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How To Run A Marketing Campaign With Custom Pens

How To Run A Marketing Campaign With Custom Pens

If you’re looking for the best and most worthwhile way to market your business, look no further than the humble custom pen. Pens are an affordable and extremely practical tool.

People collect them. They’re used daily. And they tend to travel around. Plus, you can use them for some inexpensive advertising by placing your logo/business name on them for all to see.

Having a constant reminder of your brand floating around the world at large is never really a bad thing.

With a well-planned and expertly executive marketing plan revolving around pens. In this article, we’ll teach you how to run a successful marketing campaign with custom pens today.

Plan A Budget and Timeline

The first step of any successful project—especially marketing campaigns—starts with planning and budgeting.

You must determine the amount of money you’re willing to spend on a campaign. You also should define parameters for its length.

How long do you want it to run? What are your benchmarks for success? How much will it cost to purchase, design, and print your logo on your pens?

These are all vital questions that must be answered before you can start budgeting. Budgeting is where things become more involved.

You must determine the expenses associated with purchasing your items as well as distributing them. Try to set realistic goals and a timeline for your campaign.

Think about when you want the pins to be ready, what you’ll need to distribute them, and how you’re going to measure their success.

By starting with the solid foundation of a good plan and a decent budget, you can set your marketing plan up for success right from the start.

Develop A Design

Your marketing plan won’t go anywhere without a well-designed and eye-catching pen. Pens come in a lot of different varieties. Use that to your advantage. Put your logo on them.

People like to use pens in public places, so the placement of your logo is an important factor (especially for increasing brand awareness). Choose a variety of different colors.

Offer engraved pens with custom marketing messages. Add a tagline. Create a visually appealing design. Make sure the text is legible and looks good.

You can develop designs in house or outsource it to a designer. There are plenty of resources available to help you develop a quality design that will catch a customer’s attention.

Ultimately, locking in the right design for your pens is critical to helping your marketing campaign succeed.

Brainstorm Creative Ideas For Distributing Your Pens

Once you’ve passed the planning stages and design of the best custom logo business pens, it’s time to release them into the world.

Get together with your team and start brainstorming creative ideas to distribute your pets. The goal was to get them in front of as many eyes as possible.

Consider distributing your pens at trade shows. Trade shows are a great place for people to get as much swag as possible as they network with other people in the industry.

Pens make an awesome gift and don’t cost much to manufacture. You can also distribute them at conferences, in front of your store, at your store, in your lobby, and in many other places.

Some businesses like to send them out as gifts through the mail. You can partner with other organizations and distribute your pens that way.

Give them away at a local coffee shop in exchange for a discount or offer them to banks as a way to increase foot traffic for your business.

By doing this, you help build engagement and community among your customers. When people associate such positive traits with your company, they’ll be more likely to become customers and keep coming back for a long time.

Measure The Results of Your Campaign

After starting a campaign, you need to understand how effective it is. You can do this by measuring its results. Start by setting specific goals for your campaign.

Whether it’s how many leads you generate, the number of sales you get, or sign ups for your customer loyalty program, defining your metrics at this stage is crucial.

Use tracking tools and collect customer feedback to determine the campaign’s success.

Collecting feedback is useful to gain valuable insights into the success of your marketing campaign, so don’t forget to consider this as you develop your pen-based marketing plan.

Refine and Repeat

There’s only one final step in running the marketing campaign, but it’s an important one: refining it and making adjustments.

By using insights cleaned from your marketing measurements, you can adjust your budget or tweak a design. You can also change your distribution strategy.

The idea is to keep your brand at the top of mind to keep your customers engaged. Refining a campaign is a big part of that and can help you develop the best methods for ensuring your marketing plans work well.

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Business

PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

Pepsi

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.

This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.

Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.

Pepsi’s beverage sales fell this quarter.

The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.

Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.

Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.

The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.

Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.

Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.

Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.

Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.

Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”

Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.

The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.

Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.

The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.

Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”

Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.

The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.

Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.

The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:

SOURCE: CNBC

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Old National Bank And Infosys Broaden Their Strategic Partnership.

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Business

Old National Bank And Infosys Broaden Their Strategic Partnership.

Infosys

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.

This expansion is more likely to take place sooner rather than later, with the likelihood being higher.

For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.

This lets the bank leverage Infosys’ services, solutions, and platforms.

Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”

This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.

This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.

Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.

Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.

Infosys currently ranks Old National thirty-first out of the top thirty US banks.

This ranking is based on the fact that Old National is the nation’s largest banking corporation.

It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.

Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”

This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.

We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.

Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.

SOURCE: THBL

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American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

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Business

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

water

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.

water

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.

water

The corporation stated that it has alerted legal enforcement and is cooperating with them. It also stated that consumers will not be charged late fees while its systems are unavailable.

According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.

SOURCE | AP

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