Business
How To Create An Instagram Business Account: [+Personal vs. Business Account]

(CTN NEWS) – Are you looking to create an Instagram business account but not sure where to start? You’ve come to the right place.
In this comprehensive guide, we’ll walk you through all the steps you need to take to create a successful Instagram business account.
Introduction
Instagram is a powerful social media platform with over 1 billion active users.
By creating an Instagram business account, you can tap into this massive audience and connect with potential customers more engagingly.
Whether you’re an established business or just starting out, Instagram can help you reach new customers, build brand awareness, and increase sales.
In this guide, we’ll cover everything you need to know to create an Instagram business account.
We’ll go over the benefits of using Instagram for business, the differences between a personal and business account, and how to set up your account step-by-step.
So, let’s get started!
Why Should You Create an Instagram Business Account?
Instagram is a powerful platform that offers numerous benefits for businesses. Here are just a few reasons why you should create an Instagram business account:
Increased Engagement
Instagram is one of the most engaging social media platforms, with higher engagement rates than other platforms like Facebook and Twitter.
By creating an Instagram business account, you can tap into this engagement and connect with your audience more personally.
Targeted Advertising
Instagram’s advertising platform is incredibly powerful, allowing you to target specific audiences based on their interests, behaviors, and demographics.
You’ll have access to this powerful advertising platform by creating an Instagram business account.
Brand Awareness
Instagram is a great platform for building brand awareness. By sharing high-quality, visually appealing content, you can showcase your brand’s unique personality and style and attract new followers.
Sales
Instagram is also a great platform for driving sales. By using Instagram’s shopping features, you can make it easy for your followers to purchase your products directly from your profile.
Personal vs. Business Instagram Account
Before we dive into the steps of creating an Instagram business account, let’s take a moment to understand the differences between a personal and business account.
A personal Instagram account is designed for individuals who want to share their personal life with their friends and family. These accounts are typically private and not visible to the public.
On the other hand, a business Instagram account is designed for businesses and public figures who want to use Instagram as a marketing tool. Business accounts are public and visible to everyone on Instagram.
When you create a business Instagram account, you’ll have access to a range of features that are not available on personal accounts, including:
- Instagram Insights: This powerful analytics tool provides valuable insights into your audience and the performance of your content.
- Contact Button: A business account allows you to add a contact button to your profile, making it easy for your followers to get in touch with you.
- Instagram Ads: With a business account, you can create and run Instagram ads to promote your products or services.
How to Create an Instagram Business Account
Now that you understand the benefits of using Instagram for business and the differences between a personal and business account, it’s time to create your Instagram business account.
Step 1: Download the Instagram App
The first step is to download the Instagram app on your smartphone. You can download the app for free from the App Store (for iOS devices) or Google Play (for Android devices).
Step 2: Sign Up for an Instagram Account
Once you’ve downloaded the app, open it and tap “Sign Up”. You’ll be prompted to enter your email address or phone number, and create a username and password. Alternatively, you can sign up using your Facebook account.
Step 3: Convert to a Business Account
Once you’ve signed up for an Instagram account, it’s time to convert it to a business account. To do this, follow these simple steps:
- Open the Instagram app and go to your profile.
- Tap the three horizontal lines in the top right corner.
3. Select “Settings” at the bottom of the menu.
4. Select “Account”.
5. Select “Switch to Professional Account”.
6. Choose “Business” as your account type and connect your Facebook page.
Step 4: Complete Your Profile
Now that you’ve created your business account, it’s time to complete your profile. This is an important step as it’s the first thing potential customers will see when they visit your profile.
Here are some tips for completing your profile:
- Profile Picture: Choose a high-quality profile picture that represents your brand. This could be your logo or a high-quality photo of your product.
- Bio: Your bio is a brief description of your business. Make sure it’s clear and concise, and includes relevant keywords.
- Contact Information: Make sure you include your business’s contact information, including your email address, phone number, and website.
- CTA Button: Use the “Edit Profile” button to add a CTA button to your profile. This could be a “Shop Now” button or a “Contact Us” button.
Step 5: Start Creating Content
Now that your profile is complete, it’s time to start creating content.
Here are some tips for creating engaging content on Instagram:
- Visuals: Instagram is a visual platform, so make sure your content is visually appealing and high-quality.
- Hashtags: Use relevant hashtags to help your content get discovered by new followers.
- Captions: Write engaging captions that tell a story and encourage engagement.
- Consistency: Post consistently to keep your followers engaged and attract new followers.
Conclusion
Creating an Instagram business account is crucial for businesses looking to expand their reach and connect with new customers.
Following the steps outlined in this article, you can create a professional Instagram account representing your brand and attracting new followers.
Remember to optimize your profile, create engaging content, and use Instagram’s advertising features to reach your target audience.
If you’re looking to improve your Instagram marketing strategy, consider hiring a professional social media marketer or content creator.
Their expertise and knowledge can help you create a winning Instagram strategy that drives results for your business.
So, what are you waiting for? Start creating your Instagram business account today and take your business to the next level!
RELATED CTN NEWS:
How To Build Backlinks For SEO: Boost Your Search Rankings
How To Efficiently Use Google Docs Pageless Format?
Security Automation: How It Works & The Future of Cybersecurity

Business
PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.
This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.
Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.
Pepsi’s beverage sales fell this quarter.
The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.
Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.
Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.
The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.
Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.
Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.
Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.
Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.
Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”
Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.
The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.
Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.
The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.
Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”
Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.
The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.
Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.
The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:
SOURCE: CNBC
SEE ALSO:
Old National Bank And Infosys Broaden Their Strategic Partnership.
Business
Old National Bank And Infosys Broaden Their Strategic Partnership.

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.
This expansion is more likely to take place sooner rather than later, with the likelihood being higher.
For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.
This lets the bank leverage Infosys’ services, solutions, and platforms.
Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”
This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.
This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.
Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.
Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.
Infosys currently ranks Old National thirty-first out of the top thirty US banks.
This ranking is based on the fact that Old National is the nation’s largest banking corporation.
It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.
Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”
This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.
We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.
Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.
SOURCE: THBL
SEE ALSO:
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
States Sue TikTok, Claiming Its Platform Is Addictive And Harms The Mental Health Of Children
Qantas Airways Apologizes After R-Rated Film Reportedly Airs On Every Screen During Flight
Business
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.
According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.
SOURCE | AP
-
News3 years ago
Let’s Know About Ultra High Net Worth Individual
-
Entertainment2 years ago
Mabelle Prior: The Voice of Hope, Resilience, and Diversity Inspiring Generations
-
Health4 years ago
How Much Ivermectin Should You Take?
-
Tech2 years ago
Top Forex Brokers of 2023: Reviews and Analysis for Successful Trading
-
Lifestyles3 years ago
Aries Soulmate Signs
-
Movies2 years ago
What Should I Do If Disney Plus Keeps Logging Me Out of TV?
-
Health3 years ago
Can I Buy Ivermectin Without A Prescription in the USA?
-
Learning3 years ago
Virtual Numbers: What Are They For?