Tech

Ever Green Content Marketing Best Practices

In 2023, content marketing remains a top strategy for maintaining brand relevance and driving organic traffic to your website. Despite the various forms that content can take, it is crucial to adhere to several best practices to ensure its discoverability.

To this end, this article will explore some enduring best practices in content marketing and highlight some emerging trends.

Below are seven best practices that content marketers should keep in mind in 2023:

Using The Customer’s Voice In Your Content

In content marketing, incorporating the customer’s perspective is a fundamental and paramount best practice. It is imperative to align your content with the specific needs and desires of your target audience.

Failing to do so could result in missed opportunities to reach your desired audience, even if your offerings align with their needs.

Conducting thorough keyword research is essential for creating effective content. To ensure that your content is relevant and valuable to your audience, it is crucial to use the specific phrases and terms that people are actively searching for. This approach is key to crafting content that resonates with your target audience.

Create Content Using The Hub & Spoke Content Marketing Model

For Google, it has always been crucial to rank websites that exhibit expertise and authority in a particular domain.

A surefire way to showcase your expertise and knowledge to both Google and your customers is by creating a vast body of content centred around the topic.

The hub and spoke content marketing model is an excellent way to achieve this goal. This model is closely tied to the use of the customer’s voice because you must ensure that the content you produce meets existing demand.

Although the hub and spoke model is not novel, it remains an essential aspect of content marketing.

Using this approach, you can establish your authority around a hub, which typically relates to your main business lines or services. The spoke content typically consists of questions that link to the hub or different stages of the buyer’s journey.

By catering to users in various stages of their search and demonstrating your expertise around a topic, you can enhance your authority in Google’s eyes, resulting in increased organic traffic, better keyword rankings, and higher conversions for your business by submitting a blog post for publication on blog websites

Create Content Based On Result Types

It’s no secret that Google’s search engine result pages are no longer dominated by ten blue links. With the emergence of new types of results, the SERPs have become increasingly cluttered with diverse result types.

As with keyword targeting, it’s critical to structure your content in a relevant way that appeals to Google’s algorithms, resulting in your content being surfaced and displayed prominently.

One result type that has gained enormous popularity in recent years is short-form videos, ranging from 10 to 30 seconds or up to 5 minutes.

With platforms like TikTok and Instagram Reels, short-form video content has taken the internet by storm and even appears as a result type on Google.

When creating content for your website, it’s crucial to consider what’s already appearing on Google and what your competitors are doing.

Visual content and imagery can make your content more appealing and shareable on social media, which can increase your visibility on Google Images, the second most popular search engine.

Audio content, such as podcasts, has also emerged as a significant medium for content consumption in recent times.

When creating content, it’s essential to gauge how users are consuming content and what is appearing on Page 1 of Google.

Based on this evaluation, consider whether you can create content for these mediums to increase your visibility on Google.

Measure Your Content For ROI

Although not a new trend, measuring the ROI of content marketing remains a best practice and a crucial aspect to justify the value of organic traffic and SEO efforts.

Unlike paid media or email marketing, measuring the ROI of SEO or organic traffic can be challenging. It’s therefore crucial to establish clear metrics for measuring the success of your content and demonstrate how it contributes to the organization’s objectives.

To gain more support for SEO and content marketing, you need to demonstrate how your content is driving user engagement and conversions.

It’s recommended to set up reporting before creating content, using either enterprise SEO services or smaller tools.

This enables you to measure your content’s performance and target keywords’ rankings on Page 1, leading to an increase in organic traffic and conversions.

By consistently measuring the ROI of your content, you can prove the value of SEO efforts and demonstrate how they contribute to bringing users to your site today and in the future.

AI-generated Content Is Here, But Don’t Fall For The Hype

AI-generated content is now more accessible than ever, but it’s important not to get carried away by the hype.

Many new technologies, such as VR, AR, and NFTs, have been touted as the next big thing, but they have yet to become mainstream disruptors.

While AI has the potential to make our lives easier in many ways, it’s essential to exercise caution when using AI services like ChatGPT for content creation. It’s recommended to use AI for research, creating schema, or content ideation, but not to rely entirely on AI-generated content.

Google’s recent E-A-T guidelines update includes an additional “E” for experience, which highlights the search engine’s focus on authoritative content.

This update seems to be a response to the rise of AI-generated content, as Google wants to ensure that users receive accurate information from credible sources.

It’s crucial to create helpful and satisfying content that’s written for humans, not just search engines.

While AI can assist with content creation, it’s important to avoid relying too heavily on it, as demonstrated by CNET’s failed attempt to use AI for mass content creation, which resulted in numerous errors.

Re-Optimize And Repurpose Your Outdated and Underperforming Content

Is it time for new content? Not necessarily. By monitoring your site’s current content, you can identify opportunities to re-optimize or repurpose outdated or underperforming content.

Conducting a content audit is one of the best ways to accomplish this and determine which content is performing well and which could benefit from a refresh or optimization.

It’s not necessary to reinvent the wheel if the content is already of good quality but could benefit from targeting different keywords.

By evaluating your existing content, you can identify content gaps that require new content or identify content that can be consolidated to improve its performance.

In the past, working with clients has revealed multiple blog articles on the same topic that were not performing well. Instead of creating new content, repurposing existing content can be a more efficient use of time and resources to improve its performance.

Auditing your site’s content will always be a best practice, as it uncovers hidden gems and identifies updates, optimizations, or new content that can benefit your site.

Break Down The Silos Between Teams Internally

While not a specific best practice for content strategy, it is essential for any company that creates content to follow this best practice.

Creating content for your site involves many moving parts. It is often thought of as the content team’s job, but other teams, such as design/product, development, legal, and hired SEO teams, are also involved.

In an enterprise, all of these teams need to work together to achieve the same goal: attracting more people to your website and encouraging them to convert. You can streamline your organic marketing processes by making them more efficient.

Regularly meet with other departments and establish processes for creating new content and optimizing existing content. By doing so, you can increase efficiency and ensure that everyone understands their responsibilities throughout the process.

If you do not define each team’s responsibilities beforehand and explain why they are essential, they may not prioritize the right things, resulting in delays in the content creation process.

The best content marketers work to break down silos, ensuring that content is published effectively. Communication, education, and organization are crucial to achieving this.

In Conclusion

Adhering to these seven best practices can ensure the quality of your content now and in the future. It’s crucial to be proactive with insights gained during content creation and communicate with internal teams about areas where their support might be required.

Content marketing is an effective method for organizations to attract website traffic, educate consumers about services, and build brand trust.

While AI will remain a popular topic, it’s advisable not to make any drastic changes regarding content creation. Ultimately, accuracy and content written by humans for humans are more important. These best practices may seem familiar, but they are essential and should be prioritized over chasing the latest trends.

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Tech

US: A Judge Mandates that Google Allow Competing App Stores to Access Android

(VOR News) – The ruling is that Google, the greatest technology firm in the world, is required to make its Android smartphone operating system available to merchants that supply applications that are in direct rivalry with Google’s. This decision was reached by a judge in the United States of America.

The Android Play store, which is owned and operated by Google, was found to be an example of an illegal monopoly arrangement by a jury in the state of California on Monday. The finding was reached by a jury. Monday is the day that this decision was come to.

An earlier federal judge ruled Google’s search engine illegal.

This finding, which came after that decision, has forced the company to suffer yet another setback. As a result of the corporation having already encountered its initial obstacle, this decision has been established. This particular decision was made by the judge during the month of August, when the month was in progress.

In light of the fact that the decision was made, what exactly does it mean that the choice was accepted?

In accordance with the verdict, Google is obligated to make it possible for users to download Android app stores that are offered by third-party competitors. For a period of three years, the corporation is prohibited from imposing restrictions on the usage of payment mechanisms that are integrated into the application.

In addition, it is important to keep in mind that Google does not possess the right to impose restrictions on the utilization of ways to make payments online.

Additionally, the verdict makes it unlawful for Google to give money to manufacturers of smartphones in order to preinstall its app store. Smartphone manufacturers are prohibited from doing so.

Furthermore, it prevents Google from the possibility of sharing the revenue that is generated by the Play store with other companies that are in the industry of delivering mobile applications.

In addition to this, the court has mandated the establishment of a technical committee that will be made up of three different people chosen at random.

The committee will be responsible for monitoring the implementation of the reforms and finding solutions to any disagreements that may occur as a consequence of the implementation of the reforms while they are being implemented. This task will fall under the committee’s purview so that it may fulfill its duties.

However, certain components were allowed to be put into action until July 1st, despite the fact that the judge’s statement suggested that the ruling would take effect on November 1st. The statement was the basis for the ruling, which ultimately became effective.

Particularly, I wanted to know what Google’s reaction would be.

There is a fact that Google does not adhere to this directive, which has been brought to their attention. This document argued that the alterations that the judge had ordered to be made would “cause a range of unintended consequences that will harm American consumers, developers, and device makers.”

The judge had ordered the modifications to be implemented. The alterations were to be carried out as indicated by the judge’s ruling. The judge made it clear that he expected these revisions to be carried out in accordance with his guidance.

The company’s regulatory affairs vice president, Lee-Anne Mulholland, provided the following statement: “We look forward to continuing to make our case on appeal, and we will continue to advocate for what is best for developers, device manufacturers, and the billions of Android users around the world.”

On average, over seventy percent of the total market for smartphones and other mobile devices is comprised of mobile devices that are powered by the Android operating system. Both smartphones and other small mobile devices are included in this category.

In the event that the Play app store continues to be shown on the home page and that other Google applications are pre-installed prior to the installation of the Android application, smartphone manufacturers are entitled to install the Android application at no cost at their discretion.

Additionally, the Android application can be installed on devices that are manufactured for smartphones.

SOURCE: DWN

Tech

WhatsApp Now Features a “Mention” Tool for Status Updates and Stories.

(VOR News) – Those who use WhatsApp now have the ability to mention other people in their stories or status updates as a consequence of a feature that was only recently enabled on the platform.

Previous to this point, this capability was not available. It wasn’t until quite recently that this capability became available to the public.

According to the information that was provided by the company, users now have the opportunity to tag close friends in their stories, and the person who is mentioned will have the option to go back and re-share an earlier version of that story. This information was provided by the company. The corporation was kind enough to reveal this information to us.

Because of a new feature that has been added to the WhatsApp app, users now have the opportunity to like individual stories and status updates.

This capability was previously unavailable to WhatsApp users.

A significant amount of progress has been made in this context. Alternative readers now have the chance to “like” a work, which is comparable to liking a post on Facebook. This feature was introduced in recent years. When compared to the past, this is a tremendous shift.

At one point in time, viewers were only permitted to observe the total number of views that a particular story had gotten. These restrictions were eliminated in later versions of the software.

Additionally, it is essential that the likes and reactions to a story be kept anonymous during the entire process. One of the factors that contributes to the general mystery that surrounds this characteristic is the fact that this is one of the elements.

The person who brought it to the attention of others is the only person who will be able to judge who enjoyed it and who did not care about it. These individuals will be able to make this determination.

A notification will be issued to the individual who was referenced earlier in the sentence and who was named in the story or status update that was discussed. A notification of this nature will be sent to the individual via WhatsApp.

This message will be sent to the user in question whenever that person makes a reference to another person while they are in the process of elaborating on a narrative or updating their status. You will receive a notification alerting you that you have been tagged in the narrative.

This notification will be delivered to the person who receives this message. In addition, students will be provided with the opportunity to re-share the tale for themselves.

It is important to note that if the names of individuals who have been referenced in a narrative or a status update are included in any of these, then the names of those individuals will not be accessible to any third party through any of these. In light of the fact that the identities of those individuals will be concealed from public disclosure, this is the condition that will be required.

While WhatsApp recently made the announcement that it will be incorporating this functionality, it is highly likely that not all users will have access to it at the same time.

This is despite the fact that WhatsApp recently made this announcement.

Despite the fact that WhatsApp has only recently made a public announcement that it will move forward with the deployment, this is the situation that has presented itself.

As soon as a short period of time has elapsed, access will be made available to each and every person on the entire world.

Additionally, WhatsApp has hinted that new functionalities might be introduced to the status and updates tab in the future months.

The purpose of these capabilities is to provide users with assistance in maintaining healthy connections with the individuals who play a vital role in their living experiences. This is done in order to give users with support in maintaining close relationships with the folks who are the subject of the inquiry.

It is with the purpose of supporting users in successfully keeping close ties with the individuals in question that this step is taken.

SOURCE: DN

Tech

Over The Planned “Link Tax” Bill, Google Threatens to Remove NZ News Links.

(VOR News) – Google has sent a strong message to the New Zealand government, threatening to stop boosting local news content should the Fair Digital News Bargaining Bill become law.

The law, put up by the Labour government and backed by the coalition in power at the moment, mandates that digital companies such as Google pay back news organizations for links to their material.

News publishers, on the other hand, charge the tech giant with “corporate bullying.”

Google says this measure may have unanticipated effects.

Google New Zealand’s country director, Caroline Rainsford, voiced her worries that the law, which is being referred to as a “link tax,” is not doing enough to support the media industry in New Zealand right now.

She underlined that Google would have to make major adjustments if the previously mentioned law were to pass, including cutting off links to news articles from its Search, News, and Discover platforms and cutting off financial ties with regional publications.

According to Rainsford, similar legislation has been proposed and approved in other nations including Australia and Canada, but it has not been proven to be effective there and breaches the principles of the open web.

She drew attention to the fact that smaller media outlets will be most negatively impacted, which will limit their capacity to reach prospective audiences.

Google says its alternative options will protect smaller, local media from negative effects.

Conversely, it conveys apprehension regarding the possible fiscal obligations and vagueness of the legislation, which it feels generates an intolerable level of ambiguity for enterprises functioning within New Zealand.

The New Zealand News Publishers Association (NPA) has reacted to Google’s warnings by alleging that the internet behemoth is using coercive tactics.

They specifically contend that the need for regulation stems from the market distortion that Google and other tech giants have created, which has fueled their expansion into some of the most significant corporations in global history.

The legislation aims to create a more equal framework that media businesses can use to negotiate commercial relationships with technological platforms that profit from their content.

New Zealand Media Editors CEO Michael Boggs stated that he was in favor of the bill, citing the fact that Google now makes a substantial profit from material created by regional publications.

He also emphasized that the use of artificial intelligence by Google—which frequently makes references to news articles without giving credit to the original sources—highlights the significance of enacting legislation.

Paul Goldsmith, the Minister of Media and Communications, has stated that the government is now evaluating various viewpoints and is still in the consultation phase.

He stated that the government and Google have been having continuous talks and will keep up these ongoing discussions.

However, not all political parties accept the validity of the Act.

The ACT Party’s leader, David Seymour, has voiced his displeasure of the proposal, saying that Google is a game the government is “playing chicken” with. He threatened the smaller media companies, saying that they would suffer from worse search engine rankings if the internet giant followed through on its promises.

Seymour contended that it is not the government’s responsibility to shield companies from shifts in the market brought about by consumer preferences.

The things that have happened in other nations are similar to what has happened in New Zealand.

Google has agreements with a number of Australian media firms that are in compliance with its News Media Bargaining Code. These agreements contain provisions that permit an annual cancellation of these agreements.

Due to the government’s decision to exempt Google from the Online News Act, the company has committed to supporting news dissemination by contributing annually to the Canadian journalistic community.

The New Zealand measure is consistent with global approaches aimed at regulating the relationships that exist between technology corporations and media organizations.

It’s hard to say what will happen with the Fair Digital News Bargaining Bill as the discussion goes on. Google and the New Zealand media landscape are preparing for what might be a protracted legal battle.

SOURCE: TET