Business
How Start-Ups Can Recession-Proof Their Businesses: Proactive Strategies

Start-ups are often the most vulnerable during a recession. They’re new to the market, still working on establishing their foothold, and may not have sufficient resources to weather a financial downturn. However, smart planning and proactive measures can significantly enhance their resilience.
Preparing for a recession as a start-up involves a combination of strategic planning, financial management, and flexibility.
Expert Opinion
We have looked at past recession data, and current successful business models and have spoken to experts.
Jeremy Reis from Explore Startups offered some advice. He said “In today’s volatile economic landscape, it’s not a question of if, but when a recession will hit. For start-ups, preparation is not merely important, it’s existential.
Businesses need to create realistic budgets, maintain a diverse workforce, and keep their ear on the ground. This can help them stay financially stable, create new ideas, and stay in touch with their customers or clients.”
Jeremy’s advice touched on a lot of recurring themes we found throughout our research. Below we expand on these concepts to help you stay proactive.
Proactive Strategies
Financial Management
Start-ups need to have a clear understanding of their financial situation. This involves having a detailed and realistic budget, cutting unnecessary costs, and saving whenever possible. It’s crucial to monitor cash flow closely and to have a financial contingency plan in case revenue decreases.
If you rely on seasonal trade, make sure you are financially prepared for the down seasons.
Diversification
Relying on a single customer, supplier, product, or revenue stream can be risky in a volatile economy. By diversifying, start-ups can spread the risk and become less vulnerable to changes in a specific market or industry.
This also relates to single customer types. Branch out and network with multiple customer types so if one type falls, the others hold you up.
You should also employ a diverse workforce. A team with varying skills, perspectives, and knowledge will help you combat changes and will inspire new ideas to encourage more customers.
Invest In Technology
Incorporating efficient technology can help start-ups reduce costs and increase productivity. Automation of routine tasks can free up resources, which can then be used for areas that require strategic focus, like business development and customer service.
Automation will also prevent human errors, which means spending less money or time on fixing mistakes. Talk to other businesses in the same industry to see which technology works best for them.
Build Strong Relationships
Cultivating strong relationships with customers, suppliers, partners, and even competitors can provide a valuable support network during challenging times.
If you have a great rapport with a supplier and find yourself short of cash, this strong connection can help you ask for credit. Strong relationships can also help you negotiate deals beneficial to both parties.
From the client side, customer loyalty can be particularly beneficial in a recession when consumers are more selective with their spending.
Flexibility And Adaptability
One of the strengths of start-ups is their ability to adapt quickly. Being open to change and ready to pivot business models, products, services, or markets in response to shifting economic conditions can be a significant advantage.
Just because something worked last month, doesn’t mean it should become a business standard. This is what Jeremy meant by keeping your ear to the ground. See where the changes are coming from, what the customers are responding to, and adapt to meet these changing needs.
Maintain A Solid Online Presence
In times of economic downturn, maintaining visibility and engagement with your audience is crucial. Make sure your website is optimized, your social media accounts are active, and you’re regularly reaching out to your audience through newsletters and other forms of communication.
Keeping communication going will help you secure future customers when they have the funds again.
Focus On Value
In a recession, consumers are more likely to spend money on products or services they perceive as valuable. Start-ups should ensure they are offering high-quality products or services that meet a real need or want for their customers.
Receiving 5-star reviews from previous customers will demonstrate to others that your product or service is worth spending their money on in hard times.
Final Thoughts
To ensure your business continues during a recession, you need to market your product as a necessity, keep engagement high, and change your business strategy to best fit the situation.
Running a business is a continuous process. You cannot set everything up and assume it will go well. Instead, you need to keep working and innovating your business to ensure it stays relevant.
SEE ALSO: Unleash Your Creativity: The Must-Have Podcast Name Generator Tool

Business
PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.
This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.
Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.
Pepsi’s beverage sales fell this quarter.
The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.
Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.
Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.
The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.
Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.
Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.
Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.
Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.
Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”
Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.
The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.
Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.
The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.
Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”
Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.
The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.
Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.
The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:
SOURCE: CNBC
SEE ALSO:
Old National Bank And Infosys Broaden Their Strategic Partnership.
Business
Old National Bank And Infosys Broaden Their Strategic Partnership.

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.
This expansion is more likely to take place sooner rather than later, with the likelihood being higher.
For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.
This lets the bank leverage Infosys’ services, solutions, and platforms.
Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”
This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.
This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.
Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.
Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.
Infosys currently ranks Old National thirty-first out of the top thirty US banks.
This ranking is based on the fact that Old National is the nation’s largest banking corporation.
It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.
Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”
This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.
We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.
Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.
SOURCE: THBL
SEE ALSO:
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
States Sue TikTok, Claiming Its Platform Is Addictive And Harms The Mental Health Of Children
Qantas Airways Apologizes After R-Rated Film Reportedly Airs On Every Screen During Flight
Business
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.
According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.
SOURCE | AP
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