Business
A Strong Multilingual Content Strategy Can Increase Business Exponentially

The current business work is extremely competitive. Hundreds to thousands of businesses are established every day. This means that you have to work harder to get your business to new heights. Creating multilingual content can help you achieve this. You must have a strong multilingual content strategy to increase your business exponentially and gain new heights. A good strategy will help you reach new clients and gain a global presence.
How to create a strong multilingual content strategy
Having a multilingual content strategy is not enough to increase your business exponentially. For your business to reach new heights, you will need a strong multilingual content strategy. Below are some tips to help you develop the best strategy;
Ensure the core message of your multilingual content strategy is well-defined
The first thing you must do is to create a clear and well-defined core message. The core message is the information you wish to send to viewers. It can either be an explanation of your products and services or a guide for purchasing or acquiring them. Regardless, there needs to be no questions concerning the core message of your content. You must also ensure that the content will resonate with your viewers or audience. The aim is to ensure that your audience does not drift from your core message. With a clearly defined message and a multilingual approach, you are guaranteed similar results regardless of the audience. You must ensure that the message remains the same, regardless of the language.
Integrate your content management
In the current digital era, you can use several marketing channels. While this is highly beneficial, it is also challenging as you may unintentionally end up with dissimilar content of each channel. This is where content management integration comes in. It connects all the marketing channels and ensures that the content or message on each outlet is the same. In a multilingual content strategy, you must ensure that the message in each category is the same. This way, all your audience, regardless of their location and native language access the same information.
Target market research is paramount
Target market research is essential for creating a strong multilingual content strategy. Thoroughly researching your target market will help you localize your content in the best way. This is because you gain a better understanding of the different cultures and people of each region. When studying the different markets, you must find out your audience’s cultural nuances, primary languages, online behaviours, market trends, expectations, and needs.
How can a strong multilingual content strategy increase your business exponentially?
Now that you understand the important tips for creating a strong multilingual content strategy, it would be wise to discuss the benefits. The following are some of the primary benefits of creating strong multilingual content strategies;
Increased client reach
With a strong multilingual content strategy, you can reach a wide range of clients. For instance, you can reach clients from different geographical locations and cultures. When your brand reaches more people, you have a better chance of getting more people to purchase your products and services. This can grow your business to new heights.
Enhanced brand awareness
Brand awareness is the level of recognition of your brands and services by existing and potential customers. The more brand awareness your business has, the more people will be familiar with your message, logo, and products or services. Running a multilingual content strategy, like having a multilingual website can significantly assist with increasing your brand awareness. A multilingual website can reach more people, regardless of their primary or native language and geographic location. This gains you brand awareness in different locations and niches.
Improving your SEO
(SEO), known in full as Search Engine Optimization, is a powerful tool for finding new clients online by making your content more reachable. Enhancing your website’s multilingual SEO will help you find new online clients in new markets and different locations. Multilingual SEO includes using keywords in different languages so potential online clients can find your website when using search engines in their language. This gives you a strong website presence and enhances your user experience. Also, adding multilingual keywords and employing other multilingual SEO content strategies can help increase your website SEO ranking. Remember, the higher your ranking, the better your reach.
Increasing your competitive advantage
A strong multilingual content strategy can also increase your competitive advantage. By doing so, a multilingual competitive advantage can widen your playing field and give you an edge over your competition. This way, you are guaranteed to attract more clients than your competitors and gain more brand awareness.
Conclusion
The key to getting the most benefits from a multilingual content strategy is working with a translations service online. A good translation service will help translate your content to various languages while maintaining the core message and taking the cultural nuances of different clients into account. The company can also help you develop a strong multilingual content strategy.
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Business
PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.
This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.
Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.
Pepsi’s beverage sales fell this quarter.
The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.
Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.
Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.
The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.
Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.
Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.
Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.
Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.
Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”
Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.
The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.
Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.
The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.
Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”
Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.
The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.
Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.
The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:
SOURCE: CNBC
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Old National Bank And Infosys Broaden Their Strategic Partnership.
Business
Old National Bank And Infosys Broaden Their Strategic Partnership.

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.
This expansion is more likely to take place sooner rather than later, with the likelihood being higher.
For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.
This lets the bank leverage Infosys’ services, solutions, and platforms.
Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”
This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.
This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.
Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.
Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.
Infosys currently ranks Old National thirty-first out of the top thirty US banks.
This ranking is based on the fact that Old National is the nation’s largest banking corporation.
It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.
Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”
This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.
We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.
Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.
SOURCE: THBL
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American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
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Business
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.
According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.
SOURCE | AP
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