Social Media

Peter DeCaprio: Improve Customer Service with Social Media in Thailand

Social media has completely changed the way brands speak to consumers. Gone are the days when customer service reps would answer your questions over the phone with monotone robotic voice – now in Thailand, you can get in touch with brands through different social media channels and expect an instant replay due to the huge demand for customer engagement.

But how do brands go about delivering this type of service consistently? We’ve created our top 10 tips for improving customer service through social media so you can deliver a fast, quality response every time!

#1: Monitor Your Channels or Lose Out

Even if you only use one social channel to engage with your customers, it is very important that air monitoring tools are used to check up on any mentions of your brand online. This will allow you to deal with complaints as soon as possible, show other customers the level of service you offer by responding quickly and ensure there is an understanding throughout your company of what is ok to publish on your channels.

According to Peter DeCaprio, It’s always best to set up alerts for certain keywords or phrases that are relevant to your business (eg: key product names) so that any mention can be instantly picked up and responded to. Remember – it’s better not to reply than give a poor response!

You should also monitor social channels for Thailand’s feedback about your competitors; this will provide valuable insight into how they interact with consumers which could help you determine their weaknesses so you can stand out from the crowd even more!

#2: Engage With Your Social Media Audience

The language used in Thailand your customers would use will make it easier for them to engage with you. Some brands like using slang or words that are specific to their demographics, while others use industry-specific language depending on the target market they’re trying to reach – but this doesn’t always work! You need to remember that not everyone is familiar with certain phrases or know what your competitors actually do, so thus creating confusion and decreasing engagement rates.

#3: Keep It Short & Sweet on Social Media

Social media should be used as an opportunity for engagement, but this doesn’t mean long-winded rants about why you’re better than other brands or how much hard work your employees put in should be posted online. Your followers don’t want to hear sob stories about why your product is #1 and how much you worked to make it perfect; the aim is to create a connection with your audience and build trust – not lose their interest.

#4: Don’t Get Personal

Everyone wants an answer that will solve their problem or question, but constantly responding in a rude tone that shows little empathy for your customer does not result in favourable feelings toward your brand. Consistency is key when it comes to dealing with consumer enquiries via social media so try to avoid becoming frustrated or aggressive as this could lead to:

– A bad reputation on review sites such as Trustpilot and Feefo

– Consumer complaints on review sites such as Trustpilot and Feefo

– Negative reviews review sites such as Trustpilot and Feefo

This will ruin all your hard work in a few simple keystrokes so keep your cool, even when you receive the most ridiculous enquiries! This includes not only complaining about prices – always remaining polite when explaining why certain items are priced as they are to avoid social media riots.

#5: Keep All Enquiries Private

The golden rule used by Thailand is that if a customer posts something on social media that isn’t suitable for all ages or brands, don’t share it! Doing this will either offend other followers who may be seeing the post later on down the line or suggest to them that their own content won’t be treated with respect.

It’s also important to remember that a public response doesn’t necessarily mean anyone will actually see it – don’t feel pressured to constantly respond online if you haven’t actually got the time or your response won’t benefit anyone. When in doubt, just ask your customer how they would like you to deal with their inquiry.

#6: Get Personal Sometimes on Social Media

Email isn’t always enough when it comes to keeping in touch with customers! Use social media as an opportunity to post pictures of staff parties/events that reveal the fun side of working at your company and find ways to humanize your operation so consumers can feel connected on a more personal level. People buy from people, after all, so use this point to stand out from competitors who may not take this approach!

#7: Don’t be shy, tell us what you think!

You can also use social media to get feedback from your customers about your brand, this will not only give you insight into areas of improvement but will also help increase engagement rates between customer and consumer.

It’s important to ensure that the content you’re sharing is appropriate for all age groups though or else it might come across as spam – just remember that less is more when it comes down to word length! The aim should be to provide value to other Twitter users; keep any links short and sweet so they don’t become annoyed at having to follow too many steps before reaching the desired information.

#8: Don’t Spam

There are some brands the Thailand that constantly post links on social media because they feel like they should in order to bring in more business. This actually has the opposite effect when it comes to real-time marketing as few people want to be spammed when trying to engage with their friends and family on social media.

It’s also important that businesses who do this are keeping up-to-date with trends; if Twitter users seem frustrated by constant links, try sharing content that is more relevant to their interests or just interact with them instead!

#9: Use Exclusivity

Everyone loves being unique so if you have an exclusive offer that only a limited number of people can take advantage of, don’t keep it all to yourself – spread the word via your social media accounts! This will increase brand awareness while also engaging existing followers. If you can get consumers involved in exclusive deals, they’ll be more likely to share posts with their online friends which in turn will increase your reach.

#10: Use Hashtags

Perhaps one of the most useful marketing tools on social media is hashtags – they’re an easy way to get information about certain events trending around the world and are also a great way to get involved. If you have a particularly catchy phrase that you feel could trend if enough people are behind it, don’t be afraid to use hashtag marketing!

Conclusion on Social Media:

Customer service is always going to be an important part of selling a product and the days of anonymous customer service telephone lines are (thankfully) over. As per Peter DeCaprio, Social media has made it easier than ever for customers to express their unhappiness with a brand which is why it’s so important that businesses understand how they can improve their outreach by using this technology effectively.

Business

Unleashing Potential: How a Facebook Ads Marketing Agency Can Revolutionize Your Business

Facebook advertising has definitely made its own place for businesses in the digital marketing space to reach out to their target and engage them. To say Facebook has monthly active users far more than 2.8 billion is to say this gives a reach second to none toward a broadly ranged audience. It definitely becomes an incredible and indispensable platform for businesses to drive growth and reach marketing objectives.

While using Facebook for advertisement, most businesses may not be at the level of knowledge and experience to understand the complexities of that marketing. And that is exactly where a Facebook Ads marketing agency would kick in.

And so today, in this blog, we are going to look in exact detail at what kind of transformational power Facebook Ads have, and how working with an agency well-versed with Facebook Ads Marketing could be life-changingly simple for you.

Understanding the Power of Facebook Ads

To understand the role of Facebook ads marketing agencies, we need to first understand why Facebook ads are so potent in marketing.

1. Unmatched Reach and Targeting: Certainly, the billion-plus users of this world who are on Facebook give it an unmatched reach and targeting potential. Businesses can create targeting precision down to demographics, interests, behaviors, and criteria like life events and purchase intent.

2. Cost-effective advertisement: The reason behind Facebook ads is a flexible approach to pricing, allowing businesses to set their budget and bidding strategy based on their objective or expectation. When used with careful targeting and optimization, a business is likely to achieve impressive results from the least spend on investment.

3. Different Ad Formats: There are different ad formats on Facebook, ranging from image ads to video ads, carousel ads, and many others. This gives a chance to a business to experiment with various advertisement formats and make a decision on the most impactful way of relaying their message to the target audience.

4. Advanced Analytics and Insights: Facebook has advanced analytic facilities and insights, empowering businesses to track how their ads are doing in real time. This gives them the information to tune their campaigns toward the most impact and ROI.

The Role of Facebook Ads Marketing Agencies

Here is a look at how a Facebook ads marketing agency can leverage the power of Facebook ads and take your business to the next level.

1. Expertise and Experience:

Facebook advertising marketing agencies have an expertise to create and run performance-driven Facebook ad campaigns.

These agencies keep your campaigns right up-to-date with all the latest trends, best practices, and algorithm changes to ensure only the best are optimized for success.

2. Customized Strategies:

Digital marketing companies run ads with strategies developed with your specific business goal, target audience, and industry in mind.

Such practices may involve audience segmentation, ad creative development, campaign optimization, and tracking performance that ensures a maximum return on investment.

3. Targeted Audience Reach:

– Facebook ads marketing agencies leverage advanced targeting options to reach your ideal audience with precision.

This kind of agency targets the right audience for your business: they target the specific demographics, interests, and behaviors to make sure that your ads reach the most relevant audience.

4. Creative Ad Campaigns:

– Facebook ads marketing agencies create compelling ad creative and messaging that resonates with your target audience. Whether that’s great design, persuasive copy, or engaging video content, such agencies have mastered the art of captivating your audience’s attention and driving action.

5. Continuous Optimization:

– Agencies, Facebook ads marketing constantly look after your ad campaigns for optimization toward performance and ROI. This leads to measuring important metrics, such as click-through rate, conversion rate, and cost of customer acquisition, to always find room for improvement and make sound decisions.

6. Comprehensive Reporting:

Agencies marketing through Facebook ads provide full reporting and insights to help them track performance over your campaigns. This will even include the impressions, clicks, conversions, and return on investment ratio in all the efforts of advertising that you make, making you wholly aware of the results and effectiveness.

Case Studies: Real-World Success Stories

Here are such practical examples of companies that have been turned around by working with Facebook Ads marketing agencies:

1. E-commerce Success Story: A boutique e-commerce store specializing in handcrafted jewelry saw sales increase by 300% after partnering with a Facebook Ads marketing agency. By executing search targeting well-off women aged 25-45 with an interest in fashion and jewelry, the agency had this targeted traffic pay off for the store.

2. Local Service Provider: • A local landscaping business saw leads and bookings double when they teamed up with a Facebook ads marketing agency. The agency enabled the company to generate more qualified leads and further expand its customer base by targeted messaging that included a list of homeowners located within a 10-mile radius and featured their portfolio of work.

3. B2B Software Company – A software company that offers project management solutions, Bjsondashtoa, doubled its sales pipeline within half a year of doing business with a Facebook ads marketing agency. Compelling ad creative and messaging were used by the agency to target the decision-makers of companies in IT and Marketing industries, subsequently driving the inbound Sales team’s Sales Qualified Leads and Opportunities.

Conclusion

In short, Facebook advertisements have the potential to transform your business by allowing you to reach out and communicate with your target audience effectively. An agency’s role in helping you with Facebook advertising is to bring to the table skills, experience, and resources that can be marshaled toward Facebook advertising to deliver best results in line with your marketing objectives. Due to the help of a Facebook ads marketing agency, e-commerce stores, local service providers, B2B software companies, and anyone for that matter will be able to reach the point where they have achieved the maximum success and growth for their business.

Social Media

Welcoming A Digital Detox from Mindless Social Media Scrolling

What comes to your mind when you think of today’s digital age? You won’t even need to think before you say ‘social media platforms.’ Consequently, we often find ourselves mindlessly scrolling through our feeds, being consumers of an endless stream of usually substance-lacking content. But are they adding any value to our lives?

At most, they are only negatively impacting our mental health and levels of concentration. In the middle of these endless tweets, posts, and likes lies a hidden gem called podcasts, offering content to help us grow and evolve. So why should you prefer listening to a podcast over indiscriminate social media scrolling? Let’s begin!

Mindful Consumption

Scrolling through social media, we easily succumb to passive consumption’s trap. Our interaction remains mindless as we swiftly flick over images and information snippets without often retaining any value. Contrastingly, podcasts command our attention. They require active engagement from us – a refreshing change indeed!

Inviting us to actively engage with our preferred subjects, be it science, history, comedy, or personal development, they offer a constructive pathway. Through this medium of choice, we immerse ourselves in meaningful dialogues and thought-provoking debates, thus fostering not only intellectual stimulation but also catalyzing personal growth.

Escape the Echo Chamber

Social media algorithms tend to curate echo chambers. Our feeds overflow with content aligning only with our existing beliefs and interests. While this might offer a fleeting sense of comfort, it constrains exposure, limiting us from encountering diverse perspectives or alternative viewpoints.

Conversely, audio books present an extensive range of voices and opinions. Podcasts, offering a rich diversity of perspectives that challenge and expand our worldview, expose us to the expertise of professionals in diverse fields.

Community and Connection

“Social” media platforms such as Facebook, Instagram, and Twitter often create shallow and superficial connections despite their descriptive term. In contrast to these platforms, audio stories wield the ability to nurture authentic relationships and cultivate a sense of community. Listener feedback, online forums, or live events actively facilitate meaningful engagement for its audience. Also, participating in podcast communities allows us to form connections with individuals who, like us, share our passions and interests.

Curated Content

Social media inundates us with an overwhelming volume of content, making the discernment between quality and noise a challenging task. Audio books present themselves quite differently. They offer curated experiences planned by dedicated hosts and producers who invest substantial time and effort to deliver meaningful content. Prioritizing quality over quantity is their trademark, be it investigative journalism, in-depth interviews, or immersive storytelling.

In Conclusion

Social media blinds us with its promise of instant satisfaction. However, podcasts offer an alternative that is deeper and more meaningful. Engaging in podcast consumption allows us to flex our intellectual muscles and expand our viewpoints while nurturing authentic connections with others. The next time you feel the urge to mindlessly scroll through social media, pause. Reach for your phone, but with a purpose, and consider playing a podcast.