Business
What Is Microblogging? Most Popular Microblogging Platforms

(CTN NEWS) – In the digital age, communication has undergone a significant transformation.
Gone are the days of long-form content and formal writing styles; today’s audiences crave short, snappy updates that they can consume on the go.
This is where microblogging comes in – a form of content creation that allows users to share their thoughts, ideas, and experiences in bite-sized posts.
But what exactly is microblogging, and how does it work? In this article, we’ll explore the world of microblogging, delving into its history, its purpose, and its impact on modern communication.
What is Microblogging?
Microblogging refers to the act of creating short-form content, typically in the form of text, images, or video, and sharing it on a social media platform.
These posts are usually limited in length, ranging from a few words to a couple of hundred characters, depending on the platform in question.
Twitter, for example, limits its posts to 280 characters, while Instagram’s captions can be up to 2,200 characters in length.
Microblogging allows users to share their thoughts and ideas quickly and easily, without the need for extensive planning or editing.
This form of content creation has become increasingly popular in recent years, with many social media platforms offering microblogging features as part of their service.
How Does Microblogging Work?
Microblogging provides users with a platform to share short-form content with their followers. This content can take many forms, including:
- Text-based posts: Users can share their thoughts, ideas, and experiences in short written posts.
- Image-based posts: Users can share photos or other visual content, often accompanied by a short caption.
- Video-based posts: Users can share short video clips, providing a glimpse into their daily lives or sharing their thoughts on a particular topic.
Microblogging platforms typically allow users to follow other users, creating a network of like-minded individuals who can share and engage with each other’s content.
Users can also engage with each other’s posts by liking, commenting, or sharing them, helping to spread the content to a wider audience.
The History of Microblogging
While microblogging as we know it today is a relatively new phenomenon, its roots can be traced back to the early days of blogging.
In the early 2000s, blogs were primarily long-form platforms, with bloggers sharing their thoughts and experiences in lengthy posts.
As social media platforms began to emerge, many bloggers started using these platforms to share shorter, bite-sized updates with their followers.
This paved the way for the rise of microblogging, with platforms like Twitter and Tumblr leading the way.
Twitter, which launched in 2006, was one of the first platforms to popularize microblogging.
The platform’s 280-character limit forced users to be concise and creative with their posts, giving rise to a new form of content creation.
Other platforms soon followed suit, with Tumblr, Instagram, and even LinkedIn introducing microblogging features to their platforms.
The Benefits of Microblogging
Microblogging offers a range of benefits to both individuals and businesses. Some of the key benefits of microblogging include:
- Increased engagement: Microblogging allows users to engage with their followers on a more personal level, creating a sense of community and fostering deeper connections.
- Increased visibility: Microblogging platforms typically have large user bases, making reaching a wider audience and gaining new followers easy.
- Improved SEO: Microblogging can also help improve search engine optimization (SEO) by providing fresh, relevant content that search engines can crawl and index.
- Cost-effective marketing: Microblogging can be a cost-effective way for businesses to market their products or services, particularly for small businesses or startups with limited marketing budgets.
- Real-time feedback: Microblogging allows businesses to get real-time feedback from their customers, helping them to improve their products or services based on customer feedback.
Microblogging Platforms
There are many microblogging platforms available today, each with its own unique features and audience. Here are some of the most popular microblogging platforms:
- Twitter: Twitter is one of the most popular microblogging platforms, with over 330 million active users. The platform’s 280-character limit makes it ideal for sharing short, snappy updates, and its real-time nature means that conversations happen quickly and frequently.
- Tumblr: Tumblr is a microblogging platform that is popular among younger audiences. The platform allows users to share a wide range of content, including text, images, and videos.
- Instagram: Instagram is primarily an image and video-sharing platform, but it also offers microblogging features in the form of captions. The platform has over one billion active users, making it great for businesses looking to reach a large audience.
- LinkedIn: While primarily a professional networking platform, LinkedIn also offers microblogging features in the form of status updates. This makes it a great platform for businesses looking to reach a professional audience.
Conclusion
In conclusion, microblogging has become integral to modern communication, offering individuals and businesses a platform to share their thoughts and ideas in bite-sized posts.
Whether you’re a social media influencer looking to grow your following or a business looking to reach a larger audience, microblogging can be a powerful tool for achieving your goals.
With a wide range of platforms and countless opportunities for creativity and engagement, there’s never been a better time to start microblogging. So why not give it a try and see where it takes you?
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Business
PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.
This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.
Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.
Pepsi’s beverage sales fell this quarter.
The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.
Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.
Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.
The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.
Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.
Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.
Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.
Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.
Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”
Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.
The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.
Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.
The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.
Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”
Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.
The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.
Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.
The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:
SOURCE: CNBC
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Old National Bank And Infosys Broaden Their Strategic Partnership.
Business
Old National Bank And Infosys Broaden Their Strategic Partnership.

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.
This expansion is more likely to take place sooner rather than later, with the likelihood being higher.
For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.
This lets the bank leverage Infosys’ services, solutions, and platforms.
Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”
This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.
This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.
Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.
Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.
Infosys currently ranks Old National thirty-first out of the top thirty US banks.
This ranking is based on the fact that Old National is the nation’s largest banking corporation.
It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.
Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”
This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.
We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.
Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.
SOURCE: THBL
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American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
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Business
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.
According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.
SOURCE | AP
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