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How Can Your Ecommerce Business Benefit From Product Data Enrichment?

The success of an ecommerce business hinges on its ability to provide accurate and comprehensive product information to customers. Customers expect detailed product descriptions, engaging visuals, and personalized experiences in today’s highly competitive digital landscape.

This is where ecommerce product data enrichment plays a pivotal role. In this article, we will explore how your ecommerce business can benefit from product data enrichment and the strategies to implement it effectively.

In the rapidly evolving ecommerce industry, standing out from the competition is crucial. Product data enrichment enhances product information with relevant attributes, rich media, and contextual details. Enriching your product data can improve the shopping experience, increase customer trust, and boost conversion rates.

Understanding Product Data Enrichment

What is Product Data Enrichment?

Product data enrichment refers to augmenting and improving product information to enhance its quality, completeness, and relevance. It involves enriching product descriptions, images, specifications, and other attributes to give customers a comprehensive understanding of the product.

Importance of Product Data Enrichment

Product data enrichment is vital for ecommerce businesses for several reasons. It enables customers to make informed purchase decisions by providing accurate and detailed product information.

Enriched data helps improve search engine visibility, increases product discoverability, and enhances the overall customer experience.

Benefits of Product Data Enrichment

Ecommerce product data enrichment offers various advantages to businesses. Let’s explore some key benefits:

Improved Product Descriptions

Enriched product descriptions with detailed information, unique selling points, and engaging storytelling captivate customers and help them visualize the product better. Compelling descriptions create a strong emotional connection, increasing trust and higher conversion rates.

Enhanced Product Discoverability

By enriching product data with relevant attributes, such as color, size, material, and brand, you improve the searchability of your products. This enables customers to find your products more easily through search engines and internal site searches, driving organic traffic and increasing sales.

Personalized Shopping Experience

Product data enrichment enables you to segment and personalize product recommendations based on customer preferences, browsing behavior, and purchase history. This customized approach enhances the customer experience and encourages repeat purchases.

Increased Conversion Rates

High-quality product data, including accurate specifications, rich media, and customer reviews, instill confidence in potential buyers. Improved trust and transparency lead to higher conversion rates and reduced product returns.

Strategies for Effective Product Data Enrichment

To harness the benefits of ecommerce product data enrichment, it’s essential to follow effective strategies:

Comprehensive Product Information

Provide detailed and accurate information for each product, including specifications, dimensions, materials, and compatibility. Anticipate customer questions and provide answers proactively, reducing the need for additional support.

Accurate and Consistent Data

Maintain data accuracy and consistency across all channels, including product titles, descriptions, pricing, and inventory. Inconsistencies can confuse customers and negatively impact their trust in your brand.

Optimized Product Attributes

Identify and optimize key product attributes based on customer preferences and search behavior. Use relevant product titles and description keywords to improve search engine rankings and visibility.

Tools and Technologies for Product Data Enrichment

Several tools and technologies can simplify the process of ecommerce product data enrichment:

Automated Data Enrichment Tools

Leverage automation tools to streamline the enrichment process. These tools can extract product data from various sources, standardize it, and enrich it with additional attributes, reducing manual effort and improving efficiency.

Data Management Platforms

Implement a robust data management platform to centralize and govern product data. These platforms enable collaboration, data validation, and synchronization across multiple systems and channels.

Challenges and Solutions

While implementing product data enrichment, ecommerce businesses may face some challenges. Let’s address them along with possible solutions:

Data Quality and Integrity

Maintain data quality by regularly auditing and cleansing product information. Implement data validation rules and ensure accurate data entry. Collaborate with suppliers and vendors to ensure consistent data exchange.

Scalability and Maintenance

As your product catalog grows, scalability becomes a concern. Invest in scalable infrastructure and automated processes to handle larger volumes of data. Regularly update and refresh product information to ensure its relevance.

Finding the Right Enrichment Partners

Identify and collaborate with reliable enrichment partners who can provide accurate and relevant product data. Conduct thorough evaluations and seek recommendations from industry experts to find the right partners.

Best Practices for Product Data Enrichment

To optimize ecommerce product data enrichment, consider the following practices:

Define Enrichment Goals and KPIs.

Set clear goals and key performance indicators (KPIs) for ecommerce product data enrichment initiatives. Define metrics to measure success, such as improved conversion rates, reduced return rates, and increased customer satisfaction.

Establish a Data Governance Framework

Create a data governance framework to ensure data quality, integrity, and compliance. Implement data standards, naming conventions, and validation processes to maintain consistency across product information.

Regular Data Audits and Updates

Perform regular audits to identify data gaps, inaccuracies, and outdated information. Keep product data updated with the latest specifications, pricing, and availability. Continuously monitor and improve data quality.

Collaboration with Suppliers and Vendors

Collaborate closely with suppliers and vendors to streamline data exchange and enrichment processes. Establish clear communication channels, data-sharing protocols, and guidelines for data accuracy and consistency.

Conclusion

Ecommerce product data enrichment is a powerful strategy for e-commerce businesses to enhance product information, improve customer experiences, and drive sales. By providing comprehensive, accurate, and engaging product data, you can differentiate your brand, increase discoverability, and build customer trust.

Are you looking for the best ecommerce product data enrichment services? Vserve is here for you! With the data enrichment services from Vserve, you can reduce the manual efforts required to cleanse the product data and get a high-quality catalog output from us.

SEE ALSO:  How Coders Are Boosting Thailand’s Visitor Experience

Business

PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

Pepsi

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.

This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.

Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.

Pepsi’s beverage sales fell this quarter.

The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.

Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.

Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.

The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.

Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.

Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.

Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.

Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.

Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”

Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.

The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.

Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.

The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.

Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”

Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.

The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.

Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.

The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:

SOURCE: CNBC

SEE ALSO:

Old National Bank And Infosys Broaden Their Strategic Partnership.

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Old National Bank And Infosys Broaden Their Strategic Partnership.

Infosys

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.

This expansion is more likely to take place sooner rather than later, with the likelihood being higher.

For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.

This lets the bank leverage Infosys’ services, solutions, and platforms.

Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”

This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.

This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.

Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.

Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.

Infosys currently ranks Old National thirty-first out of the top thirty US banks.

This ranking is based on the fact that Old National is the nation’s largest banking corporation.

It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.

Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”

This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.

We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.

Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.

SOURCE: THBL

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American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

States Sue TikTok, Claiming Its Platform Is Addictive And Harms The Mental Health Of Children

Qantas Airways Apologizes After R-Rated Film Reportedly Airs On Every Screen During Flight

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American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

water

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.

water

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.

water

The corporation stated that it has alerted legal enforcement and is cooperating with them. It also stated that consumers will not be charged late fees while its systems are unavailable.

According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.

SOURCE | AP

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