Business
Everything You Need to Know About Mobile Marketing Services

If someone had told us years ago that companies could run their business with hand-sized devices and that we could handle everything from the simplest to the most complex operations with these devices, no one would have believed it.
But now it seems strange not to be able to do anything with hand-sized devices, that is, mobile devices. As a result, everyone, from newly formed brands to large corporate structures, is aware of the impact of mobile marketing services.
Let’s learn what these mobile marketing services are in more detail and how we can implement them.
What Is Mobile Marketing?
Mobile marketing is a strategy that leverages mobile devices like smartphones and tablets. By the power of these devices, you can promote products and services to potential customers. You can achieve this through in-app ads, SMS marketing, mobile-friendly e-mails, and websites.
The ultimate goal of mobile marketing is to engage users on mobile devices and deliver personalized, relevant content.
Importance of Mobile Marketing
The importance of mobile marketing has increased due to the fact that sometimes there is no need to use a computer. Because the world is known as mobile-first now, it is assumed that more than %50 of the internet traffic comes from mobile devices.
Therefore, it is essential to have a mobile marketing strategy to reach your potential customers effectively. If you don’t give enough importance, you’ll risk missing out on a significant portion of your target audience. This is the reason why is mobile marketing important.
Let’s find out about the mobile marketing services that prevent you from missing.
Top 5 Mobile Marketing Services
Small and big brands can use various mobile marketing services to implement an effective strategy. Here are the top 5 services that can help you reach and engage your mobile audience.
1. In-App Ads
One of the services for your mobile marketing is digital advertising. In-app ads show up on your phone when you’re using an app. They come in all sorts of shapes and sizes and are designed to grab people’s attention while using the app. It’s a great way for businesses to get their message out to those who use the apps most often.
2. SMS Messages
You can ask me if I’m from the Flintstones era, but when it comes to mobile, the first thing that comes to my mind is SMS messages. SMS is a type of text message that’s sent to your phone. It’s a popular way for companies to get their message out to their target customers. It’s a great way to get offers, sales, notifications, or other vital information out there.
3. Mobile Friendly Websites, Landing Pages & E-Mails
Another service that is highly preferred when it comes to online marketing is e-mail marketing. In order to make it, you first need your customers’ e-mail. There are two ways to reach your customers’ e-mails: mobile-friendly websites or landing pages where they can fill out forms directly. Once you do that, you are good to go.
Now, you can share all the discounts, useful content, and opportunities your clients can benefit from via e-mail. Isn’t it a great service for mobile marketing?
4. Social Media Posts
Posts are the most important component of social media marketing. These posts can be text, pictures, videos, or some combination of all, and they are basically your marketing channels.
You can share them on online platforms like YouTube, Instagram, Facebook, and X (formerly known as Twitter). For example, YouTube is considered the second largest search engine, and people from all around the world visit YouTube right after Google. Since it is a highly preferred platform with both its mobile application and design, everything shared on YouTube is essential.
What will make you stand out on YouTube can be live streams. You can think about how to get views on live streams without sharing posts. But there are providers where we can buy YouTube live stream views. Check this to boost your YouTube marketing strategy.
All social media posts are used to let people know what’s going on, entertain them, or get them involved. Therefore, posts on different networks are an essential part of any digital marketing.
5. Social Media Ads
Social media advertising is the last service you can prefer when it comes to mobile marketing. They’re paid content that shows up on online platforms and can target specific people based on their interests, likes, and behaviors. These ads can be in images, videos, carousels, or sponsored posts. They are an excellent service for brands and businesses to get their name out there, and get more traffic and leads.
5 Dynamite Tips on Mobile Marketing Strategy
Now that you know which services you can use, it’s time for tips to learn how to make them better. Here are 5 dynamite tips to get you started on your mobile marketing journey and help you come up with great ideas and launch a creative and successful mobile marketing campaign.
1. Make Sure Your Website Is Designed for Mobile Devices
Even though the use of mobile devices is common, people visit your website first before your applications. You need to make sure that your website is designed accordingly for mobile devices. A mobile-friendly website is an important component of successful mobile marketing strategies.
It ensures that your site is accessible and optimized for mobile users. What we really want to emphasize here is responsive design. It adapts your site to different screen sizes and provides a seamless experience. Therefore, before jumping into mobile marketing, optimize your site by scaling shapes, buttons, and text for mobile screens to improve user experience and increase your company’s chances of ranking high in mobile search results.
2. Advertise through Mobile Apps
Although websites have mobile compatibility, users may prefer mobile apps more because they are more user-friendly. In a situation like this, you can advertise through mobile apps. Top app marketing companies made businesses display ads within mobile applications. It is good to know that app store optimization also significantly contributes to your strategy. Thus, it will be easier for you to reach the market and target audience using your application and get accurate data about them.
By strategically placing mobile ads in relevant smartphone apps, you can deliver targeted messages to users who are already engaged and interested in similar content.
3. Benefit from the Google Business Profile
If you are a business and believe in the power of the web, you must have a Google Business account. It is essential for local brands on the way to success. When people search for a company on platforms like Google Maps, your profile provides information that can be easily accessed from mobile devices, such as your business name, phone number, and location.
They can call you with a single click or navigate to your location instantly via maps. You know what I’m saying, right? This way, you can benefit from your Google Business Profile and make it visible to potential customers.
4. Give Importance to E-Mail Marketing & Advertising
Consumers use an email address when signing up for everything these days, whether it’s a mobile website or an app. You should make sure that you give importance to e-mail marketing services because it remains a powerful tool for reaching mobile users.
You can build an e-mail list on your website by offering exclusive discounts or valuable content. Additionally, consider using Google Ads to create paid Gmail ads that appear at the top of users’ inboxes. But whatever you do, make sure you don’t overdo it and overwhelm your customers.
5. Create Various Social Media Ads
Well, I know I talked about how important mobile-friendly websites and applications are for the best mobile marketing companies, but there is something that will take you one step further: social media ads. Online spaces have become an important part of people’s lives. You shouldn’t fall behind the trends and create network ads in users’ feeds.
Remember, each digital network offers its own advertising options. Thanks to their one-of-a-kind ad algorithms, you can target specific demographics and interests. In order to effectively achieve this, implement social media ads into your mobile marketing strategy.
SEE ALSO: The Future of Adventure: Exploring With Electric UTVs

Business
PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.
This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.
Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.
Pepsi’s beverage sales fell this quarter.
The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.
Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.
Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.
The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.
Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.
Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.
Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.
Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.
Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”
Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.
The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.
Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.
The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.
Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”
Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.
The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.
Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.
The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:
SOURCE: CNBC
SEE ALSO:
Old National Bank And Infosys Broaden Their Strategic Partnership.
Business
Old National Bank And Infosys Broaden Their Strategic Partnership.

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.
This expansion is more likely to take place sooner rather than later, with the likelihood being higher.
For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.
This lets the bank leverage Infosys’ services, solutions, and platforms.
Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”
This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.
This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.
Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.
Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.
Infosys currently ranks Old National thirty-first out of the top thirty US banks.
This ranking is based on the fact that Old National is the nation’s largest banking corporation.
It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.
Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”
This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.
We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.
Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.
SOURCE: THBL
SEE ALSO:
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
States Sue TikTok, Claiming Its Platform Is Addictive And Harms The Mental Health Of Children
Qantas Airways Apologizes After R-Rated Film Reportedly Airs On Every Screen During Flight
Business
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.
According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.
SOURCE | AP
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