5 Qualities of a Good Virtual Assistant

By: Sophie Howard
A virtual assistant is a useful asset for organizations of any size, especially for small businesses with limited resources and financial means. Visual assistants step up to writing when they work. Small business owners must efficiently manage their time and concentrate on tasks that lead to faster business development and success.
By managing non-essential activities and other non-core functions, the VA assists entrepreneurs in freeing up critical time. The VA industry increased exponentially in 2006, owing to the worldwide economic downturn, which drove businesses to rethink their corporate development strategy and apply cost-cutting measures. Outsourcing services to third-party providers, such as virtual assistants, has become popular as a cost-cutting method without sacrificing revenue creation.
Many people are turning to digital-based employment like a virtual assistant as work-from-home prospects grow. Virtual assistants are:
- Important members of the workforce.
- Assisting business owners.
- Executives.
- Other professionals with various time-consuming activities.
We’ll go through the top talents of a virtual assistant and why they’re crucial in this article.
Businesses can find VAs from a variety of places. You can ask for help and tips with your friends or associates for recommendations or look up information on the internet. Candidates for virtual support employment can be found on several reputable online job market platforms and websites. It is critical to qualify all applicants before hiring them, regardless of where you acquire your candidates.
As for being an effective virtual assistant, one must have the following:
Resourcefulness
The go-to person for information is a wonderful virtual assistant. You don’t have to know all there is to know about the company, but you need a mechanism in place to find out. This might be as basic as having a designated point of contact within the organization to go for information. Once you’ve asked a question, please make a note of it, so you don’t have to ask again and again. Being able to answer most, if not all, of a client’s basic queries contributes to you becoming an indispensable member of their team.
Ability to Communicate
Everyone must have at least some communication skills to connect effectively with others. Virtual assistants, on the other hand, must have great communication abilities. If a virtual assistant has excellent communication skills, they can use this to their advantage, particularly if they work in customer service. They must be a good speaker to interact effectively with consumers, clients, and employers.
If a virtual assistant has excellent communication skills, they can use this to their advantage, particularly if they work in customer service. They must be a good speaker to interact effectively with consumers, clients, and employers. Maintaining a discussion in which both sides can say what they want and be understood well is defined as being an effective speaker, not being able to employ technical and highfalutin jargon. A simple language is a preferable option because it engages clients and makes them feel more at ease during the interaction.
Mastery in various languages, particularly those that are frequently used by clients, can also help you succeed. Listening and comprehending what the consumer is conveying is also part of communicating. Communication will be easier if VAs can understand the jargon and slang used by the people they serve. Working online is a different task, and strong rapport must be maintained, regardless of the situation.
Regardless of how clients behave, VAs must maintain a cheerful attitude. It is essential to be courteous, polite, and engaging. Clients and customers respect virtual assistants because of their confidence and how they show themselves.
Knowledgeable About Computers
Everything is done online with virtual assistants because they work remotely and digitally. In light of this, a prospective VA should at the very least be familiar with the characteristics of the internet. Being tech-savvy is essential for working as a virtual assistant. Both the VA and the client will benefit from knowledge and experience with the internet and the online world since during will be completed faster and more easily.
Tip: Use the internet to keep track of all of your responsibilities. Learn how to use various virtual tools, such as task management and communication platforms, to ensure that you can organize and finish several projects simultaneously.
Quick Decision-Making and Thinking
While every new virtual assistant employee faces a learning curve, a VA or team of VAs must be able to think quickly and make the best judgments in instances where time zone variations mean a client or employer isn’t instantly available to answer queries—in these situations, having a virtual assistant with the experience and confidence to look into alternative resources for a possible answer rather than waiting for the customer to respond is invaluable.
When virtual assistant encounters challenges, it’s also critical that they prioritize tasks. An unplanned system outage may prevent the completion of the highest priority inbox item, but it may provide an opportunity to accomplish routine administrative tasks sooner. Taking immediate action like this can mean the difference between being a great virtual assistant and being a mediocre one.
Working Under Pressure
Because a virtual assistant’s job can be extremely difficult at times, the ability to perform gracefully and efficiently under duress is essential. Every time they take a job, they must have an effective stress management strategy in place and a hardworking mindset. One of the most common things that virtual assistants hate is meeting deadlines. However, deadlines are created for a purpose, and they are critical for clients working on time-sensitive projects.
The frames and deadlines are necessary so that VAs can change and accomplish their jobs on time, even if something unexpected happens. Furthermore, open contact with customers during times of stress and tight deadlines is tremendously advantageous for both the VA and the client in ensuring that all work is accomplished to the highest standards. Such work practices can help a virtual assistant build a positive personal reputation. It represents a VA’s attitude, work habits, and discipline, as well as their dependability.
Final Takeaway
Becoming a virtual assistant is a fantastic opportunity for artists, parents, and just about anyone looking for a side hustle. To be successful, you may step up to writing, though. You must be a certain type of person! These attributes are excellent gauge of the person who would thrive in a remote workplace as an assistant, whether you want to be a VA or you’re interviewing an applicant for your company. But if being a VA is not a fit, you can check out these online business ideas for you!
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Business
PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.
This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.
Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.
Pepsi’s beverage sales fell this quarter.
The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.
Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.
Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.
The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.
Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.
Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.
Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.
Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.
Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”
Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.
The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.
Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.
The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.
Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”
Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.
The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.
Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.
The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:
SOURCE: CNBC
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Old National Bank And Infosys Broaden Their Strategic Partnership.
Business
Old National Bank And Infosys Broaden Their Strategic Partnership.

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.
This expansion is more likely to take place sooner rather than later, with the likelihood being higher.
For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.
This lets the bank leverage Infosys’ services, solutions, and platforms.
Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”
This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.
This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.
Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.
Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.
Infosys currently ranks Old National thirty-first out of the top thirty US banks.
This ranking is based on the fact that Old National is the nation’s largest banking corporation.
It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.
Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”
This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.
We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.
Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.
SOURCE: THBL
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News
Google’s Search Dominance Is Unwinding, But Still Accounting 48% Search Revenue

Google is so closely associated with its key product that its name is a verb that signifies “search.” However, Google’s dominance in that sector is dwindling.
According to eMarketer, Google will lose control of the US search industry for the first time in decades next year.
Google will remain the dominant search player, accounting for 48% of American search advertising revenue. And, remarkably, Google is still increasing its sales in the field, despite being the dominating player in search since the early days of the George W. Bush administration. However, Amazon is growing at a quicker rate.
Google’s Search Dominance Is Unwinding
Amazon will hold over a quarter of US search ad dollars next year, rising to 27% by 2026, while Google will fall even more, according to eMarketer.
The Wall Street Journal was first to report on the forecast.
Lest you think you’ll have to switch to Bing or Yahoo, this isn’t the end of Google or anything really near.
Google is the fourth-most valued public firm in the world. Its market worth is $2.1 trillion, trailing just Apple, Microsoft, and the AI chip darling Nvidia. It also maintains its dominance in other industries, such as display advertisements, where it dominates alongside Facebook’s parent firm Meta, and video ads on YouTube.
To put those “other” firms in context, each is worth more than Delta Air Lines’ total market value. So, yeah, Google is not going anywhere.
Nonetheless, Google faces numerous dangers to its operations, particularly from antitrust regulators.
On Monday, a federal judge in San Francisco ruled that Google must open up its Google Play Store to competitors, dealing a significant blow to the firm in its long-running battle with Fortnite creator Epic Games. Google announced that it would appeal the verdict.
In August, a federal judge ruled that Google has an illegal monopoly on search. That verdict could lead to the dissolution of the company’s search operation. Another antitrust lawsuit filed last month accuses Google of abusing its dominance in the online advertising business.
Meanwhile, European regulators have compelled Google to follow tough new standards, which have resulted in multiple $1 billion-plus fines.

Pixa Bay
Google’s Search Dominance Is Unwinding
On top of that, the marketplace is becoming more difficult on its own.
TikTok, the fastest-growing social network, is expanding into the search market. And Amazon has accomplished something few other digital titans have done to date: it has established a habit.
When you want to buy anything, you usually go to Amazon, not Google. Amazon then buys adverts to push companies’ products to the top of your search results, increasing sales and earning Amazon a greater portion of the revenue. According to eMarketer, it is expected to generate $27.8 billion in search revenue in the United States next year, trailing only Google’s $62.9 billion total.
And then there’s AI, the technology that (supposedly) will change everything.
Why search in stilted language for “kendall jenner why bad bunny breakup” or “police moving violation driver rights no stop sign” when you can just ask OpenAI’s ChatGPT, “What’s going on with Kendall Jenner and Bad Bunny?” in “I need help fighting a moving violation involving a stop sign that wasn’t visible.” Google is working on exactly this technology with its Gemini product, but its success is far from guaranteed, especially with Apple collaborating with OpenAI and other businesses rapidly joining the market.
A Google spokeswoman referred to a blog post from last week in which the company unveiled ads in its AI overviews (the AI-generated text that appears at the top of search results). It’s Google’s way of expressing its ability to profit on a changing marketplace while retaining its business, even as its consumers steadily transition to ask-and-answer AI and away from search.
Google has long used a single catchphrase to defend itself against opponents who claim it is a monopoly abusing its power: competition is only a click away. Until recently, that seemed comically obtuse. Really? We are going to switch to Bing? Or Duck Duck Go? Give me a break.
But today, it feels more like reality.
Google is in no danger of disappearing. However, every highly dominating company faces some type of reckoning over time. GE, a Dow mainstay for more than a century, was broken up last year and is now a shell of its previous dominance. Sears declared bankruptcy in 2022 and is virtually out of business. US Steel, long the foundation of American manufacturing, is attempting to sell itself to a Japanese corporation.
SOURCE | CNN
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