Business

10 Best AI Marketing Tools (May 2023): Streamlining Your Marketing Efforts

(CTN NEWS) – Marketing has come a long way since the days of print ads, billboards, and radio commercials.

With the advent of the internet and social media, businesses have had to adjust their marketing strategies to keep up with the changing times.

Today, artificial intelligence (AI) is revolutionizing the way we market our products and services.

AI marketing tools have become increasingly popular, providing businesses with a wealth of data and insights that can help them make informed decisions about their marketing campaigns.

What are AI Marketing Tools?

AI marketing tools are software applications that use machine learning algorithms to analyze data and provide insights that can be used to improve marketing campaigns.

These tools can be used to analyze customer data, predict consumer behavior, and provide personalized marketing messages.

There are many impressive options on the market, so let’s take a look at the 10 best AI marketing tools:

1. Jasper

Jasper is widely regarded as the best all-around AI writing assistance, dominating the industry with its outstanding features and calibre.

Jasper creates phrases, paragraphs, or papers based on the subject and tone of voice once you give it a set of seed words to analyse. It can finish an article of 1,500 words in about 15 minutes.

More than 50 AI content production templates are available on the platform, including those for blog posts, emails, marketing text, Facebook ads, Google ads, meta title and description, press releases, and much more.

Here are a few of Jasper’s finest qualities:

More than 11,000 free fonts and 2,500 categories of writing styles
Supports 25+ languages
Intuitive interface
Long-form writing assistant (1,000+ words)
Identify key elements in text (pronouns, verbs, names, etc.)

2. Anyword

Anyword is a tool for copywriting that is data-driven and made for marketers. It makes it possible to create efficient copy for advertisements, emails, landing sites, and content for various platforms.

Creating advertisements for Twitter, LinkedIn, Google Adwords, and Facebook ads is simple.

Of course, they also make generating blog entries, product descriptions, YouTube descriptions, and much more simple for longer form material.

Anyword’s unique selling point is that it enables creative marketers to add data to their toolkit by giving them insights on which aspects of the message are effective and for whom.

3. Scalenut

Scalenut was created to scale and is essentially an all-in-one marketing tool. It enables you to create a content management strategy to dominate these terms and instantly obtain the whole keyword plan for your area. There are 4 sections in the software:

Research – By gathering all the knowledge and semantic key terms required to outperform the competition, it can help you uncover insights and develop a strategy that succeeds.

Create – Utilizing the most sophisticated NLP and NLU (Natural Language Processing & Natural Language Understanding) systems, writers may create SEO content that ranks.

It provides material that works in real-time optimisation based on SERP information.

Optimize – Get immediate feedback on the performance of your content with a dynamic SEO score. Stop making adjustments and improve right away!

Marketing Copy – Use 40+ AI copywriting templates to create persuasion-based copy that increases conversions. The following is included in this:

Product descriptions
Website copy
Copywriting Frameworks
Email Copyrighting

4. Semrush

Semrush Tutorial - How To Use Semrush for SEO Optimization

You may run content marketing campaigns, SEO, social media marketing, analytics, PPC, and much more with the help of Semrush’s comprehensive suite.

Its position tracker, which gives companies a method to monitor how they rank versus other websites when it comes to keyword usage, is its highlight feature.

The AI marketing tool also provides a Content Marketing Toolkit that permits topic searches and gives you information about what is popular. Based on this data, you can then develop content marketing initiatives.

The following are some of Semrush’s best attributes:

Position tracking that shows you ranking for targeted keywords
On-page SEO
7 tools aimed at competitor analysis
Social media management and content marketing

5. Pro Rank Tracker

Knowing your current ranking in real-time is one of the hardest parts of SEO. Manually searching on Google wastes time and exposes you to the possibility of receiving inaccurate personalised and localised results.

With its strong tools, this is the greatest tool available to swiftly identify your present ranks.

Rank tracking – Track your rank accurately from any location and on any device.

Rank tracking – Online views, data visualisations, and charts that make it possible to quickly analyse ranking development and make wise decisions based on insights.

Rank tracking – They provide the option to automatically generate and transmit white-label reports that can be customised for potential investors, clients, or internal team members.

6. INK

INK combines an SEO assistant and AI co-writing to aid you in creating content. You may produce content with the tool’s SEO Assistant that will rank highly on search engines and generate organic traffic.

This is accomplished using a patented AI system that analyses content in real-time and makes recommendations to raise SEO rankings.

The other key element, AI Co-Writing, aids in producing effective copy. Users can write, rewrite, and simplify sentences with the AI’s help.

Here are a few of the key attributes of INK Editor:

Meta optimization
Image optimization through compression and resizing
Spelling and grammar correction
AI-Writing, AI-Simplifying, and AI-Expanding functionalities
Integrates into WordPress

7. Seventh Sense

Seventhth Sense, an AI marketing tool that uses behaviour profiling to draw clients in, comes out on top of the list. It is primarily targeted towards emails, which frequently present challenges for both people and corporations.

It’s impossible to determine the ideal time for every customer, but you must choose the optimum hours and days to obtain high open rates if you want to have a successful email marketing campaign.

Seventh Sense analyses the ideal time and day for email campaigns for each contact to get around this. By building a predictive model for each contact based on their activities, the AI platform is able to accomplish this.

The following are some of Seventh Sense’s best qualities:

Personalized service
Determines best time to send emails for each contact
Constructs individual predictive models
Behavior profiling

8. Personalize

If you want to determine which goods and services your contacts are most interested in, Personalise is a terrific AI tool.

The top three interests of each contact are determined by an algorithm, and these are updated in real-time depending on website activity.

Email personalization has been demonstrated to increase click rates by 57% and average open rates by 13%. This is largely due to its successful personalised ads, which advertise the ideal goods and services at the ideal moment.

The following are some of Personalize’s best attributes:

Uses algorithm to identity interest of each contact
Updated in real-time
Tracks metrics like time on page, frequency, and recency
Easy set up and operation

9. Acrolinx

Acrolinx is a platform for content alignment that aids in brand expansion and content quality improvement.

Acrolinx, which targets businesses as opposed to some of the other tools, is utilised by some of the biggest brands in the world, like Google and Amazon.

Acrolinx uses artificial intelligence (AI) to analyse the material already produced by your business and then better match it with the brand.

Setting preferences for writing style, voice tone, syntax, and terminology particular to the firm is the first step in the process.

The AI marketing tool then rates your current content according to these areas and offers suggestions for how to make it better.

The following are some of Acrolinx’s key characteristics:

Reviews existing content and aligns it with brand voice
Automates parts of the editorial process
Aimed at enterprises
Integrates with top platforms like Google Docs and WordPress

10. MarketMuse

Another excellent choice for individuals searching for an AI marketing tool that is efficient across the board is MarketMuse, especially given that it integrates AI technology into every one of its offerings.

It was created especially for companies who wanted to maximise long-form content, such as sales copy, landing pages, emails, and essays.

The programme works by conducting in-depth AI research on a subject before generating a first draught based on the selected topic, which users may subsequently edit.

KPIs, a content brief, and an integrated editor are further features of MarketMuse.

The following are some of MarketMuse’s key attributes:

AI in all of its services
Conducts deep AI research
Creates a first draft that can then be altered
Build-in editor and content brief

How do AI Marketing Tools Work?

AI marketing tools work by analyzing large amounts of data to identify patterns and trends. This data can come from a variety of sources, including customer data, social media data, and website analytics.

The tools then use machine learning algorithms to make predictions and provide recommendations for marketing campaigns.

For example, predictive analytics can be used to predict which customers are most likely to make a purchase. This information can be used to create targeted marketing campaigns that are more likely to be effective.

Chatbots can be used to engage with customers and answer their questions, providing a personalized experience that can increase customer satisfaction.

Benefits of AI Marketing Tools

There are many benefits to using AI marketing tools. Here are just a few:

Improved Efficiency: AI marketing tools can automate many marketing tasks, freeing up time for marketers to focus on other areas of their campaigns.
Better Customer Insights: AI marketing tools can analyze large amounts of data to provide insights into customer behavior and preferences, allowing marketers to create more targeted campaigns.
Personalization: AI marketing tools can provide personalized marketing messages based on customer data, increasing the likelihood of a successful campaign.
Improved Customer Engagement: Chatbots and other AI marketing tools can engage with customers in real-time, providing a personalized experience that can improve customer satisfaction.
Cost-Effective: AI marketing tools can be more cost-effective than traditional marketing methods, as they can automate many tasks that would otherwise require human intervention.

Conclusion: Embracing AI in Marketing

As AI technology continues to develop and improve, it’s becoming increasingly important for businesses to embrace it in their marketing strategies.

AI marketing tools can provide valuable insights and data that can help businesses create more effective and personalized campaigns.

While they cannot replace human creativity and intuition, they can automate many tasks and free up time for marketers to focus on more strategic activities.

Whether you’re a small business owner or a marketing professional at a large corporation, incorporating AI marketing tools into your campaigns can help you stay ahead of the curve and achieve better results.

So why not give it a try and see how AI marketing tools can benefit your business today?

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Business

PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.

This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.

Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.

Pepsi’s beverage sales fell this quarter.

The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.

Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.

Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.

The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.

Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.

Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.

Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.

Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.

Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”

Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.

The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.

Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.

The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.

Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”

Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.

The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.

Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.

The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:

SOURCE: CNBC

Business

Old National Bank And Infosys Broaden Their Strategic Partnership.

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.

This expansion is more likely to take place sooner rather than later, with the likelihood being higher.

For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.

This lets the bank leverage Infosys’ services, solutions, and platforms.

Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”

This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.

This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.

Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.

Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.

Infosys currently ranks Old National thirty-first out of the top thirty US banks.

This ranking is based on the fact that Old National is the nation’s largest banking corporation.

It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.

Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”

This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.

We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.

Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.

SOURCE: THBL

Business

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.

water

The corporation stated that it has alerted legal enforcement and is cooperating with them. It also stated that consumers will not be charged late fees while its systems are unavailable.

According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.

SOURCE | AP