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Why Do You Need to Use Cloud-Based Video Editors?

Cloud-Based Video Editors

Cloud-Based Video Editors: With updates to how we work and function, cloud-based services and solutions make headways across industry and verticals.

Today, cloud offerings and software enable those working remotely to easily collaborate and perform tasks without worrying about the software installed on their machines. For video editing specifically, the cloud is a gamechanger, and for a good reason!

Cloud-based video makers are being used mainly due to the benefits it offers. These online solutions have incredible benefits, such as:

  • The ability to collaborate with remote teams.
  • It has a very simple user interface and applications built for all users, meaning you do not have to have a video editing background to use it.
  • Easy to share on the web or social media platforms.
  • There is no need to invest in powerful hardware or computer – they can work with just a browser.
  • Files are automatically backed-up and saved.
  • It does all the rendering and editing on the cloud, ensuring it doesn’t slow down your machine due to its intensive processes.

If these benefits aren’t reason enough to shift your video editing requirements to a cloud-based application, here is a deep dive into all the fantastic features that you can take advantage of by using a cloud-based online video editor:

Ideal for Making Social Media Videos

Online video editing platforms have an edge in creating videos that are ideal for sharing on social media platforms, as they are designed to be user-friendly and straightforward.

These cloud-based platforms include ready-to-use templates, filters, copyright-free audio, enhancements, and other ideal features to spruce up video and make it optimized for use on social media. For most traditional video editors, these features are often absent and require several steps to achieve the same result.

Cloud-based editing tools don’t just help users edit and optimize their videos; it also provides the option to share their videos directly on social media platforms. This ensures that the instant your video is ready, it is shared on the social media platform of your choice. No need to transfer or wait for it to upload.

Cross-Platform and Multi-OS Compatible

Online video editors run on a web browser or a dedicated app, which does not require specific operating system requirements. Being online and app-based ensures that the video editing platform is accessible across multiple devices, operating systems, and browsers.

For example, you have edited the video using an online platform on your Apple device and saved your work. Another team member using a Windows machine can also access it and make updates on the file without requiring any cross-platform change to file type or format. It also means you can easily access the same file edited on your machine on your phone, which is excellent if you need to access or work on the video editing and are away from your primary device.

Perfect for Collaboration Between Teams

Today, marketing teams are working remotely and in different locations across the globe. For this diverse and remote team, to work in tandem is extremely difficult with any traditional video editing option. Users had to work on their own devices without any mechanism to collaborate or work in parallel for traditional editing software.

Cloud-based video editing is the ideal solution to this problem. Teams can edit videos, upload RAW files, and work parallel or together, ensuring optimum productivity and collaboration. Also, given today’s fully remote, work from anywhere model, cloud-based video editing tools ensure workers can work seamlessly, without requiring them to be in a physical office to collaborate on any particular activity.

Excellent for Low-Touch Videos

Rarely do content creators and digital marketers require extremely precision-cut and professional video editing, as social media is all about short and impactful videos. For these requirements, online video editing tools are often the ideal fit. Using these tools instead of complex traditional software helps marketing teams save time and strain on professional video editors.

These cloud-based editors are built for quick and easy editing and even save workflows to ensure that editing can be performed quickly. This ensures that the low-touch or minor updates in brightness, contrast, or correct correction can be done on the fly without involving a professional to get the job done! Most online tools are built specifically to help marketers create videos and optimize content for social media, ensuring the end product is perfect for use, especially on digital mediums and social media platforms.

Convenient Access From Any Device

Imagine a scenario where you have taken videos or pictures from your smartphone, which will be used as part of your video editing. This would mean transferring all these videos and photos to your local machine and then working on the editing part of the process for a traditional setup.

However, with cloud-based video editors, you can quickly start editing even from your smartphone or tablet or upload the files on the common cloud storage to make them easily accessible across devices. The best part, files uploaded on the cloud will also be accessible to another team member, which a traditional setup fails to do.

Security Measures to Protect Your Data

The number of cybercriminal attacks has increased manifold in the digital era, with 6.95 million new phishing and scam attacks in just 2020. Security thus becomes one of the primary reasons for using online video editors, as an offline or local video editor will work and save output only on the particular machine. Therefore, in case of any malfunction or data loss, there is a high chance of all the hard work getting erased and lost forever.

On the other hand, online video editors save your work on the cloud and offer a high level of data encryption and access control. These features ensure that your data is never lost can be accessed from multiple devices, and is password-protected for your account, ensuring no breach or unwarranted access from a third party.

Final Words

Hopefully, this deep-dive into the advantages of online or cloud-based video editors will help you make the right choice for your business or personal video editing requirements. Video editing today is becoming increasingly collaborative. Not just that, many content creators and marketers now use online editors to edit and spruce up their videos before sharing online quickly and need an easy-to-use and multi-platform option to do this on any device.

Online video editors thus are ideal for all types of users, be they those who need heavy rendering work or those who need a quick-fix edit to their videos. Also, due to the growth of video marketing on multiple social media platforms, the same video format is not ideal for sharing across each platform. It needs to be tweaked and optimized accordingly.

Online tools and professional cloud-based video makers thus make a difference, enabling you to create videos that grab attention and engage the audience.

 

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Google’s Search Dominance Is Unwinding, But Still Accounting 48% Search Revenue

Google

Google is so closely associated with its key product that its name is a verb that signifies “search.” However, Google’s dominance in that sector is dwindling.

According to eMarketer, Google will lose control of the US search industry for the first time in decades next year.

Google will remain the dominant search player, accounting for 48% of American search advertising revenue. And, remarkably, Google is still increasing its sales in the field, despite being the dominating player in search since the early days of the George W. Bush administration. However, Amazon is growing at a quicker rate.

google

Google’s Search Dominance Is Unwinding

Amazon will hold over a quarter of US search ad dollars next year, rising to 27% by 2026, while Google will fall even more, according to eMarketer.

The Wall Street Journal was first to report on the forecast.

Lest you think you’ll have to switch to Bing or Yahoo, this isn’t the end of Google or anything really near.

Google is the fourth-most valued public firm in the world. Its market worth is $2.1 trillion, trailing just Apple, Microsoft, and the AI chip darling Nvidia. It also maintains its dominance in other industries, such as display advertisements, where it dominates alongside Facebook’s parent firm Meta, and video ads on YouTube.

To put those “other” firms in context, each is worth more than Delta Air Lines’ total market value. So, yeah, Google is not going anywhere.

Nonetheless, Google faces numerous dangers to its operations, particularly from antitrust regulators.

On Monday, a federal judge in San Francisco ruled that Google must open up its Google Play Store to competitors, dealing a significant blow to the firm in its long-running battle with Fortnite creator Epic Games. Google announced that it would appeal the verdict.

In August, a federal judge ruled that Google has an illegal monopoly on search. That verdict could lead to the dissolution of the company’s search operation. Another antitrust lawsuit filed last month accuses Google of abusing its dominance in the online advertising business.

Meanwhile, European regulators have compelled Google to follow tough new standards, which have resulted in multiple $1 billion-plus fines.

google

Pixa Bay

Google’s Search Dominance Is Unwinding

On top of that, the marketplace is becoming more difficult on its own.

TikTok, the fastest-growing social network, is expanding into the search market. And Amazon has accomplished something few other digital titans have done to date: it has established a habit.

When you want to buy anything, you usually go to Amazon, not Google. Amazon then buys adverts to push companies’ products to the top of your search results, increasing sales and earning Amazon a greater portion of the revenue. According to eMarketer, it is expected to generate $27.8 billion in search revenue in the United States next year, trailing only Google’s $62.9 billion total.

And then there’s AI, the technology that (supposedly) will change everything.

Why search in stilted language for “kendall jenner why bad bunny breakup” or “police moving violation driver rights no stop sign” when you can just ask OpenAI’s ChatGPT, “What’s going on with Kendall Jenner and Bad Bunny?” in “I need help fighting a moving violation involving a stop sign that wasn’t visible.” Google is working on exactly this technology with its Gemini product, but its success is far from guaranteed, especially with Apple collaborating with OpenAI and other businesses rapidly joining the market.

A Google spokeswoman referred to a blog post from last week in which the company unveiled ads in its AI overviews (the AI-generated text that appears at the top of search results). It’s Google’s way of expressing its ability to profit on a changing marketplace while retaining its business, even as its consumers steadily transition to ask-and-answer AI and away from search.

google

Google has long used a single catchphrase to defend itself against opponents who claim it is a monopoly abusing its power: competition is only a click away. Until recently, that seemed comically obtuse. Really? We are going to switch to Bing? Or Duck Duck Go? Give me a break.

But today, it feels more like reality.

Google is in no danger of disappearing. However, every highly dominating company faces some type of reckoning over time. GE, a Dow mainstay for more than a century, was broken up last year and is now a shell of its previous dominance. Sears declared bankruptcy in 2022 and is virtually out of business. US Steel, long the foundation of American manufacturing, is attempting to sell itself to a Japanese corporation.

Could we remember Google in the same way that we remember Yahoo or Ask Jeeves in decades? These next few years could be significant.

SOURCE | CNN

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The Supreme Court Turns Down Biden’s Government Appeal in a Texas Emergency Abortion Matter.

Supreme Court

(VOR News) – A ruling that prohibits emergency abortions that contravene the Supreme Court law in the state of Texas, which has one of the most stringent abortion restrictions in the country, has been upheld by the Supreme Court of the United States. The United States Supreme Court upheld this decision.

The justices did not provide any specifics regarding the underlying reasons for their decision to uphold an order from a lower court that declared hospitals cannot be legally obligated to administer abortions if doing so would violate the law in the state of Texas.

Institutions are not required to perform abortions, as stipulated in the decree. The common populace did not investigate any opposing viewpoints. The decision was made just weeks before a presidential election that brought abortion to the forefront of the political agenda.

This decision follows the 2022 Supreme Court ruling that ended abortion nationwide.

In response to a request from the administration of Vice President Joe Biden to overturn the lower court’s decision, the justices expressed their disapproval.

The government contends that hospitals are obligated to perform abortions in compliance with federal legislation when the health or life of an expectant patient is in an exceedingly precarious condition.

This is the case in regions where the procedure is prohibited. The difficulty hospitals in Texas and other states are experiencing in determining whether or not routine care could be in violation of stringent state laws that prohibit abortion has resulted in an increase in the number of complaints concerning pregnant women who are experiencing medical distress being turned away from emergency rooms.

The administration cited the Supreme Court’s ruling in a case that bore a striking resemblance to the one that was presented to it in Idaho at the beginning of the year. The justices took a limited decision in that case to allow the continuation of emergency abortions without interruption while a lawsuit was still being heard.

In contrast, Texas has been a vocal proponent of the injunction’s continued enforcement. Texas has argued that its circumstances are distinct from those of Idaho, as the state does have an exemption for situations that pose a significant hazard to the health of an expectant patient.

According to the state, the discrepancy is the result of this exemption. The state of Idaho had a provision that safeguarded a woman’s life when the issue was first broached; however, it did not include protection for her health.

Certified medical practitioners are not obligated to wait until a woman’s life is in imminent peril before they are legally permitted to perform an abortion, as determined by the state supreme court.

The state of Texas highlighted this to the Supreme Court.

Nevertheless, medical professionals have criticized the Texas statute as being perilously ambiguous, and a medical board has declined to provide a list of all the disorders that are eligible for an exception. Furthermore, the statute has been criticized for its hazardous ambiguity.

For an extended period, termination of pregnancies has been a standard procedure in medical treatment for individuals who have been experiencing significant issues. It is implemented in this manner to prevent catastrophic outcomes, such as sepsis, organ failure, and other severe scenarios.

Nevertheless, medical professionals and hospitals in Texas and other states with strict abortion laws have noted that it is uncertain whether or not these terminations could be in violation of abortion prohibitions that include the possibility of a prison sentence. This is the case in regions where abortion prohibitions are exceedingly restrictive.

Following the Supreme Court’s decision to overturn Roe v. Wade, which resulted in restrictions on the rights of women to have abortions in several Republican-ruled states, the Texas case was revisited in 2022.

As per the orders that were disclosed by the administration of Vice President Joe Biden, hospitals are still required to provide abortions in cases that are classified as dire emergency.

As stipulated in a piece of health care legislation, the majority of hospitals are obligated to provide medical assistance to patients who are experiencing medical distress. This is in accordance with the law.

The state of Texas maintained that hospitals should not be obligated to provide abortions throughout the litigation, as doing so would violate the state’s constitutional prohibition on abortions. In its January judgment, the 5th United States Circuit Court of Appeals concurred with the state and acknowledged that the administration had exceeded its authority.

SOURCE: AP

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Supreme Court Rejects Appeal From ‘Pharma Bro’ Martin Shkreli, To repay $6.4 Million

shkreli

Washington — The Supreme Court rejected Martin Shkreli’s appeal on Monday, after he was branded “Pharma Bro” for raising the price of a lifesaving prescription.

Martin appealed a decision to repay $64.6 million in profits he and his former company earned after monopolizing the pharmaceutical market and dramatically raising its price. His lawyers claimed the money went to his company rather than him personally.

The justices did not explain their reasoning, as is customary, and there were no notable dissents.

Prosecutors, conversely, claimed that the firm had promised to pay $40 million in a settlement and that because Martin orchestrated the plan, he should be held accountable for returning profits.

shkreli

Supreme Court Rejects Appeal From ‘Pharma Bro’ Martin Shkreli

Martin was also forced to forfeit the Wu-Tang Clan’s unreleased album “Once Upon a Time in Shaolin,” which has been dubbed the world’s rarest musical album. The multiplatinum hip-hop group auctioned off a single copy of the record in 2015, stipulating that it not be used commercially.

Shkreli was convicted of lying to investors and defrauding them of millions of dollars in two unsuccessful hedge funds he managed. Shkreli was the CEO of Turing Pharmaceuticals (later Vyera), which hiked the price of Daraprim from $13.50 to $750 per pill after acquiring exclusive rights to the decades-old medicine in 2015. It cures a rare parasite condition that affects pregnant women, cancer patients, and HIV patients.

shkreli

He defended the choice as an example of capitalism in action, claiming that insurance and other programs ensured that those in need of Daraprim would eventually receive it. However, the move prompted criticism, from the medical community to Congress.

shkreli

Supreme Court Rejects Appeal From ‘Pharma Bro’ Martin Shkreli

Attorney Thomas Huff said the Supreme Court’s Monday ruling was upsetting, but the high court could still overturn a lower court judgment that allowed the $64 million penalty order even though Shkreli had not personally received the money.

“If and when the Supreme Court does so, Mr. Shkreli will have a strong argument for modifying the order accordingly,” he told reporters.

Shkreli was freed from prison in 2022 after serving most of his seven-year sentence.

SOURCE | AP

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