Business
How to Get Started With Email Marketing & Make Money

(CTN News) – In today’s digital age, email marketing remains a powerful and cost-effective tool for businesses to connect with their audience and drive revenue. If you’re looking to harness the potential of email marketing and turn it into a lucrative venture, you’re in the right place. In this comprehensive guide, we’ll walk you through the essential steps to get started with email marketing and, more importantly, how to make money from it.
Understanding the Basics of Email Marketing
What is Email Marketing?
Email marketing involves sending targeted emails to a group of recipients with the goal of promoting products, services, or engaging with your audience. It’s a direct and personalized way to reach your customers.
Benefits of Email Marketing
- Cost-effective
- Builds customer relationships
- Drives website traffic
- Increases sales and revenue
Types of Email Marketing Campaigns
- Promotional Emails
- Welcome Emails
- Drip Campaigns
- Newsletter Emails
Building Your Email List
Creating Opt-In Forms
Opt-in forms are the gateway to your email list. Create enticing forms on your website to encourage visitors to subscribe to your emails.
Lead Magnet Strategies
Offer valuable incentives such as ebooks, webinars, or discounts in exchange for email subscriptions.
Segmenting Your Email List
Segmenting your list allows you to send targeted content to specific groups, increasing engagement and conversions.
Crafting Compelling Email Content
Writing Engaging Subject Lines
Craft subject lines that pique curiosity and compel recipients to open your emails.
The Art of Persuasive Email Copy
Create persuasive email content that addresses the needs and desires of your audience.
Incorporating Visual Elements
Enhance your emails with images, videos, and graphics to make them visually appealing.
Choosing the Right Email Marketing Platform
Comparing Email Marketing Services
Research and choose an email marketing service that aligns with your business goals and budget.
Setting Up Your Account
Configure your email marketing account, import your subscribers, and set up your first campaign.
Understanding Analytics
Monitor key metrics like open rates, click-through rates, and conversions to gauge the effectiveness of your campaigns.
Automation and Personalization
Setting Up Automated Campaigns
Streamline your email marketing efforts with automated campaigns triggered by specific actions or dates.
Personalizing Email Content
Tailor your emails to individual subscribers based on their preferences and behavior.
A/B Testing for Optimization
Test different elements of your emails, such as subject lines and visuals, to determine what resonates best with your audience.
Compliance and Legalities
Understanding Email Marketing Regulations
Familiarize yourself with email marketing laws like CAN-SPAM and GDPR to avoid legal issues.
Creating a Privacy Policy
Craft a clear privacy policy that outlines how you collect, use, and protect subscriber data.
Managing Unsubscribes
Make it easy for subscribers to opt out of your emails and promptly honor their requests.
Growing Your Email Marketing ROI
Strategies for Monetization
Explore strategies like selling products, promoting affiliate offers, or offering premium content to monetize your email list.
Affiliate Marketing via Email
Partner with relevant brands and promote their products or services to your subscribers for commissions.
Creating Exclusive Offers
Reward loyal subscribers with exclusive discounts and offers to boost sales.
Measuring Success and Analytics
Key Email Marketing Metrics
Track metrics like open rates, click-through rates, and conversion rates to measure the success of your campaigns.
Analyzing Campaign Performance
Use analytics to identify areas for improvement and refine your email marketing strategy.
Continuous Improvement
Stay updated with email marketing trends and continuously optimize your campaigns for better results.
FAQs
- What is the best frequency for sending marketing emails?
The ideal frequency depends on your audience and content. Test different frequencies to find what works best, but avoid overwhelming subscribers.
- How can I ensure my emails don’t end up in the spam folder?
Use a reputable email marketing service, send relevant content, and comply with email marketing regulations to avoid spam issues.
- Is it essential to have a large email list to make money from email marketing?
No, the quality of your email list matters more than its size. Engaged subscribers are more likely to convert.
- Can I use email marketing for e-commerce businesses?
Absolutely! Email marketing is highly effective for promoting products, running promotions, and nurturing customer relationships.
- What are some advanced email marketing strategies for increasing revenue?
Consider advanced tactics like cart abandonment emails, customer segmentation, and personalization to boost revenue.

Business
PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.
This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.
Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.
Pepsi’s beverage sales fell this quarter.
The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.
Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.
Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.
The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.
Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.
Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.
Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.
Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.
Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”
Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.
The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.
Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.
The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.
Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”
Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.
The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.
Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.
The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:
SOURCE: CNBC
SEE ALSO:
Old National Bank And Infosys Broaden Their Strategic Partnership.
Business
Old National Bank And Infosys Broaden Their Strategic Partnership.

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.
This expansion is more likely to take place sooner rather than later, with the likelihood being higher.
For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.
This lets the bank leverage Infosys’ services, solutions, and platforms.
Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”
This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.
This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.
Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.
Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.
Infosys currently ranks Old National thirty-first out of the top thirty US banks.
This ranking is based on the fact that Old National is the nation’s largest banking corporation.
It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.
Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”
This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.
We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.
Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.
SOURCE: THBL
SEE ALSO:
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
States Sue TikTok, Claiming Its Platform Is Addictive And Harms The Mental Health Of Children
Qantas Airways Apologizes After R-Rated Film Reportedly Airs On Every Screen During Flight
Business
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.
According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.
SOURCE | AP
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