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Mount Fuji’s Overtourism Crisis: Japan’s Highest Peak Struggles With Overcrowding

(CTN NEWS) – These are scenes that few would typically associate with Japan’s highest peak: congested crowds of hikers, littered foothills, and some individuals attempting the climb wearing inappropriate attire, such as sandals.
However, for Miho Sakurai, a seasoned ranger who has been patrolling the slopes of Mount Fuji for the past seven years, these sights have become all too common.
“There are undeniably too many people on the mountain right now; the numbers have significantly increased compared to the past,” Sakurai expresses her concern.
In 2013, when Mount Fuji was designated as a UNESCO World Heritage site, the International Council on Monuments and Sites (ICOMOS), UNESCO’s advisory body, emphasized the need for mountain authorities to effectively manage the growing crowds.
Despite this advice, the number of visitors to the mountain’s popular fifth hiking station has more than doubled, surging from two million in 2012 to over five million in 2019, as reported by the Yamanashi prefectural government.
Mount Fuji’s Overcrowding Challenges and Their Wider Implications
The situation on Mount Fuji as described in the passage reflects the growing issue of overcrowding and mismanagement of the site, despite its UNESCO World Heritage status.
Here’s some additional information and insights:
- Overcrowding Issues: Mount Fuji has seen a significant increase in the number of visitors, especially at the fifth hiking station, which has more than doubled from two million in 2012 to over five million in 2019. This overcrowding can lead to a range of problems, including environmental degradation, safety concerns, and a less enjoyable experience for hikers.
- Environmental Impact: The overcrowding and littering mentioned in the passage can have a detrimental impact on the environment around Mount Fuji. It can lead to pollution, damage to the ecosystem, and harm to the natural beauty of the area. Proper management is crucial to mitigate these effects.
- Safety Concerns: Hikers wearing inappropriate attire, such as sandals, pose a safety risk not only to themselves but also to others on the mountain. Inadequate preparation can lead to accidents and injuries, making it essential for authorities to enforce safety measures.
- UNESCO Advisory: The International Council on Monuments and Sites (ICOMOS), a UNESCO advisory body, had stressed the importance of effective management for Mount Fuji after it was designated as a World Heritage site in 2013. This highlights the need for responsible and sustainable tourism practices.
- Ranger’s Concerns: Miho Sakurai, a seasoned ranger, expresses her concerns about the situation. Her perspective underscores the urgency of addressing these issues and implementing better management strategies.
- Local Government Involvement: The Yamanashi prefectural government reported the significant increase in visitors to Mount Fuji. Local authorities play a vital role in managing the influx of tourists and ensuring the preservation of the site’s cultural and natural significance.
Overall, this highlights the challenges associated with the popularity of Mount Fuji as a tourist destination and the importance of sustainable management to protect its heritage and environment while ensuring a safe and enjoyable experience for visitors.
Mount Fuji’s Soaring Visitor Numbers Raise Concerns of Overtourism
Since the commencement of the annual climbing season in July just a couple of months ago, approximately 65,000 trekkers have successfully reached Mount Fuji’s summit, signifying a 17% surge compared to the numbers in 2019.
Authorities attribute this upswing in visitors to a post-Covid tourism surge, attracting thousands of additional tourists to the mountain, which spans Japan’s Yamanashi and Shizuoka prefectures.
This year, as Mount Fuji commemorates the 10th anniversary of its UNESCO designation, there is growing concern among officials that the environmental situation has reached a “critical juncture.”
Masatake Izumi, a Yamanashi prefectural government official and a recognized authority on this renowned peak, emphasizes that “Overtourism is the most pressing issue confronting Mount Fuji,” citing the ensuing problems such as litter, escalating CO2 emissions, and irresponsible hikers.
Yasuyoshi Okada, the president of ICOMOS Japan, has communicated via email to CNN TRAVEL that in order to safeguard the sanctity of Mount Fuji and preserve its status as a World Heritage site, addressing the issue of over-tourism is imperative.
The Crowded Ascent: Mount Fuji’s Fifth Station and Overcrowding Woes
Among Mount Fuji’s ten hiking stations, the fifth station, known as “Gogome,” is strategically situated approximately midway up the mountain, which stands at an elevation of 3,776 meters (12,388 feet).
This particular station attracts a staggering 90% of the mountain’s visitors, many of whom arrive via buses, taxis, and electric vehicles (EVs) from Tokyo, utilizing the Fuji Subaru Line mountain road, according to Izumi.
Democratizing Access to Mount Fuji
Izumi explains, “Constructed nearly six decades ago during Japan’s motorization era, the Fuji Subaru Line provided a direct gateway for visitors and families to reach a point halfway up the mountain.
It democratized the Mount Fuji experience, making it accessible to people from all corners of the country.”
Musical Welcome on the Road to Mount Fuji
Today, as travelers embark on their journey to the fifth station from Tokyo using this route, they are greeted by a brief rendition of a folk song played by sensors installed along the road.
Ode to Mount Fuji and the Harsh Reality
Penned by Sazanami Iwaya in 1911, “Fuji no Yama” or “The Mountain of Fuji” pays homage to this beloved tourist destination.
The lyrics exalt the magnificence of Mount Fuji, hailing it as “Japan’s greatest mountain” as it “rises above the clouds,” all the while adorned in a “kimono of snow.”
Overcrowding Challenges and Consequences
These lyrics sharply contrast with the reality on the ground, where experts are pointing to a significant decline in the mountaineering experience on Mount Fuji due to overcrowding.
Izumi, the Yamanashi official, notes that visitors can no longer drive private cars up to the fifth station unless they are fully electric, but this restriction has led to an increase in the number of buses transporting large groups of visitors to the station.
Furthermore, the large crowds of hikers are placing considerable strain on the mountain’s limited toilet facilities and its four medical stations, he adds.
Appeal for Responsible Tourism
At the bustling fifth station, where busloads of hikers converge to embark on the Yoshida trail—the most popular of the mountain’s four routes—Tomoyo Takahashi, an employee of the Mount Fuji conservation fund, encourages them to contribute 1,000 yen ($7) to support the mountain’s cleanliness.
“It’s reminiscent of Disneyland here due to the overwhelming number of people,” she tells CNN Travel.
“Not everyone contributes the 1,000 yen, which saddens me. There should be a mandatory entrance fee that is significantly higher, ensuring that only visitors who genuinely appreciate Mount Fuji’s heritage make the journey.”
Challenges Faced by Seasoned Hikers on Mount Fuji
The decline in the mountaineering experience is particularly pronounced among seasoned hikers, as noted by Kiyotatsu Yamamoto, a national parks and Mount Fuji specialist at the University of Tokyo.
Congestion and Trail Jams
“Congestion and trail traffic jams represent a major source of frustration for climbers,” Yamamoto explains. “Hikers seeking to witness the sunrise all converge near the summit, causing sections that used to take two hours to climb now to require four hours.”
Booking Challenges for Prepared Hikers
Vito Fung Yiu Ting, a hiker from Hong Kong, shares his experience, stating that he had to book a night in a mountain lodge at least three months in advance of his Fuji visit.
“I was fortunate to secure a spot,” he tells CNN Travel upon returning from Mount Fuji’s summit. “I was aware the summit would be extremely crowded, as I had watched several YouTube videos before coming, but it was still a worthwhile experience.”
Risks of “Bullet Climbing”
However, not all visitors plan meticulously ahead.
The risk of altitude sickness and hypothermia has risen due to a practice known as “bullet climbing,” in which hikers commence their ascent at night, persisting until dawn without staying in a mountain lodge to acclimatize to the changing air pressure, explains Sakurai, the Mount Fuji ranger.
Unwise Practices of Inexperienced Hikers
Yamamoto further highlights that some inexperienced hikers resort to sleeping in washrooms for warmth, discarding climbing equipment on the trail, or camping in areas where it is prohibited.

(Photo by Philip FONG / AFP)
Transitioning from Quantity to Quality: Preserving Mount Fuji’s Iconic Beauty
Efforts to safeguard Mount Fuji have evolved from a focus on quantity to quality in tourism over the years.
The Fujisan Club’s Cleanup Initiative
One noteworthy initiative is led by the Fujisan Club, a non-profit organization committed to Mount Fuji’s preservation.
Between 2004 and 2018, they orchestrated 992 cleanup operations in the mountain’s foothills, engaging 74,215 volunteers who collectively collected 850 tonnes of litter.
In a more recent development, the group introduced garbage patrols using electric bikes equipped with cameras, which capture GPS data and generate maps detailing the types and amounts of trash in specific areas.
Nanai Tatsuo, a Fujisan Club volunteer, describes this endeavor as “the world’s first attempt at garbage patrol using e-bikes and AI.”
Balancing Visitor Numbers: Challenges and Solutions
To enhance the visitor experience, officials have imposed a daily limit of 4,000 climbers on the popular Yoshida trail, as suggested by Yamamoto, the national parks specialist. However, enforcing this target proves to be a formidable challenge.
Unlike the United States, Japanese national parks and World Heritage sites lack physical barriers to restrict entry.
The closure of access roads for hikers necessitates legislative changes and local government regulations, resulting in slow progress, according to Yamamoto.
He has proposed the establishment of a system whereby only visitors with parking reservations or climbers with lodge bookings are granted permission to ascend Mount Fuji.
Revolutionizing Mountain Access
Furthermore, Izumi mentions that the local government envisions a fundamental transformation in how people access the mountain.
One option involves constructing a light rail transit system atop the Fuji Subaru Line road, thereby preventing cars and buses from traveling to the fifth station.
This approach aims to streamline crowd control by requiring individuals to purchase train tickets and adhering to designated departure and arrival times.
Additionally, Izumi suggests organizing educational lectures on these trains, educating passengers about Mount Fuji and proper mountaineering practices.
Addressing Over-Tourism Urgently
“Fuji-san is crying out for help. We can’t afford to wait for improvements; we must address the issue of over-tourism immediately,” he emphasizes.
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News
Google’s Search Dominance Is Unwinding, But Still Accounting 48% Search Revenue

Google is so closely associated with its key product that its name is a verb that signifies “search.” However, Google’s dominance in that sector is dwindling.
According to eMarketer, Google will lose control of the US search industry for the first time in decades next year.
Google will remain the dominant search player, accounting for 48% of American search advertising revenue. And, remarkably, Google is still increasing its sales in the field, despite being the dominating player in search since the early days of the George W. Bush administration. However, Amazon is growing at a quicker rate.
Google’s Search Dominance Is Unwinding
Amazon will hold over a quarter of US search ad dollars next year, rising to 27% by 2026, while Google will fall even more, according to eMarketer.
The Wall Street Journal was first to report on the forecast.
Lest you think you’ll have to switch to Bing or Yahoo, this isn’t the end of Google or anything really near.
Google is the fourth-most valued public firm in the world. Its market worth is $2.1 trillion, trailing just Apple, Microsoft, and the AI chip darling Nvidia. It also maintains its dominance in other industries, such as display advertisements, where it dominates alongside Facebook’s parent firm Meta, and video ads on YouTube.
To put those “other” firms in context, each is worth more than Delta Air Lines’ total market value. So, yeah, Google is not going anywhere.
Nonetheless, Google faces numerous dangers to its operations, particularly from antitrust regulators.
On Monday, a federal judge in San Francisco ruled that Google must open up its Google Play Store to competitors, dealing a significant blow to the firm in its long-running battle with Fortnite creator Epic Games. Google announced that it would appeal the verdict.
In August, a federal judge ruled that Google has an illegal monopoly on search. That verdict could lead to the dissolution of the company’s search operation. Another antitrust lawsuit filed last month accuses Google of abusing its dominance in the online advertising business.
Meanwhile, European regulators have compelled Google to follow tough new standards, which have resulted in multiple $1 billion-plus fines.

Pixa Bay
Google’s Search Dominance Is Unwinding
On top of that, the marketplace is becoming more difficult on its own.
TikTok, the fastest-growing social network, is expanding into the search market. And Amazon has accomplished something few other digital titans have done to date: it has established a habit.
When you want to buy anything, you usually go to Amazon, not Google. Amazon then buys adverts to push companies’ products to the top of your search results, increasing sales and earning Amazon a greater portion of the revenue. According to eMarketer, it is expected to generate $27.8 billion in search revenue in the United States next year, trailing only Google’s $62.9 billion total.
And then there’s AI, the technology that (supposedly) will change everything.
Why search in stilted language for “kendall jenner why bad bunny breakup” or “police moving violation driver rights no stop sign” when you can just ask OpenAI’s ChatGPT, “What’s going on with Kendall Jenner and Bad Bunny?” in “I need help fighting a moving violation involving a stop sign that wasn’t visible.” Google is working on exactly this technology with its Gemini product, but its success is far from guaranteed, especially with Apple collaborating with OpenAI and other businesses rapidly joining the market.
A Google spokeswoman referred to a blog post from last week in which the company unveiled ads in its AI overviews (the AI-generated text that appears at the top of search results). It’s Google’s way of expressing its ability to profit on a changing marketplace while retaining its business, even as its consumers steadily transition to ask-and-answer AI and away from search.
Google has long used a single catchphrase to defend itself against opponents who claim it is a monopoly abusing its power: competition is only a click away. Until recently, that seemed comically obtuse. Really? We are going to switch to Bing? Or Duck Duck Go? Give me a break.
But today, it feels more like reality.
Google is in no danger of disappearing. However, every highly dominating company faces some type of reckoning over time. GE, a Dow mainstay for more than a century, was broken up last year and is now a shell of its previous dominance. Sears declared bankruptcy in 2022 and is virtually out of business. US Steel, long the foundation of American manufacturing, is attempting to sell itself to a Japanese corporation.
SOURCE | CNN
News
The Supreme Court Turns Down Biden’s Government Appeal in a Texas Emergency Abortion Matter.

(VOR News) – A ruling that prohibits emergency abortions that contravene the Supreme Court law in the state of Texas, which has one of the most stringent abortion restrictions in the country, has been upheld by the Supreme Court of the United States. The United States Supreme Court upheld this decision.
The justices did not provide any specifics regarding the underlying reasons for their decision to uphold an order from a lower court that declared hospitals cannot be legally obligated to administer abortions if doing so would violate the law in the state of Texas.
Institutions are not required to perform abortions, as stipulated in the decree. The common populace did not investigate any opposing viewpoints. The decision was made just weeks before a presidential election that brought abortion to the forefront of the political agenda.
This decision follows the 2022 Supreme Court ruling that ended abortion nationwide.
In response to a request from the administration of Vice President Joe Biden to overturn the lower court’s decision, the justices expressed their disapproval.
The government contends that hospitals are obligated to perform abortions in compliance with federal legislation when the health or life of an expectant patient is in an exceedingly precarious condition.
This is the case in regions where the procedure is prohibited. The difficulty hospitals in Texas and other states are experiencing in determining whether or not routine care could be in violation of stringent state laws that prohibit abortion has resulted in an increase in the number of complaints concerning pregnant women who are experiencing medical distress being turned away from emergency rooms.
The administration cited the Supreme Court’s ruling in a case that bore a striking resemblance to the one that was presented to it in Idaho at the beginning of the year. The justices took a limited decision in that case to allow the continuation of emergency abortions without interruption while a lawsuit was still being heard.
In contrast, Texas has been a vocal proponent of the injunction’s continued enforcement. Texas has argued that its circumstances are distinct from those of Idaho, as the state does have an exemption for situations that pose a significant hazard to the health of an expectant patient.
According to the state, the discrepancy is the result of this exemption. The state of Idaho had a provision that safeguarded a woman’s life when the issue was first broached; however, it did not include protection for her health.
Certified medical practitioners are not obligated to wait until a woman’s life is in imminent peril before they are legally permitted to perform an abortion, as determined by the state supreme court.
The state of Texas highlighted this to the Supreme Court.
Nevertheless, medical professionals have criticized the Texas statute as being perilously ambiguous, and a medical board has declined to provide a list of all the disorders that are eligible for an exception. Furthermore, the statute has been criticized for its hazardous ambiguity.
For an extended period, termination of pregnancies has been a standard procedure in medical treatment for individuals who have been experiencing significant issues. It is implemented in this manner to prevent catastrophic outcomes, such as sepsis, organ failure, and other severe scenarios.
Nevertheless, medical professionals and hospitals in Texas and other states with strict abortion laws have noted that it is uncertain whether or not these terminations could be in violation of abortion prohibitions that include the possibility of a prison sentence. This is the case in regions where abortion prohibitions are exceedingly restrictive.
Following the Supreme Court’s decision to overturn Roe v. Wade, which resulted in restrictions on the rights of women to have abortions in several Republican-ruled states, the Texas case was revisited in 2022.
As per the orders that were disclosed by the administration of Vice President Joe Biden, hospitals are still required to provide abortions in cases that are classified as dire emergency.
As stipulated in a piece of health care legislation, the majority of hospitals are obligated to provide medical assistance to patients who are experiencing medical distress. This is in accordance with the law.
The state of Texas maintained that hospitals should not be obligated to provide abortions throughout the litigation, as doing so would violate the state’s constitutional prohibition on abortions. In its January judgment, the 5th United States Circuit Court of Appeals concurred with the state and acknowledged that the administration had exceeded its authority.
SOURCE: AP
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Could Last-Minute Surprises Derail Kamala Harris’ Campaign? “Nostradamus” Explains the US Poll.
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Supreme Court Rejects Appeal From ‘Pharma Bro’ Martin Shkreli, To repay $6.4 Million

Washington — The Supreme Court rejected Martin Shkreli’s appeal on Monday, after he was branded “Pharma Bro” for raising the price of a lifesaving prescription.
Martin appealed a decision to repay $64.6 million in profits he and his former company earned after monopolizing the pharmaceutical market and dramatically raising its price. His lawyers claimed the money went to his company rather than him personally.
The justices did not explain their reasoning, as is customary, and there were no notable dissents.
Prosecutors, conversely, claimed that the firm had promised to pay $40 million in a settlement and that because Martin orchestrated the plan, he should be held accountable for returning profits.
Supreme Court Rejects Appeal From ‘Pharma Bro’ Martin Shkreli
Martin was also forced to forfeit the Wu-Tang Clan’s unreleased album “Once Upon a Time in Shaolin,” which has been dubbed the world’s rarest musical album. The multiplatinum hip-hop group auctioned off a single copy of the record in 2015, stipulating that it not be used commercially.
Shkreli was convicted of lying to investors and defrauding them of millions of dollars in two unsuccessful hedge funds he managed. Shkreli was the CEO of Turing Pharmaceuticals (later Vyera), which hiked the price of Daraprim from $13.50 to $750 per pill after acquiring exclusive rights to the decades-old medicine in 2015. It cures a rare parasite condition that affects pregnant women, cancer patients, and HIV patients.
He defended the choice as an example of capitalism in action, claiming that insurance and other programs ensured that those in need of Daraprim would eventually receive it. However, the move prompted criticism, from the medical community to Congress.
Supreme Court Rejects Appeal From ‘Pharma Bro’ Martin Shkreli
Attorney Thomas Huff said the Supreme Court’s Monday ruling was upsetting, but the high court could still overturn a lower court judgment that allowed the $64 million penalty order even though Shkreli had not personally received the money.
“If and when the Supreme Court does so, Mr. Shkreli will have a strong argument for modifying the order accordingly,” he told reporters.
Shkreli was freed from prison in 2022 after serving most of his seven-year sentence.
SOURCE | AP
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