Business
Social Media Trends 2023: What To Expect And How To Adapt Your Strategy?

Social Media Trends 2023
The social media landscape is constantly evolving, and businesses must stay up-to-date with the latest trends to stay relevant and effective in their marketing efforts.
As we move into 2023, several social media trends will continue or emerge, and businesses must understand and adapt to them.
In this article, we’ll cover the top social media trends 2023 and how you can adjust your social media strategy accordingly.
We’ll explore topics such as the rise of ephemeral content, the growing importance of social media commerce, and the increasing emphasis on social responsibility and sustainability.
1. The Continued Rise of Ephemeral Content
Ephemeral content is only available for a short period, typically 24 hours or less. This type of content is popular on platforms like Snapchat, Instagram Stories, and Facebook Stories.
As we move further into 2023, the popularity of ephemeral content is expected to continue to rise. This is partly because it encourages a sense of urgency and exclusivity among viewers.
Additionally, brief content is typically less polished and more authentic, which can help businesses connect with their audiences more personally.
To adapt to this trend, businesses should consider incorporating more ephemeral content into their social media strategy.
This could include behind-the-scenes looks at the company, sneak peeks of upcoming products or services, or even exclusive discounts or promotions.
2. The Growing Importance of Social Media Commerce
Social media has long been a powerful tool for driving traffic to e-commerce websites, but in 2023, it’s expected that social media commerce will become even more important.
This trend is partly driven by the increasing popularity of social media platforms like Instagram and Pinterest, which are highly visual and lend themselves well to showcasing products.
To adapt to this trend, businesses should consider shopping on social media platforms.
This could include creating a Facebook or Instagram shop, where customers can browse and purchase products directly from the platform.
Additionally, businesses should ensure that their website is mobile-friendly and easy to navigate, as more and more customers are expected to purchase from their mobile devices.
3. The Increasing Emphasis on Social Responsibility and Sustainability
Consumers are increasingly conscious of their purchases’ environmental and societal impact.
As a result, it’s expected that in 2023, businesses will be under increasing pressure to demonstrate their commitment to social responsibility and sustainability.
To adapt to this trend, businesses should consider incorporating messaging around social responsibility and sustainability into their social media strategy.
This could include highlighting the eco-friendliness of their products or services, showcasing their commitment to fair labor practices, or even partnering with charitable organizations to positively impact their communities.
4. The Emergence of Niche Social Media Platforms
While platforms like Facebook and Instagram are expected to remain dominant in 2023, there is also expected to be a rise in the popularity of niche social media platforms.
These platforms cater to specific audiences or interests and can allow businesses to connect with highly engaged, niche audiences.
To adapt to this trend, businesses should consider exploring niche social media platforms relevant to their industry or target audience.
For example, a business specializing in vegan food products may want to consider establishing a presence on a platform like Vegan Amino, which caters specifically to the vegan community.
5. The Importance of Social Listening and Customer Feedback
Finally, in 2023, social listening and customer feedback are expected to become even more important for businesses.
Social listening involves monitoring social media channels for mentions of your brand, products, or industry and using that information to inform your marketing strategy.
To adapt to this trend, businesses should consider investing in social listening tools that can help them monitor conversations and track sentiment around their brand.
Additionally, businesses should encourage customers to provide feedback on social media platforms and use that feedback to improve their products and services.
Conclusion
As we move into 2023, the social media landscape will continue evolving and changing. By understanding and adapting to these trends, businesses can stay relevant and effective in their social media marketing efforts.
Staying informed and flexible is key, from incorporating more ephemeral content to demonstrating a commitment to social responsibility and sustainability.
FAQs
- What is ephemeral content? Ephemeral content is only available for a short period, typically 24 hours or less.
- How can businesses adapt to the rise of ephemeral content? Businesses can adapt to the rise of ephemeral content by incorporating more of it into their social media strategy. This could include behind-the-scenes looks at the company, sneak peeks of upcoming products or services, or even exclusive discounts or promotions.
- What is social listening? Social listening involves monitoring social media channels for mentions of your brand, products, or industry and using that information to inform your marketing strategy.
- How can businesses use social listening to their advantage? Businesses can use social listening to their advantage by investing in social listening tools to help them monitor conversations and track sentiment around their brand. Additionally, businesses should encourage customers to provide feedback on social media platforms and use that feedback to improve their products and services.
- What are social responsibility and sustainability? Social responsibility and sustainability refer to a business’s commitment to making a positive impact on the environment and society as a whole. This could include efforts to reduce waste and emissions, ensure fair labor practices, or support charitable causes.
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Business
PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.
This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.
Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.
Pepsi’s beverage sales fell this quarter.
The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.
Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.
Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.
The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.
Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.
Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.
Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.
Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.
Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”
Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.
The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.
Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.
The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.
Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”
Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.
The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.
Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.
The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:
SOURCE: CNBC
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Old National Bank And Infosys Broaden Their Strategic Partnership.
Business
Old National Bank And Infosys Broaden Their Strategic Partnership.

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.
This expansion is more likely to take place sooner rather than later, with the likelihood being higher.
For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.
This lets the bank leverage Infosys’ services, solutions, and platforms.
Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”
This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.
This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.
Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.
Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.
Infosys currently ranks Old National thirty-first out of the top thirty US banks.
This ranking is based on the fact that Old National is the nation’s largest banking corporation.
It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.
Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”
This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.
We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.
Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.
SOURCE: THBL
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American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
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Business
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.
According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.
SOURCE | AP
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