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Your Go-To Guide To Cloud FinOps for 2023

FinOps

Cloud FinOps, also known as Cloud Financial Operations, refers to the practice of managing and optimizing the costs of cloud computing resources. As organizations increasingly migrate to the cloud, it becomes critical to manage their cloud spending effectively to avoid overspending and achieve maximum return on investment (ROI). In this blog, we’ll take you through a go-to guide on Cloud FinOps and how you can implement it to optimize your cloud spend.

Set up a Cloud Cost Management Strategy

The first step to effective Cloud FinOps is to set up a cost management strategy that aligns with your business goals. This strategy should outline your cloud spend goals, such as minimizing costs or maximizing ROI, and define how you will measure and report on your success.

  • Use a Cloud Cost Management Tool

The next step is investing in a cloud cost management tool that tracks and monitors your cloud spending in real time. A good tool should provide you with granular visibility into your cloud costs, identify cost drivers, and help you optimize your cloud spend. Some popular cloud cost management tools include nOps and AWS Cost Explorer.

  • Implement Tagging and Resource Management

To optimize your cloud spend, it’s crucial to identify and manage all your cloud resources effectively. Tagging your resources allows you to group them based on their function, cost center, or owner, making tracking and managing them easier. Resource management tools like AWS Resource Groups can help you group your resources based on your tagging strategy.

  • Set up Cost Allocation and Showback

Cost allocation involves attributing cloud costs to individual teams, departments, or projects, allowing you to identify areas of overspending and opportunities for cost optimization. Showback involves sharing cloud cost information with stakeholders, such as business owners, to help them understand the impact of their cloud usage on the organization’s bottom line.

  • Monitor and Optimize Cloud Usage

To optimize your cloud spend, you need to monitor your cloud usage regularly and make adjustments where necessary. This involves identifying idle or underutilized resources, optimizing resource usage, and implementing cost-saving measures such as Reserved Instances, Spot Instances, and Auto Scaling.

  • Foster a Culture of Cost Optimization

To ensure the success of your Cloud FinOps strategy, it’s crucial to foster a culture of cost optimization across your organization. This involves educating your teams on the importance of cost optimization, incentivizing cost-saving behavior, and regularly communicating cost-related metrics to all stakeholders.

  • Continuous Improvement

Cloud FinOps is an iterative process, and it’s crucial to review and improve your strategy to ensure its effectiveness continuously. This involves regularly assessing your cloud spending goals, identifying areas for improvement, and implementing changes to optimize your cloud spending further.

Why is Cloud FinOps a vital concept to implement?

Cloud FinOps is an essential and in-depth concept because it enables organizations to optimize their cloud spend and achieve maximum return on investment (ROI). With the increasing adoption of cloud computing, cloud spending has become a significant expense for many organizations. Cloud costs can quickly spiral out of control without proper cost management, leading to overspending and budget overruns.

  • Cloud FinOps enables organizations to manage their cloud costs effectively by providing them with the tools, processes, and best practices to optimize their cloud spend. By implementing a Cloud FinOps strategy, organizations can gain granular visibility into their cloud costs, identify cost drivers, and implement cost-saving measures. This not only helps them save money but also ensures that they are getting the most value out of their cloud investment.
  • One of the key benefits of Cloud FinOps is its ability to provide organizations with a unified view of their cloud costs. This enables them to identify areas of overspending, optimize their resource usage, and make informed decisions about their cloud investments.
  • Additionally, Cloud FinOps allows organizations to attribute cloud costs to individual teams, departments, or projects, enabling them to understand the impact of their cloud usage on the organization’s bottom line.
  • Furthermore, Cloud FinOps also enables organizations to implement a culture of cost optimization across their teams. Organizations can foster a culture of continuous improvement and cost optimization by educating their teams on the importance of cost optimization, incentivizing cost-saving behavior, and regularly communicating cost-related metrics. This helps ensure that cost optimization is a top priority for all teams, not just an afterthought.

In conclusion, Cloud FinOps is an important and in-depth concept because it enables organizations to manage their cloud costs effectively and optimize their cloud spend. By implementing a Cloud FinOps strategy, organizations can gain granular visibility into their cloud costs, identify cost drivers, optimize their resource usage, and foster a culture of cost optimization across their teams. With cloud computing becoming increasingly prevalent, Cloud FinOps is an essential practice that all organizations should consider implementing to achieve maximum ROI.

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Google’s Search Dominance Is Unwinding, But Still Accounting 48% Search Revenue

Google

Google is so closely associated with its key product that its name is a verb that signifies “search.” However, Google’s dominance in that sector is dwindling.

According to eMarketer, Google will lose control of the US search industry for the first time in decades next year.

Google will remain the dominant search player, accounting for 48% of American search advertising revenue. And, remarkably, Google is still increasing its sales in the field, despite being the dominating player in search since the early days of the George W. Bush administration. However, Amazon is growing at a quicker rate.

google

Google’s Search Dominance Is Unwinding

Amazon will hold over a quarter of US search ad dollars next year, rising to 27% by 2026, while Google will fall even more, according to eMarketer.

The Wall Street Journal was first to report on the forecast.

Lest you think you’ll have to switch to Bing or Yahoo, this isn’t the end of Google or anything really near.

Google is the fourth-most valued public firm in the world. Its market worth is $2.1 trillion, trailing just Apple, Microsoft, and the AI chip darling Nvidia. It also maintains its dominance in other industries, such as display advertisements, where it dominates alongside Facebook’s parent firm Meta, and video ads on YouTube.

To put those “other” firms in context, each is worth more than Delta Air Lines’ total market value. So, yeah, Google is not going anywhere.

Nonetheless, Google faces numerous dangers to its operations, particularly from antitrust regulators.

On Monday, a federal judge in San Francisco ruled that Google must open up its Google Play Store to competitors, dealing a significant blow to the firm in its long-running battle with Fortnite creator Epic Games. Google announced that it would appeal the verdict.

In August, a federal judge ruled that Google has an illegal monopoly on search. That verdict could lead to the dissolution of the company’s search operation. Another antitrust lawsuit filed last month accuses Google of abusing its dominance in the online advertising business.

Meanwhile, European regulators have compelled Google to follow tough new standards, which have resulted in multiple $1 billion-plus fines.

google

Pixa Bay

Google’s Search Dominance Is Unwinding

On top of that, the marketplace is becoming more difficult on its own.

TikTok, the fastest-growing social network, is expanding into the search market. And Amazon has accomplished something few other digital titans have done to date: it has established a habit.

When you want to buy anything, you usually go to Amazon, not Google. Amazon then buys adverts to push companies’ products to the top of your search results, increasing sales and earning Amazon a greater portion of the revenue. According to eMarketer, it is expected to generate $27.8 billion in search revenue in the United States next year, trailing only Google’s $62.9 billion total.

And then there’s AI, the technology that (supposedly) will change everything.

Why search in stilted language for “kendall jenner why bad bunny breakup” or “police moving violation driver rights no stop sign” when you can just ask OpenAI’s ChatGPT, “What’s going on with Kendall Jenner and Bad Bunny?” in “I need help fighting a moving violation involving a stop sign that wasn’t visible.” Google is working on exactly this technology with its Gemini product, but its success is far from guaranteed, especially with Apple collaborating with OpenAI and other businesses rapidly joining the market.

A Google spokeswoman referred to a blog post from last week in which the company unveiled ads in its AI overviews (the AI-generated text that appears at the top of search results). It’s Google’s way of expressing its ability to profit on a changing marketplace while retaining its business, even as its consumers steadily transition to ask-and-answer AI and away from search.

google

Google has long used a single catchphrase to defend itself against opponents who claim it is a monopoly abusing its power: competition is only a click away. Until recently, that seemed comically obtuse. Really? We are going to switch to Bing? Or Duck Duck Go? Give me a break.

But today, it feels more like reality.

Google is in no danger of disappearing. However, every highly dominating company faces some type of reckoning over time. GE, a Dow mainstay for more than a century, was broken up last year and is now a shell of its previous dominance. Sears declared bankruptcy in 2022 and is virtually out of business. US Steel, long the foundation of American manufacturing, is attempting to sell itself to a Japanese corporation.

Could we remember Google in the same way that we remember Yahoo or Ask Jeeves in decades? These next few years could be significant.

SOURCE | CNN

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The Supreme Court Turns Down Biden’s Government Appeal in a Texas Emergency Abortion Matter.

Supreme Court

(VOR News) – A ruling that prohibits emergency abortions that contravene the Supreme Court law in the state of Texas, which has one of the most stringent abortion restrictions in the country, has been upheld by the Supreme Court of the United States. The United States Supreme Court upheld this decision.

The justices did not provide any specifics regarding the underlying reasons for their decision to uphold an order from a lower court that declared hospitals cannot be legally obligated to administer abortions if doing so would violate the law in the state of Texas.

Institutions are not required to perform abortions, as stipulated in the decree. The common populace did not investigate any opposing viewpoints. The decision was made just weeks before a presidential election that brought abortion to the forefront of the political agenda.

This decision follows the 2022 Supreme Court ruling that ended abortion nationwide.

In response to a request from the administration of Vice President Joe Biden to overturn the lower court’s decision, the justices expressed their disapproval.

The government contends that hospitals are obligated to perform abortions in compliance with federal legislation when the health or life of an expectant patient is in an exceedingly precarious condition.

This is the case in regions where the procedure is prohibited. The difficulty hospitals in Texas and other states are experiencing in determining whether or not routine care could be in violation of stringent state laws that prohibit abortion has resulted in an increase in the number of complaints concerning pregnant women who are experiencing medical distress being turned away from emergency rooms.

The administration cited the Supreme Court’s ruling in a case that bore a striking resemblance to the one that was presented to it in Idaho at the beginning of the year. The justices took a limited decision in that case to allow the continuation of emergency abortions without interruption while a lawsuit was still being heard.

In contrast, Texas has been a vocal proponent of the injunction’s continued enforcement. Texas has argued that its circumstances are distinct from those of Idaho, as the state does have an exemption for situations that pose a significant hazard to the health of an expectant patient.

According to the state, the discrepancy is the result of this exemption. The state of Idaho had a provision that safeguarded a woman’s life when the issue was first broached; however, it did not include protection for her health.

Certified medical practitioners are not obligated to wait until a woman’s life is in imminent peril before they are legally permitted to perform an abortion, as determined by the state supreme court.

The state of Texas highlighted this to the Supreme Court.

Nevertheless, medical professionals have criticized the Texas statute as being perilously ambiguous, and a medical board has declined to provide a list of all the disorders that are eligible for an exception. Furthermore, the statute has been criticized for its hazardous ambiguity.

For an extended period, termination of pregnancies has been a standard procedure in medical treatment for individuals who have been experiencing significant issues. It is implemented in this manner to prevent catastrophic outcomes, such as sepsis, organ failure, and other severe scenarios.

Nevertheless, medical professionals and hospitals in Texas and other states with strict abortion laws have noted that it is uncertain whether or not these terminations could be in violation of abortion prohibitions that include the possibility of a prison sentence. This is the case in regions where abortion prohibitions are exceedingly restrictive.

Following the Supreme Court’s decision to overturn Roe v. Wade, which resulted in restrictions on the rights of women to have abortions in several Republican-ruled states, the Texas case was revisited in 2022.

As per the orders that were disclosed by the administration of Vice President Joe Biden, hospitals are still required to provide abortions in cases that are classified as dire emergency.

As stipulated in a piece of health care legislation, the majority of hospitals are obligated to provide medical assistance to patients who are experiencing medical distress. This is in accordance with the law.

The state of Texas maintained that hospitals should not be obligated to provide abortions throughout the litigation, as doing so would violate the state’s constitutional prohibition on abortions. In its January judgment, the 5th United States Circuit Court of Appeals concurred with the state and acknowledged that the administration had exceeded its authority.

SOURCE: AP

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Scientists Awarded MicroRNA The Nobel Prize in Medicine.

US Inflation will Comfort a Fed Focused on Labor Markets.

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Supreme Court Rejects Appeal From ‘Pharma Bro’ Martin Shkreli, To repay $6.4 Million

shkreli

Washington — The Supreme Court rejected Martin Shkreli’s appeal on Monday, after he was branded “Pharma Bro” for raising the price of a lifesaving prescription.

Martin appealed a decision to repay $64.6 million in profits he and his former company earned after monopolizing the pharmaceutical market and dramatically raising its price. His lawyers claimed the money went to his company rather than him personally.

The justices did not explain their reasoning, as is customary, and there were no notable dissents.

Prosecutors, conversely, claimed that the firm had promised to pay $40 million in a settlement and that because Martin orchestrated the plan, he should be held accountable for returning profits.

shkreli

Supreme Court Rejects Appeal From ‘Pharma Bro’ Martin Shkreli

Martin was also forced to forfeit the Wu-Tang Clan’s unreleased album “Once Upon a Time in Shaolin,” which has been dubbed the world’s rarest musical album. The multiplatinum hip-hop group auctioned off a single copy of the record in 2015, stipulating that it not be used commercially.

Shkreli was convicted of lying to investors and defrauding them of millions of dollars in two unsuccessful hedge funds he managed. Shkreli was the CEO of Turing Pharmaceuticals (later Vyera), which hiked the price of Daraprim from $13.50 to $750 per pill after acquiring exclusive rights to the decades-old medicine in 2015. It cures a rare parasite condition that affects pregnant women, cancer patients, and HIV patients.

shkreli

He defended the choice as an example of capitalism in action, claiming that insurance and other programs ensured that those in need of Daraprim would eventually receive it. However, the move prompted criticism, from the medical community to Congress.

shkreli

Supreme Court Rejects Appeal From ‘Pharma Bro’ Martin Shkreli

Attorney Thomas Huff said the Supreme Court’s Monday ruling was upsetting, but the high court could still overturn a lower court judgment that allowed the $64 million penalty order even though Shkreli had not personally received the money.

“If and when the Supreme Court does so, Mr. Shkreli will have a strong argument for modifying the order accordingly,” he told reporters.

Shkreli was freed from prison in 2022 after serving most of his seven-year sentence.

SOURCE | AP

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