, and areas of improvement.

8. Security and Compliance

Ensure the chatbot provider complies with data protection regulations relevant to your region (e.g., GDPR). Check how user data is stored and if it’s encrypted.

9. Budget and Pricing

Determine your budget and compare it with the pricing models of various chatbot solutions. Some offer monthly subscriptions, while others might charge per interaction.

2. Recommendation Engines

Platforms like Netflix, Amazon, and Spotify use recommendation engines to suggest content or products based on a user’s past behavior.

These engines analyze vast amounts of data, including user preferences, browsing history, and purchase history, to predict and recommend items that the user might be interested in.

Did you know?: Netflix’s top-notch AI ‘recommendation system’ saves the company approximately $1 billion every year (Source).

3. Dynamic Content

AI can automatically generate or modify content based on user behavior or preferences. For instance, email marketing campaigns can be tailored with dynamic content that changes based on the recipient’s past interactions, ensuring that the content is always relevant to the individual.

If you don’t know what tool to use, try these top three choices for email marketing:

1. Mailchimp:

Free Plan: Limited features with up to 2,000 contacts.

Essentials Plan: Starts at $13/month for 500 contacts.

Standard Plan: Starts at $20/month for 500 contacts.

Premium Plan: Starts at $350/month for 10,000 contacts.

2. Drip

Pricing: Starts at $39/month for up to 2,500 email subscribers. The cost increases incrementally based on the number of subscribers.

3. SendPulse

Free Plan: Up to 2,500 subscribers with 15,000 email newsletters per month.

Monthly Subscription: Starts from $9.85/month for 2,500 subscribers, with prices varying based on the number of subscribers.

4. Ad Targeting

AI algorithms can analyze user behavior and segment audiences based on various factors like demographics, interests, and online behavior.

This allows for the creation of highly targeted ad campaigns that resonate with specific audience groups, leading to higher conversion rates.

To gather sufficient data to make your ads more personalized, your AI tool will examine the following factors in connection to your target’s user behavior:

  • Browsing History
  • Search History
  • Purchase Behavior
  • Engagement with Ads
  • Social Media Behavior
  • Device Usage
  • Location & Movement Patterns
  • App Usage
  • Video Consumption
  • Email Interaction

For AI-powered ad targeting, try these tools:

1. Smartly.io

Features:

      • Automated Ad Optimization: Uses AI to adjust bids and budgets to achieve the best results automatically.
      • Predictive Budget Allocation: Allocates budget across campaigns based on predicted performance.
      • Dynamic Creative Optimization: Automatically tests and optimizes ad creatives to ensure the most engaging content is shown to the audience.

2. Adverity

Features:

      • Data Integration: Connects and harmonizes data from various sources, providing a holistic view of ad performance.
      • Advanced Analytics: Offers insights into campaign performance, helping marketers make data-driven decisions.
      • Automated Reporting: Generates real-time reports, allowing for quick adjustments to ad campaigns.

3. Albert.ai

Features:

      • Autonomous Media Buying: Uses AI to manage and optimize ad campaigns across channels autonomously to adjust bids and budgets to achieve the best results automatically.
      • Cross-Channel Execution: Ensures consistent messaging and targeting across all digital channels.
      • Real-time Insights: Provides actionable insights based on real-time data, allowing for quick adjustments to improve ad performance.

5. Customer Segmentation

AI can process vast amounts of data to segment customers into specific groups based on behavior, preferences, and demographics. This segmentation allows marketers to tailor campaigns to each group, ensuring that the messaging is relevant and personalized.

However, customer segmentation isn’t always a straightforward process. The following are the most common challenges that need to be addressed:

  1. Data Quality and Accuracy:
    Inaccurate or outdated data can lead to incorrect segmentation, which can negatively impact marketing efforts.
  2. Data Integration:
    Combining data from multiple sources (e.g., CRM systems, web analytics, social media) can be complex, leading to potential inconsistencies.
  3. Data Privacy and Compliance:
    With regulations like GDPR and CCPA, businesses must ensure that they handle customer data with care, obtaining necessary permissions and ensuring data security.
  4. Dynamic Customer Behavior:
    Customers’ preferences and behaviors can change over time, requiring continuous updates to segmentation strategies.

A Better Reach – with AI

AI is revolutionizing the way marketers reach and engage with their audiences. From personalized content creation to targeted ad campaigns, AI algorithms can analyze vast amounts of data to provide valuable insights into customer behavior and preferences.

With techniques like recommendation engines, dynamic content generation, ad targeting, and customer segmentation, businesses can enhance their marketing efforts by delivering relevant experiences that tell prospects, “This is all about you!”

Have you experienced the benefits of AI in your marketing efforts? Share your thoughts on how it has impacted your brand’s success.

SEE ALSO: Meta’s Proposed $14 Monthly Ad-Free Instagram Subscription Sparks Privacy Debate In Europe

Tech

US: A Judge Mandates that Google Allow Competing App Stores to Access Android

Google

(VOR News) – The ruling is that Google, the greatest technology firm in the world, is required to make its Android smartphone operating system available to merchants that supply applications that are in direct rivalry with Google’s. This decision was reached by a judge in the United States of America.

The Android Play store, which is owned and operated by Google, was found to be an example of an illegal monopoly arrangement by a jury in the state of California on Monday. The finding was reached by a jury. Monday is the day that this decision was come to.

An earlier federal judge ruled Google’s search engine illegal.

This finding, which came after that decision, has forced the company to suffer yet another setback. As a result of the corporation having already encountered its initial obstacle, this decision has been established. This particular decision was made by the judge during the month of August, when the month was in progress.

In light of the fact that the decision was made, what exactly does it mean that the choice was accepted?

In accordance with the verdict, Google is obligated to make it possible for users to download Android app stores that are offered by third-party competitors. For a period of three years, the corporation is prohibited from imposing restrictions on the usage of payment mechanisms that are integrated into the application.

In addition, it is important to keep in mind that Google does not possess the right to impose restrictions on the utilization of ways to make payments online.

Additionally, the verdict makes it unlawful for Google to give money to manufacturers of smartphones in order to preinstall its app store. Smartphone manufacturers are prohibited from doing so.

Furthermore, it prevents Google from the possibility of sharing the revenue that is generated by the Play store with other companies that are in the industry of delivering mobile applications.

In addition to this, the court has mandated the establishment of a technical committee that will be made up of three different people chosen at random.

The committee will be responsible for monitoring the implementation of the reforms and finding solutions to any disagreements that may occur as a consequence of the implementation of the reforms while they are being implemented. This task will fall under the committee’s purview so that it may fulfill its duties.

However, certain components were allowed to be put into action until July 1st, despite the fact that the judge’s statement suggested that the ruling would take effect on November 1st. The statement was the basis for the ruling, which ultimately became effective.

Particularly, I wanted to know what Google’s reaction would be.

There is a fact that Google does not adhere to this directive, which has been brought to their attention. This document argued that the alterations that the judge had ordered to be made would “cause a range of unintended consequences that will harm American consumers, developers, and device makers.”

The judge had ordered the modifications to be implemented. The alterations were to be carried out as indicated by the judge’s ruling. The judge made it clear that he expected these revisions to be carried out in accordance with his guidance.

The company’s regulatory affairs vice president, Lee-Anne Mulholland, provided the following statement: “We look forward to continuing to make our case on appeal, and we will continue to advocate for what is best for developers, device manufacturers, and the billions of Android users around the world.”

On average, over seventy percent of the total market for smartphones and other mobile devices is comprised of mobile devices that are powered by the Android operating system. Both smartphones and other small mobile devices are included in this category.

In the event that the Play app store continues to be shown on the home page and that other Google applications are pre-installed prior to the installation of the Android application, smartphone manufacturers are entitled to install the Android application at no cost at their discretion.

Additionally, the Android application can be installed on devices that are manufactured for smartphones.

SOURCE: DWN

SEE ALSO:

Over The Planned “Link Tax” Bill, Google Threatens to Remove NZ News Links.

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WhatsApp Now Features a “Mention” Tool for Status Updates and Stories.

WhatsApp

(VOR News) – Those who use WhatsApp now have the ability to mention other people in their stories or status updates as a consequence of a feature that was only recently enabled on the platform.

Previous to this point, this capability was not available. It wasn’t until quite recently that this capability became available to the public.

According to the information that was provided by the company, users now have the opportunity to tag close friends in their stories, and the person who is mentioned will have the option to go back and re-share an earlier version of that story. This information was provided by the company. The corporation was kind enough to reveal this information to us.

Because of a new feature that has been added to the WhatsApp app, users now have the opportunity to like individual stories and status updates.

This capability was previously unavailable to WhatsApp users.

A significant amount of progress has been made in this context. Alternative readers now have the chance to “like” a work, which is comparable to liking a post on Facebook. This feature was introduced in recent years. When compared to the past, this is a tremendous shift.

At one point in time, viewers were only permitted to observe the total number of views that a particular story had gotten. These restrictions were eliminated in later versions of the software.

Additionally, it is essential that the likes and reactions to a story be kept anonymous during the entire process. One of the factors that contributes to the general mystery that surrounds this characteristic is the fact that this is one of the elements.

The person who brought it to the attention of others is the only person who will be able to judge who enjoyed it and who did not care about it. These individuals will be able to make this determination.

A notification will be issued to the individual who was referenced earlier in the sentence and who was named in the story or status update that was discussed. A notification of this nature will be sent to the individual via WhatsApp.

This message will be sent to the user in question whenever that person makes a reference to another person while they are in the process of elaborating on a narrative or updating their status. You will receive a notification alerting you that you have been tagged in the narrative.

This notification will be delivered to the person who receives this message. In addition, students will be provided with the opportunity to re-share the tale for themselves.

It is important to note that if the names of individuals who have been referenced in a narrative or a status update are included in any of these, then the names of those individuals will not be accessible to any third party through any of these. In light of the fact that the identities of those individuals will be concealed from public disclosure, this is the condition that will be required.

While WhatsApp recently made the announcement that it will be incorporating this functionality, it is highly likely that not all users will have access to it at the same time.

This is despite the fact that WhatsApp recently made this announcement.

Despite the fact that WhatsApp has only recently made a public announcement that it will move forward with the deployment, this is the situation that has presented itself.

As soon as a short period of time has elapsed, access will be made available to each and every person on the entire world.

Additionally, WhatsApp has hinted that new functionalities might be introduced to the status and updates tab in the future months.

The purpose of these capabilities is to provide users with assistance in maintaining healthy connections with the individuals who play a vital role in their living experiences. This is done in order to give users with support in maintaining close relationships with the folks who are the subject of the inquiry.

It is with the purpose of supporting users in successfully keeping close ties with the individuals in question that this step is taken.

SOURCE: DN

SEE ALSO:

Over The Planned “Link Tax” Bill, Google Threatens to Remove NZ News Links.

Accenture and NVIDIA Collaborate to Enhance AI Implementation.

Meta has started the Facebook Content Monetization Program.

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Over The Planned “Link Tax” Bill, Google Threatens to Remove NZ News Links.

Google

(VOR News) – Google has sent a strong message to the New Zealand government, threatening to stop boosting local news content should the Fair Digital News Bargaining Bill become law.

The law, put up by the Labour government and backed by the coalition in power at the moment, mandates that digital companies such as Google pay back news organizations for links to their material.

News publishers, on the other hand, charge the tech giant with “corporate bullying.”

Google says this measure may have unanticipated effects.

Google New Zealand’s country director, Caroline Rainsford, voiced her worries that the law, which is being referred to as a “link tax,” is not doing enough to support the media industry in New Zealand right now.

She underlined that Google would have to make major adjustments if the previously mentioned law were to pass, including cutting off links to news articles from its Search, News, and Discover platforms and cutting off financial ties with regional publications.

According to Rainsford, similar legislation has been proposed and approved in other nations including Australia and Canada, but it has not been proven to be effective there and breaches the principles of the open web.

She drew attention to the fact that smaller media outlets will be most negatively impacted, which will limit their capacity to reach prospective audiences.

Google says its alternative options will protect smaller, local media from negative effects.

Conversely, it conveys apprehension regarding the possible fiscal obligations and vagueness of the legislation, which it feels generates an intolerable level of ambiguity for enterprises functioning within New Zealand.

The New Zealand News Publishers Association (NPA) has reacted to Google’s warnings by alleging that the internet behemoth is using coercive tactics.

They specifically contend that the need for regulation stems from the market distortion that Google and other tech giants have created, which has fueled their expansion into some of the most significant corporations in global history.

The legislation aims to create a more equal framework that media businesses can use to negotiate commercial relationships with technological platforms that profit from their content.

New Zealand Media Editors CEO Michael Boggs stated that he was in favor of the bill, citing the fact that Google now makes a substantial profit from material created by regional publications.

He also emphasized that the use of artificial intelligence by Google—which frequently makes references to news articles without giving credit to the original sources—highlights the significance of enacting legislation.

Paul Goldsmith, the Minister of Media and Communications, has stated that the government is now evaluating various viewpoints and is still in the consultation phase.

He stated that the government and Google have been having continuous talks and will keep up these ongoing discussions.

However, not all political parties accept the validity of the Act.

The ACT Party’s leader, David Seymour, has voiced his displeasure of the proposal, saying that Google is a game the government is “playing chicken” with. He threatened the smaller media companies, saying that they would suffer from worse search engine rankings if the internet giant followed through on its promises.

Seymour contended that it is not the government’s responsibility to shield companies from shifts in the market brought about by consumer preferences.

The things that have happened in other nations are similar to what has happened in New Zealand.

Google has agreements with a number of Australian media firms that are in compliance with its News Media Bargaining Code. These agreements contain provisions that permit an annual cancellation of these agreements.

Due to the government’s decision to exempt Google from the Online News Act, the company has committed to supporting news dissemination by contributing annually to the Canadian journalistic community.

The New Zealand measure is consistent with global approaches aimed at regulating the relationships that exist between technology corporations and media organizations.

It’s hard to say what will happen with the Fair Digital News Bargaining Bill as the discussion goes on. Google and the New Zealand media landscape are preparing for what might be a protracted legal battle.

SOURCE: TET

SEE ALSO:

Accenture and NVIDIA Collaborate to Enhance AI Implementation.

 

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