Learning
5 Best Ideas to Increase Website Sales Today
Google Business Profile (formerly known as Google My Business or GMB) is an online profile maintained by Google that allows business owners to list their business online on GMB and help increase website sales.
But what is so special about it? The listings on GMB are listed by geolocation. This means that the closer you are to the business, the higher it will rank at the time of search. This is a great way for small and medium businesses who are looking to grow to get some quick exposure fast.
Google is also quite diligent in its process to allow you to list your business online. For that reason, it gives the customer an added sense of confidence that this is a legitimate business of high value.
In this article I will give you 5 tips to increase your website sales. But if you wish to speak with a professional directly, please contact our digital marketing and web design agency to set up a virtual meeting. We can walk you through the process and determine the best path for your business.
Run A/B Testing
Next time you think about creating a landing page on your website to drive sales, try also creating a B version of that same page. The goal here is for you to publish both versions to your audience, and keep track of which one performs better.
A simple test may indicate that page B might outperform page A by 15-20%. This could be a difference of thousands of dollars in revenue for your business.
If you want to dive further on this idea, you can also implement the same strategy on existing pages of your website. My personal recommendation would be to look for pages that are already performing well, and see what did you do differently? Try to implement a similar style, be consistent, and make sure to always track as much information as you can.
If you’re just starting out, lookup local businesses that provide a similar service. Try to mimic their style without being too overly obvious, and see how you can improve on their design.
Call to Action (CTA)
The purpose of call to actions is to get the reader to take an action on the website. It could be making a purchase, signing up for an email, or completing a form, etc. The idea here is that after we give the reader a brief explanation of what it is we are providing, we want them to take the next step and get in touch with us.
Targeted CTAs can lead to an increase of 42% in sales if done correctly.
This however, requires a little bit of finesse on your part in order to understand where exactly to place said actions. Remember those A/B pages we discussed above? The result of those pages can help you determine where to place your CTAs.
Here are a few quick tips to help start your business’ website:

Alt text: Elerea offering web design services in Hamilton, Ontario
The 2 buttons above each indicate a call to action.
You can see them on our Hamilton Page. We decided to place our CTAs one at the center, an easy spot for readers to view (and right after our main title), and another at the top right corner in the navbar. Those are 2 prime spots you can leverage in your website.
Try to make something that is easy to notice but not too overwhelming for the user. If you can make a navigation menu at the top that follows the user on scroll-down, that would be ideal so that at any point in the page they can make the decision to contact you, and then it becomes much easier for you to sell your product.
(In case you don’t know how to create a navbar menu, feel free to contact us at the bottom of this page and we can help.)
Responsive Design
Today over 55% of website traffic comes from mobile devices. If your website doesn’t look good on mobile, you might be missing a huge part of your potential sales. It is an important part of operating a website to ensure that it works on all devices, so that you can reach out to as many customers as you can.
Websites that don’t perform well have an increased 40% chance of losing customers who will instead seek out a competitor with a more professional website. Make sure that your web pages’ work on both mobile and desktop.

Alt text: Contact us page for Elerea web design agency in London, Ontario
Our advice here is to take out your phone and browse your website, see how it looks. Anything odd? If so, then consider rebuilding the pages that don’t look good. You will definitely start seeing positive results and the traffic numbers going up.
Discounts, Promotions, Packages
Offering discounts is a great way to boost sales as it helps those who are on the fence about buying your products. This is also a good opportunity to create a sense of urgency for the customer, therefore something like a discount with an expiration date can work well in this scenario. You are informing the customer that if they make a purchase now, they can get a big deal that they might not be able to get later. And in business it is always best to close a deal now rather than later.
If you didn’t know, data suggests that discounts in the 10% – 20% range have an increased sales success rate of 28% per unit. Those are some big numbers that you can leverage and help boost your sales!

Alt text: Additional 20% off sale package deal
If you combine this with promotions and packages, you can try upselling your client on a better deal for them. Say if a customer wanted to buy logo design services from you, and you take this opportunity to mention to them that there’s a promotion and they can get a logo and full web design support for a “Premium Package”.
If the customer is interested, you just managed to upsell and score an even bigger prize!
Thanks for reading. If you are looking to create a website and boost sales, I will write my business information below and you are most welcome to contact us for support.
Elerea – Web Design & Digital Marketing
Website: https://www.elerea.com/
Contact: https://www.elerea.com/contact-us
Toronto Page: https://www.elerea.com/locations/toronto
Eduardo Lemos
Learning
First-Time Buyer’s Guide to the UK Property Market
Entering the UK property market as a first-time buyer can feel both exciting and daunting. The process is filled with potential pitfalls and complex decisions, but with the right guidance, it can be navigated smoothly. The estate agents in Yorkshire demystify the journey from the initial decision to buy a home to the moment you step over the threshold of your new property.
Understanding Your Financial Position
The first and perhaps most crucial step in the home-buying process is understanding your financial situation. This includes assessing your savings, income, and current debts. Here’s how you can prepare:
1. Deposit: Generally, you’ll need at least 5% of the property price as a deposit, though aiming for 10% or more can provide better mortgage rates.
2. Income and Expenses: Use a budget planner to assess your monthly income against your expenses. This will help you understand how much you can afford in monthly mortgage repayments.
3. Credit Score: Lenders will evaluate your credit score to determine your mortgage eligibility. So it’s important to have a good credit score, and you should work on it if required.
4. Mortgage Options: Speak to a mortgage advisor to understand different types of mortgages, such as fixed-rate, variable-rate, and help-to-buy schemes.
Getting a Mortgage Agreement in Principle
A Mortgage Agreement in Principle (AIP) is a statement from a lender indicating how much they’ll likely lend you. You will be a more attractive buyer with an AIP as it shows sellers you’re serious and financially prepared.
Deciding What You Want
Before you start viewing properties, it’s essential to know what you’re looking for. Consider the following factors:
1. Location: Proximity to work, schools, public transport, and amenities are key. Research neighbourhoods to find the best fit for your lifestyle.
2. Property Type: Decide whether you want a flat, terraced house, semi-detached, or detached property. Each has its pros and cons.
3. Must-Haves: Make a list of non-negotiables, such as the number of bedrooms, garden size, and parking facilities.
4. Future Proofing: Consider your future needs. Are you planning to start a family? Do you need space for a home office?
Starting the Property Search
With a clear idea of what you’re looking for, you can begin your property search. Here are some tips:
1. Use Online Portals: Websites like Rightmove, Zoopla, and OnTheMarket are excellent starting points. Set up alerts to get notified of new listings that meet your criteria.
2. Visit Estate Agents: Register with local estate agents who can provide insights into the market and inform you of new properties before they’re listed online.
3. Attend Viewings: Don’t rush this part. Visit several properties to get a feel for what’s available in your price range.
Making an Offer
Once you find a property you love, it’s time to make an offer. Here’s how to approach it:
1. Research: Check the selling prices of similar properties in the area to gauge a fair offer.
2. Negotiate: Don’t be afraid to negotiate. The starting point is most usually the asking price.
3. Conditions: You might include conditions in your offer, such as the inclusion of certain fixtures or a specific moving date.
The Legal Process
If your offer is accepted, the legal process begins. You’ll need a solicitor or licensed conveyancer to handle the legalities. Here’s what to expect:
1. Conveyancing: This is the legal transfer of property ownership. Your solicitor will handle this, including conducting searches, dealing with the Land Registry, and transferring the funds.
2. Surveys and Inspections: Arrange for a property survey to check for structural issues. There are different types of surveys, from basic condition reports to full structural surveys.
3. Mortgage Finalisation: Once the survey is complete and satisfactory, your mortgage can be finalised.
4. Exchange of Contracts: This is when the sale becomes legally binding. You’ll pay your deposit at this stage.
5. Completion: On the agreed completion date, the remaining money is transferred, and you receive the keys to your new home.
Moving In
Moving day can be hectic, but planning can ease the stress:
1. Hire a Removal Company: Book a reliable removal company well in advance. Discover the best deals by getting quotes from multiple companies.
2. Pack Strategically: Label your boxes by room and keep essential items accessible.
3. Notify Utilities and Change Address: Inform your utility providers of your move date and update your address with banks, the DVLA, and other important institutions.
Settling In
Get settled. Introduce yourself to the neighbours, familiarise yourself with the local area, and really start to make the place your own.
Here are a few final tips:
1. Safety Checks: Make sure that your smoke alarms and carbon monoxide detectors are working, and make sure that you know where the gas and electricity meters are located.
2. Maintenance Plan: Keep a record of the smooth functioning of your new home with a maintenance schedule, complete with regular checks and seasonal tasks.
3. Personal Touches: Add personal touches to make the space feel like home. This can be from putting up family photos or redoing the decoration in your rooms.
Conclusion
Buying your very first home in the UK is most definitely a milestone, difficult and full of challenges but rewarding in the end. Such a philosophy guides you in understanding finances and knowing what you want to achieve from detailed research, and seeking professional advice that confidently helps you navigate the property market. Yes, the journey may have its hurdles, but in the end—owning your own home—the reward will be worth the effort. Welcome to your new chapter!
SEE ALSO: Conquer the Chaos: Hacks to Clean Your Home in Half the Time
Learning
5 Health Benefits of Regular Pedicures
There’s nothing quite like a pedicure to keep your feet looking and feeling their best, but did you know that pedicures do more than simply enhance the appearance of your feet? Many people don’t realize that regular pedicures can come with a wide range of health benefits that can promote the well-being of your feet, so here are some ways that your routine pedicure keeps both your toenails and feet in the best condition possible!
Smoother Skin
One of the biggest misconceptions about pedicures is that they only cater to and look after your toenails. While you’ll definitely be leaving each session with a fresh coat of nail polish, your pedicure can also do wonders for the health of your skin. Aside from trimming and shaping your nails and cuticles, you’ll notice that your nail technician also dedicates a few steps to the skin of your feet.
After inspecting your feet and looking for any issues or imperfections that may need to be addressed, your technician will work on an exfoliating scrub to remove any dead skin cells. This step may also be aided by a foot file, which can be used to buff away any calluses and other problem areas manually.
Softer Skin
After your nail technician addresses all the problem areas of your feet and removes any unwanted dead skin cells, he or she will often massage in a moisturizing product, such as lotion, cream, or butter, to ensure that your skin is properly moisturized. These products contain skin-loving ingredients that will ensure that your feet have everything they need to look and feel their best so that you can walk out of your pedicure with a renewed sense of confidence.
Healthier Nails
After your pedicure session, your nails will not only look better due to the fresh coat of nail polish, but they’ll also be healthier and stronger. This is because your nail technician takes their time to ensure that your nails are properly looked after through steps that include deep cleaning, nail trimming, nail filing, and cuticle care. All of these things work together to prevent issues like ingrown nails from occurring, all the while improving the appearance of your nails.
Increased Blood Circulation
While the specific steps included in your pedicure will depend on the beauty salon, most pedicures will have a massage step somewhere in the mix. One of the often overlooked benefits of these massages is the increased blood circulation, which can deliver more nutrients and oxygen to your feet and nails, promoting their health and appearance. Aside from that, better blood flow means reduced tension and soreness, as well as better distributed heat throughout your body.
Reduced Infections
A significant amount of dirt and bacteria can build up on your feet without you even realizing it, but pedicures can be a great way to prevent these from happening in the first place. The exfoliation step of a pedicure removes dead skin cells as well as all the debris that may have accumulated underneath, and the deep cleaning of your toenails and cuticles also gets rid of any impurities that may have slipped beneath them, which can stop infections from happening.
These are some of the many health benefits that you can look forward to at your next pedicure appointment. However, it’s worth noting that you need to book regular sessions to truly reap all the rewards. This can be difficult, especially when you don’t feel like driving to your nearest nail salon after a long day, but the good news is that you can enjoy the salon experience in the comfort of your own home with a home pedicure service.
Learning
Commercial Boiler Installation Services London
For businesses in the bustling city of London, having a reliable heating system is crucial. Whether you’re opening a new office, expanding your current premises, or simply upgrading an outdated system, commercial boiler installation services for businesses in London are essential to ensure your operations run smoothly and efficiently. Proper installation and maintenance of commercial boilers can make a significant difference in energy efficiency, cost savings, and the overall comfort of your workspace.
The Importance of Professional Installation
When it comes to installing a commercial boiler, professional expertise is paramount. Here’s why:
- Efficiency and Performance: Professional installation ensures that your boiler operates at peak efficiency, reducing energy consumption and lowering utility bills. A well-installed boiler can effectively meet the heating demands of your business without unnecessary energy waste.
- Safety: Commercial boilers are complex systems that require precise installation to operate safely. Professional installers adhere to stringent safety standards and regulations, minimizing the risk of accidents and ensuring the safety of your employees and premises.
- Compliance with Regulations: Commercial properties are subject to various building codes and regulations. Professional installers are well-versed in these requirements and ensure that your boiler system complies with all local laws and standards.
- Longevity and Reliability: Proper installation is critical to the longevity and reliability of your boiler. A professional installation can prevent common issues such as leaks, pressure problems, and system failures, ensuring that your boiler runs smoothly for years to come.
Key Considerations for Commercial Boiler Installation
When planning for a commercial boiler installation, several factors need to be considered:
- Type of Boiler: The type of boiler you choose will depend on your business’s specific needs. Options include gas boilers, oil boilers, and electric boilers, each with its own set of advantages. Consulting with a professional can help you determine the best choice for your business.
- Sizing and Capacity: The boiler’s size and capacity must match the heating demands of your commercial space. An undersized boiler will struggle to meet your needs, while an oversized one will lead to inefficiencies and higher costs.
- Location: The placement of your boiler affects its efficiency and accessibility for maintenance. Professional installers can help you choose the optimal location for your boiler.
- Integration with Existing Systems: If you’re upgrading or replacing an existing boiler, it’s essential to ensure compatibility with your current heating system. Professional installers can seamlessly integrate the new boiler with your existing setup.
Choosing the Right Installation Service

Selecting the right installation service provider is crucial to the success of your boiler installation project. Consider the following when making your choice:
- Experience and Expertise: Look for a provider with a proven track record in commercial boiler installations. Experienced installers can handle the complexities of commercial systems and provide high-quality workmanship.
- Reputation: Check reviews and testimonials from previous clients to gauge the provider’s reliability and customer satisfaction.
- Comprehensive Services: Choose a provider that offers a full range of services, including installation, maintenance, and repair. This ensures that all your boiler needs are met by a single, trusted source.
In London, ROWLEN is a reputable name known for delivering top-notch commercial boiler installation services. Their team of experts is dedicated to providing efficient, safe, and compliant installations tailored to the unique needs of businesses.
Conclusion
Investing in professional commercial boiler installation services for businesses in London is essential for ensuring efficiency, safety, and long-term reliability. By choosing an experienced and reputable service provider like ROWLEN, you can rest assured that your heating system will be installed correctly and maintained to the highest standards. Proper installation not only enhances the performance of your boiler but also contributes to the overall comfort and productivity of your business environment.
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