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6 Video Marketing Tips to Help Your Business Conversion Rate

How Can Video Marketing Help Your Business Conversion Rate

In this face-paced digital world, it’s a challenge many businesses face as the market for their services becomes more saturated. Some businesses will even need to close their doors because of this, but video marketing can be the difference between staying open and going out of business for those who remain.

Call-to-action buttons, blog posts, images, and emails won’t always be enough to convert leads into customers—especially in an age where people are so savvy they know when they’re being sold something. But with the right video marketing strategy, you can put your company in the best position possible to succeed.

Let’s break down how video marketing can help boost your conversion rates.

1. Videos Break Down Complex Topics

Video marketing can help break down complex topics within your business that might otherwise be difficult to comprehend. This is especially true of tutorials, where you can walk your customers through the process of using your products or services.

For example, if you’re an accountant, you might want to create a tutorial or training video on how to file taxes. This can be a complex topic that might be difficult to understand. But by creating a tutorial video, you can break down the process in a way that’s easy to understand. You can even use animation to make the complex explanation much easier to follow for the viewer.

This way, you can help your customers better understand the services you offer and ultimately close more deals.

6 Video Marketing Tips

2. Video Marketing Generates Trusts

When someone is ready to make a purchase, they want to know they’re making a smart investment. But sometimes, that can be difficult when you’re purchasing products or services online. Because online purchases are a bit more impersonal, customers often feel less trusting of the company they’re buying from. This can impact the conversion rates for online stores.

When you’re creating video marketing content for your website, you can help break down that impersonal feeling customers might have. You can do this by walking your customers through the buying process and explaining, in detail, why they should invest in your products and services. In doing so, you can help build trust with your customers and ultimately encourage them to convert.

3. Videos Increase Dwell Time

When customers visit your website, they usually only spend a few seconds looking at each page. This is called “dwell time,” which is the average amount of time each visitor spends on a page. The higher the dwell time, the more engaged your audience is with the content.

If your dwell time is low, it could mean that you aren’t engaging your audience enough to keep them on your site for longer. This can negatively impact your conversion rates. Fortunately, you can increase your dwell times by using video on your website.

Video can help prolong the amount of time your customers stay on your site. This is because humans are naturally more curious than we are practical. We’re drawn to things that catch our attention and engage our minds. And video is a great way to do this.

4. Videos Improve SEO Practices

If you want your website to rank higher in search engines like Google, you’ll need to employ proper SEO practices. And while you can certainly hire a company to take care of this for you, it’s ultimately going to come down to you to make sure everything is optimized properly.

You can write blog posts with proper SEO tactics in mind, but you can also create video content with SEO in mind as well. By creating video marketing for your website, you can optimize the videos for SEO purposes. This will help your website rank higher in search engines, which will ultimately lead to more conversions.

You can use the transcript feature to create SEO-optimized blog posts if you want to rank your video content for specific keywords.

5. Videos Increase Customer Retention

If your conversion rates are low, one of the ways you can turn things around is by increasing customer retention. This means keeping the customers you currently have from leaving. You can do this by creating a strong relationship with your current customers.

One way you can do this is by creating video content that relates to your customers. You don’t necessarily need to make tutorial videos; you can create content that relates to your customers on a more personal level.

If you’re making a video for your customers, it shows that you care about them and that you’re willing to go the extra mile for them. In return, they’re likely to stay with your brand.

6.Videos Are Highly Shareable

As you’re creating video content for your business, one of your main goals should be to make that content shareable. From e-commerce to even blockchain games companies rely on social media platforms to interact with their audiences. This means you want your videos to go viral, and you want as many people as possible to see them.

This is important for two reasons. First, it helps your business gain more exposure and reaches a wider audience. And second, it helps you rank higher in search engines.

To make your videos more shareable, you’ll want to keep a few things in mind:

Make sure the video is timely and topical. This will help you reach a wider audience.
Make sure the video is mobile responsive. This way, mobile users will be more likely to want to share it.
Make sure you have a call-to-action in the video. This will help you further your marketing efforts and ultimately increase your conversion rates.

Conclusion

Creating video content is a great way to boost your conversion rates. Videos are engaging, visually appealing, and can be used to break down complex topics. They help you increase dwell times, improve SEO practices, and increase customer retention. They’re also highly shareable, which helps you get more exposure for your business. If you want to boost your conversion rates, then it’s time to incorporate video into your marketing strategy.

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond

Email: [email protected]

LinkedIn: Andre Oentoro

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Keywords: video marketing,video-marketing,video content marketing,benefits of video marketing,what is video marketing,video marketing for business,video marketing strategies.

Learning

First-Time Buyer’s Guide to the UK Property Market

Entering the UK property market as a first-time buyer can feel both exciting and daunting. The process is filled with potential pitfalls and complex decisions, but with the right guidance, it can be navigated smoothly. The estate agents in Yorkshire demystify the journey from the initial decision to buy a home to the moment you step over the threshold of your new property.

Understanding Your Financial Position

The first and perhaps most crucial step in the home-buying process is understanding your financial situation. This includes assessing your savings, income, and current debts. Here’s how you can prepare:

1. Deposit: Generally, you’ll need at least 5% of the property price as a deposit, though aiming for 10% or more can provide better mortgage rates.

2. Income and Expenses: Use a budget planner to assess your monthly income against your expenses. This will help you understand how much you can afford in monthly mortgage repayments.

3. Credit Score: Lenders will evaluate your credit score to determine your mortgage eligibility. So it’s important to have a good credit score, and you should work on it if required.

4. Mortgage Options: Speak to a mortgage advisor to understand different types of mortgages, such as fixed-rate, variable-rate, and help-to-buy schemes.

Getting a Mortgage Agreement in Principle

A Mortgage Agreement in Principle (AIP) is a statement from a lender indicating how much they’ll likely lend you. You will be a more attractive buyer with an AIP as it shows sellers you’re serious and financially prepared.

Deciding What You Want

Before you start viewing properties, it’s essential to know what you’re looking for. Consider the following factors:

1. Location: Proximity to work, schools, public transport, and amenities are key. Research neighbourhoods to find the best fit for your lifestyle.

2. Property Type: Decide whether you want a flat, terraced house, semi-detached, or detached property. Each has its pros and cons.

3. Must-Haves: Make a list of non-negotiables, such as the number of bedrooms, garden size, and parking facilities.

4. Future Proofing: Consider your future needs. Are you planning to start a family? Do you need space for a home office?

Starting the Property Search

With a clear idea of what you’re looking for, you can begin your property search. Here are some tips:

1. Use Online Portals: Websites like Rightmove, Zoopla, and OnTheMarket are excellent starting points. Set up alerts to get notified of new listings that meet your criteria.

2. Visit Estate Agents: Register with local estate agents who can provide insights into the market and inform you of new properties before they’re listed online.

3. Attend Viewings: Don’t rush this part. Visit several properties to get a feel for what’s available in your price range.

Making an Offer

Once you find a property you love, it’s time to make an offer. Here’s how to approach it:

1. Research: Check the selling prices of similar properties in the area to gauge a fair offer.

2. Negotiate: Don’t be afraid to negotiate. The starting point is most usually the asking price.

3. Conditions: You might include conditions in your offer, such as the inclusion of certain fixtures or a specific moving date.

The Legal Process

If your offer is accepted, the legal process begins. You’ll need a solicitor or licensed conveyancer to handle the legalities. Here’s what to expect:

1. Conveyancing: This is the legal transfer of property ownership. Your solicitor will handle this, including conducting searches, dealing with the Land Registry, and transferring the funds.

2. Surveys and Inspections: Arrange for a property survey to check for structural issues. There are different types of surveys, from basic condition reports to full structural surveys.

3. Mortgage Finalisation: Once the survey is complete and satisfactory, your mortgage can be finalised.

4. Exchange of Contracts: This is when the sale becomes legally binding. You’ll pay your deposit at this stage.

5. Completion: On the agreed completion date, the remaining money is transferred, and you receive the keys to your new home.

Moving In

Moving day can be hectic, but planning can ease the stress:

1. Hire a Removal Company: Book a reliable removal company well in advance. Discover the best deals by getting quotes from multiple companies.

2. Pack Strategically: Label your boxes by room and keep essential items accessible.

3. Notify Utilities and Change Address: Inform your utility providers of your move date and update your address with banks, the DVLA, and other important institutions.

Settling In

Get settled. Introduce yourself to the neighbours, familiarise yourself with the local area, and really start to make the place your own.

Here are a few final tips:

1. Safety Checks: Make sure that your smoke alarms and carbon monoxide detectors are working, and make sure that you know where the gas and electricity meters are located.

2. Maintenance Plan: Keep a record of the smooth functioning of your new home with a maintenance schedule, complete with regular checks and seasonal tasks.

3. Personal Touches: Add personal touches to make the space feel like home. This can be from putting up family photos or redoing the decoration in your rooms.

Conclusion

Buying your very first home in the UK is most definitely a milestone, difficult and full of challenges but rewarding in the end. Such a philosophy guides you in understanding finances and knowing what you want to achieve from detailed research, and seeking professional advice that confidently helps you navigate the property market. Yes, the journey may have its hurdles, but in the end—owning your own home—the reward will be worth the effort. Welcome to your new chapter!

Learning

5 Health Benefits of Regular Pedicures

There’s nothing quite like a pedicure to keep your feet looking and feeling their best, but did you know that pedicures do more than simply enhance the appearance of your feet? Many people don’t realize that regular pedicures can come with a wide range of health benefits that can promote the well-being of your feet, so here are some ways that your routine pedicure keeps both your toenails and feet in the best condition possible!

Smoother Skin

One of the biggest misconceptions about pedicures is that they only cater to and look after your toenails. While you’ll definitely be leaving each session with a fresh coat of nail polish, your pedicure can also do wonders for the health of your skin. Aside from trimming and shaping your nails and cuticles, you’ll notice that your nail technician also dedicates a few steps to the skin of your feet.

After inspecting your feet and looking for any issues or imperfections that may need to be addressed, your technician will work on an exfoliating scrub to remove any dead skin cells. This step may also be aided by a foot file, which can be used to buff away any calluses and other problem areas manually.

Softer Skin

After your nail technician addresses all the problem areas of your feet and removes any unwanted dead skin cells, he or she will often massage in a moisturizing product, such as lotion, cream, or butter, to ensure that your skin is properly moisturized. These products contain skin-loving ingredients that will ensure that your feet have everything they need to look and feel their best so that you can walk out of your pedicure with a renewed sense of confidence.

Healthier Nails

After your pedicure session, your nails will not only look better due to the fresh coat of nail polish, but they’ll also be healthier and stronger. This is because your nail technician takes their time to ensure that your nails are properly looked after through steps that include deep cleaning, nail trimming, nail filing, and cuticle care. All of these things work together to prevent issues like ingrown nails from occurring, all the while improving the appearance of your nails.

Increased Blood Circulation

While the specific steps included in your pedicure will depend on the beauty salon, most pedicures will have a massage step somewhere in the mix. One of the often overlooked benefits of these massages is the increased blood circulation, which can deliver more nutrients and oxygen to your feet and nails, promoting their health and appearance. Aside from that, better blood flow means reduced tension and soreness, as well as better distributed heat throughout your body.

Reduced Infections

A significant amount of dirt and bacteria can build up on your feet without you even realizing it, but pedicures can be a great way to prevent these from happening in the first place. The exfoliation step of a pedicure removes dead skin cells as well as all the debris that may have accumulated underneath, and the deep cleaning of your toenails and cuticles also gets rid of any impurities that may have slipped beneath them, which can stop infections from happening.

These are some of the many health benefits that you can look forward to at your next pedicure appointment. However, it’s worth noting that you need to book regular sessions to truly reap all the rewards. This can be difficult, especially when you don’t feel like driving to your nearest nail salon after a long day, but the good news is that you can enjoy the salon experience in the comfort of your own home with a home pedicure service.

Learning

Commercial Boiler Installation Services London

For businesses in the bustling city of London, having a reliable heating system is crucial. Whether you’re opening a new office, expanding your current premises, or simply upgrading an outdated system, commercial boiler installation services for businesses in London are essential to ensure your operations run smoothly and efficiently. Proper installation and maintenance of commercial boilers can make a significant difference in energy efficiency, cost savings, and the overall comfort of your workspace.

The Importance of Professional Installation

When it comes to installing a commercial boiler, professional expertise is paramount. Here’s why:

Efficiency and Performance: Professional installation ensures that your boiler operates at peak efficiency, reducing energy consumption and lowering utility bills. A well-installed boiler can effectively meet the heating demands of your business without unnecessary energy waste.
Safety: Commercial boilers are complex systems that require precise installation to operate safely. Professional installers adhere to stringent safety standards and regulations, minimizing the risk of accidents and ensuring the safety of your employees and premises.
Compliance with Regulations: Commercial properties are subject to various building codes and regulations. Professional installers are well-versed in these requirements and ensure that your boiler system complies with all local laws and standards.
Longevity and Reliability: Proper installation is critical to the longevity and reliability of your boiler. A professional installation can prevent common issues such as leaks, pressure problems, and system failures, ensuring that your boiler runs smoothly for years to come.

Key Considerations for Commercial Boiler Installation

When planning for a commercial boiler installation, several factors need to be considered:

Type of Boiler: The type of boiler you choose will depend on your business’s specific needs. Options include gas boilers, oil boilers, and electric boilers, each with its own set of advantages. Consulting with a professional can help you determine the best choice for your business.
Sizing and Capacity: The boiler’s size and capacity must match the heating demands of your commercial space. An undersized boiler will struggle to meet your needs, while an oversized one will lead to inefficiencies and higher costs.
Location: The placement of your boiler affects its efficiency and accessibility for maintenance. Professional installers can help you choose the optimal location for your boiler.
Integration with Existing Systems: If you’re upgrading or replacing an existing boiler, it’s essential to ensure compatibility with your current heating system. Professional installers can seamlessly integrate the new boiler with your existing setup.

Choosing the Right Installation Service

Selecting the right installation service provider is crucial to the success of your boiler installation project. Consider the following when making your choice:

Experience and Expertise: Look for a provider with a proven track record in commercial boiler installations. Experienced installers can handle the complexities of commercial systems and provide high-quality workmanship.
Reputation: Check reviews and testimonials from previous clients to gauge the provider’s reliability and customer satisfaction.
Comprehensive Services: Choose a provider that offers a full range of services, including installation, maintenance, and repair. This ensures that all your boiler needs are met by a single, trusted source.

In London, ROWLEN is a reputable name known for delivering top-notch commercial boiler installation services. Their team of experts is dedicated to providing efficient, safe, and compliant installations tailored to the unique needs of businesses.

Conclusion

Investing in professional commercial boiler installation services for businesses in London is essential for ensuring efficiency, safety, and long-term reliability. By choosing an experienced and reputable service provider like ROWLEN, you can rest assured that your heating system will be installed correctly and maintained to the highest standards. Proper installation not only enhances the performance of your boiler but also contributes to the overall comfort and productivity of your business environment.

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